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sales, analytics, predictive lead scoring, algorithms, artificial intelligence, marketing, lead generation

Selling Smarter With Predictive Lead Scoring Algorithms

4-Jun-2018 | Priya Sareen | Customer Insights

Forward-thinking companies are using the growth of data analytics and artificial intelligence to pinpoint the most viable sales leads and generate remarkable results.

Connected Marketing: How IoT Is Revolutionizing Customer Engagement

23-Mar-2018 | Joerg Koesters | Customer Insights

IoT technology is transforming the way companies and customers interact and revolutionizing customer engagement by leveraging data and insights for real-time action.

Top 10 Trends For Analytics In 2018

3-Jan-2018 | Nic Smith | Customer Insights

From natural language to insight-as-a-service, here are 10 trends we expect to see in the area of data analytics in 2018.

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