content marketing

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Marketers Must Appeal To The Brain As Well As The Emotions

5-Oct-2017 | Ginger Shimp | content marketing

Marketers are more successful when we go beyond merely delivering the facts and actually change how customers feel about our product.

Variety Is The Spice Of A Marketer's Life

18-Sep-2017 | Ginger Shimp | content marketing

Why do marketers need a wide variety of marketing tactics? There are nearly as many reasons why we need different types of content as there are content types.

Effective E-Mail Marketing: 6 Tips

7-Sep-2017 | Aaron Solomon | content marketing

E-mail marketing campaigns can be a great way to drive customer engagement and sales, but you need to do them right. Here are 6 tips to get started.

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