customer centricity

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automotive, IoT

The Cloud Powers Innovation For Industry Leaders – From Automotive To Retail

19-Jun-2017 | Pat Bakey | customer centricity

Industry-specific cloud optimization fuels new business models, product classes, and industries, delivering new value and shaping the marketplace.

Letting Your Talent and Customers Guide Your Digital Transformation

14-Jun-2017 | Daniel Newman | customer centricity

Many companies find it hard to put customer need ahead of technology itself. Here's what to keep in mind as you shift to build a customer-centric company.

What B2B Marketers Can Learn From Netflix [INFOGRAPHIC}

19-May-2017 | Featured Author | customer centricity

Netflix has changed the digital content game. Here are some lessons B2B marketers can learn from the streaming media company.

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