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  • The Top Reasons Why The Maker Movement Will Be The Next Renaissance
    The Top Reasons Why The Maker Movement Will Be The Next Renaissance by Kai Goerlich
    Published on July 22, 2015
    Trying to give customers exactly what they want can be a big mistake. Manufacturers spend billions of dollars on market research and product development to deliver a diverse mix of goods with a variety of options on a mass scale.  But, in the end, they are still often guessing…
  • McDonald’s Simplifies: A Lesson In Customer Satisfaction
    McDonald’s Simplifies: A Lesson In Customer Satisfaction by Danielle Beurteaux
    Published on April 17, 2015
    Well, finally! That thought was no doubt shared by McDonald’s breakfast fans recently, after the fast food giant announced that it would pilot all-day breakfast menus in certain San Diego restaurants. According to a YouGov survey, McMuffin fans are…

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