Branding


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Reimagining The Brand Experience In Three Steps

13-Apr-2018 | Johann Wrede | Branding

Sales and marketing executives are facing a fundamental misunderstanding of what "brand" and "brand experience" actually are. Here are three steps to overcome this challenge and effectively communicate your brand message.

Designing Your CX: Using Cognitive Bias To Your Advantage

2-Jan-2018 | Soumik Roy | Branding

Understanding customer bias can help your brand develop a winning customer experience. Here are some of the most common types of customer bias.

Five Ways To Boost CX And Provide Superior Customer Service

10-Nov-2017 | Jenn Vande Zande | Branding

Here are five top resources to help you create a winning customer experience strategy for your organization.

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