digital marketing

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sentiment analysis, machine learning, artificial intelligence, data mining

Machine Learning With Heart: How Sentiment Analysis Can Help Your Customers

18-Oct-2017 | Lance Hughes | digital marketing

Sentiment analysis derives meaning and tone from what people are writing about your business.

retail, mobile commerce, marketing, m-commerce, customer engagement

Mobile Messaging: Key Component Of Digitally Transforming Retail Customer Engagement

11-Oct-2017 | Rohit Tripathi | digital marketing

Messaging is an increasingly successful way to connect with customers, as they're already using mobile devices to comparison shop and purchase retail goods.

How To Reach The Anytime, Anywhere Customer

10-Oct-2017 | Mathias Knops | digital marketing

It is important for businesses to harness the power of digital technology and engage customers at every touch point throughout the purchasing cycle.

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