data-driven marketing

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Why Analytics Will Be At Least 4 Times More Important In 2018

8-Jan-2018 | Timo Elliott | data-driven marketing

From faster innovation cycles to the monetization of information, here's why analytics will become at least 4 times more important in 2018.

The Customer Dating Game: How To Avoid A Brand Breakup

2-Nov-2017 | Johann Wrede | data-driven marketing

In relationships, trust and clear communication can prove elusive. Brand relationships are no different. Here's how to keep your customer relationships strong.

data-driven, digital marketing

Tips For Building A Data-Driven Marketing Organization

30-Aug-2017 | Jake Sapirstein | data-driven marketing

Change your culture to ensure that marketing data doesn’t just exist, but is transformed into action.

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