customer centricity

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Digital Economy, Aeropsace, Defense IoT, supply chain, SAP Leonardo, industries, innovation

Taking Flight With Aerospace: The Power Of Digital

20-Feb-2018 | Torsten Welte | customer centricity

Faced with growing market demand, aviation companies are under pressure to speed delivery of new aircraft while implementing digital technologies to improve productivity and reduce manufacturing delays. Here are five strategic priorities to position aerospace companies to succeed in the changing market.

Small business, SMB, marketing, customer experience

How Marketing Can Scale A Small Business With Customer Centricity

26-Jan-2018 | Mukesh Gupta | customer centricity

By ensuring that everyone in the organization knows who the target customers, marketing can take a lead in ensuring that everyone is working together to deliver meaningful experiences.

Successes – And Failures – In Transforming Finance Sales Support Processes

24-Jan-2018 | Vaag Durgaryan | customer centricity

Failure can also be opportunity. Here's how to make it work to your advantage when transforming business processes.

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