Customer Behavior

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The Future Of Retail Is Customer Experience

11-Dec-2017 | Betsy Atkins | Customer Behavior

As pressure from e-commerce increases, traditional retailers will need to "sell a story" within the store and focus on optimizing the customer experience,

e-commerce, retail, customer engagement

Why Customers Love Online Shopping And How You Can Take Advantage Of It

14-Sep-2017 | Andre Smith | Customer Behavior

Successful e-commerce platforms are driven by the things that have made online shopping so popular.

Broader Scope, Same High Value: How Marketers Can Optimize Engagement Across Multiple Platforms

6-Mar-2017 | Michael Brenner | Customer Behavior

Broadcasters and media marketers today must engage their audiences across as many channels as possible, wherever they are found, and seamlessly.

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