customer centricity


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SAP, IT, digital transformation, customer-centric IT

Digital Transformation And The Customer-Centric IT Organization

28-Nov-2017 | Thomas Saueressig | customer centricity

Putting customer empathy into action requires an inward reflection on the digital transformation journey and customer-centric IT.

Step 1 Of The E-Commerce Journey: Customer-Centered Design

20-Nov-2017 | Branwell Moffat | customer centricity

Customer-centered design is not just UX; it's about looking at the entirety of your digital business and designing it from the point of view of the customer.

Brand Behaviors That Bother Consumers Most

8-Nov-2017 | Rich Thomaselli | customer centricity

As with all relationships, listening and replying appropriately are crucial to feeling appreciated and valued. Brand-consumer relationships are no different.

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