Digital Marketing

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These Graduates Create Value From Day 1 – Here’s Why

25-May-2018 | Derek Klobucher | Digital Marketing

Some of the biggest names in retailing addressed technology, dramatic shifts in consumer behavior and more . Students at the recent Global Retailing Conference 2018 have learned about retail's most pressing pain points, as well as career opportunities ranging from marketing to data science.

Brands: Are You Growing Your Love Bank With Customers?

24-May-2018 | Bernard Chung | Digital Marketing

Brands can create strong, long-lasting customer relationships built on a foundation of trust by utilizing the love bank concept.

AI, email marketing, artificial intelligence

AI Is Enabling An E-Mail Marketing Revolution

18-May-2018 | Andre Smith | Digital Marketing

There's one specific digital marketing channel already being boosted by AI, and it's a decidedly old-school one: e-mail, which has been used as a marketing medium for almost all of its 46-year history. Here’s a look at some of the AI innovations that are reshaping e-mail marketing forever.

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