commerce strategy


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marketing, customer experience, data, analytics

Create Happy Customers: Untangle A Web Of Marketing Tools And Data For Best Use

17-Nov-2017 | Mark de Bruijn | commerce strategy

Effective digital marketing starts with a clear data ecosystem. Using this step-by-step plan, you can create a solid foundation for happy customers.

Aligning Digital Design And Psychology For A Better Customer Experience

17-Nov-2017 | Melissa Burns | commerce strategy

Having a firm grasp of how people work—aka psychology—is essential to getting website or app design right. Here's what to keep in mind.

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Digitalist Flash Briefing: Machine Learning With Heart: How Sentiment Analysis Can Help Your Customers

15-Nov-2017 | Bonnie D. Graham | commerce strategy

An innovative technology that seems anything but warm and fuzzy is actually showing some heart when it comes to the customer experience.

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