First-party data provides powerful insights into your company’s customers, enabling you to create a more personalized customer experience.
Are we so desperate for great customer service that a front-line employee with a smile and a positive attitude can capture the imagination of thousands?
As we consumers share more and more of our personal data – sometimes without being aware that we're sharing it – what price will we all pay?
Big Data analytics can improve profitability and drive benefits in 5 other areas of business. Find out how.
Data alone isn't enough: A sustainable, mutually adventageous IoT strategy also requires judgement and wisdom.
Biomedical firm uses the power of analytics and precision medicine to develop a more personalized and effective approach to cancer treatment.
Turning your connections into relationships and understanding that building trust in those relationships is key to marketing in the connection econom
Post-sale support is key in a cloud-based selling model, as contracts can be cancelled easily. Here's how to win customers for life.
Human data: The goal beyond demographics is to piece together fragments of behaviour and user propensities and develop optimal consumer experiences.
The customer experience today is high-tech and high-touch, and scam artists no longer have a place in the new world of used car sales in-store or online.