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What Clickbait Can Teach Marketers About Knowing The Customer

10-Aug-2017 | Dean Afzal | digital marketing

The clues to framing a more agile and customer-focused business lie in the most surprising places.

Measurement, Accountability, And Alignment: The Keys To Modern Marketing

8-Aug-2017 | Fred Isbell | digital marketing

That which is measured, improves. Here's how organizations can apply that concept to their marketing plan to achieve common goals and results.

Business In The Digital Age: Four Imperatives

2-Aug-2017 | Shane Finaly | digital marketing

Consumer demand for a seamless omnichannel retail experience is driving the next revolution in business capabilities. Here are 4 objectives to keep in mind.

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