data-driven marketing


Top Stories


The Customer Dating Game: How To Avoid A Brand Breakup

2-Nov-2017 | Johann Wrede | data-driven marketing

In relationships, trust and clear communication can prove elusive. Brand relationships are no different. Here's how to keep your customer relationships strong.

data-driven, digital marketing

Tips For Building A Data-Driven Marketing Organization

30-Aug-2017 | Jake Sapirstein | data-driven marketing

Change your culture to ensure that marketing data doesn’t just exist, but is transformed into action.

What’s Your Marketing Priority In 2017: Data, Social, Or SEO?

13-Apr-2017 | Michael Brenner | data-driven marketing

The need for numbers trumps all other areas of digital marketing today, so use the resources you have and work toward a more complete data analysis plan.

Latest Stories

If Your Content Isn’t Customer-Focused, It’s Not Making An Impact
Learn More

Deliver Customer Experience In One Language
Learn More

11 Qualities Creative CMOs Must Have In 2016 And Beyond
Learn More

Why Data-Driven Marketing Is The Next Big Thing
Learn More

As Leaders Push For More Data-Driven Culture, CMOs Better Keep Up
Learn More

Marketing Has No Definition And No Rules? (Part 2)
Learn More

Are You A Leader Or A Laggard In Data-Driven Marketing?
Learn More

The Four Guiding Principles Of Data-Driven Marketing
Learn More

Load more stories
← Older posts