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Marketing Budgets: Retention Versus Acquisition

23-Aug-2016 | Andre Smith | customer engagement

Most of your revenue comes from current customers, but most marketing is invested in acquiring new ones. Here's how to get a better balance.

No Time To Hang Up Your Cape, Superhero—The Work's Just Started

28-Mar-2016 | Jennifer Schulze | customer engagement

You've turned prospects into customers, Superhero—now what? Customer loyalty is key to drive repeat business and ensure success.

Poetry Lessons For Your Marketing Strategy

23-Mar-2016 | John Noone | customer engagement

Using POEM (paid, owned, & earned media) techniques in your marketing strategies is a useful way to plan marketing in line with the online buyer’s journey.

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