customer data

Top Stories

The 3 V’s: Volume, Variety, And Velocity For Marketers

14-Sep-2017 | Gurdeep Dhillon | customer data

Here's how the 3 V‘s—volume, variety, and velocity—can help strengthen the relationship between marketing and sales.

e-commerce, retail, customer engagement

Why Customers Love Online Shopping And How You Can Take Advantage Of It

14-Sep-2017 | Andre Smith | customer data

Successful e-commerce platforms are driven by the things that have made online shopping so popular.

Effective Personalization Means Lots Of Good Data

12-Jul-2017 | Branwell Moffat | customer data

How do we get personalization right, making sure that the content is actually what your customer wants to see? It all starts with data, and lots of it.

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