customer data


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chemicals, sales, marketing, analytics, customers

The Future Of Sales And Marketing In The Chemical Industry

7-Nov-2017 | Stefan Guertzgen | customer data

New technology solutions and data analytics offer surprising models for selling chemical products and related services and generating new revenue streams.

Digital Transformation In The Insurance Industry: A Snapshot

9-Oct-2017 | Andy Hirst | customer data

Today's insurers need to collect, analyze, and monetize customer data from every touchpoint and integrate it with external data sources like social media.

Seven Facts In Retail That Demand Change

6-Oct-2017 | Mark de Bruijn | customer data

Omnichannel, multi-channel, seamless integration, and personalized customer experiences are critical to retailers today. These 7 facts must be addressed.

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