Brand Marketing

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Experience Vs. Perception: How Digital Businesses Redefine Brand Value And Equity

5-Mar-2018 | Shelly Dutton | Brand Marketing

Consumers are bombarded with logos, ads, jingles, celebrity endorsements, and packaging. But is constant brand exposure resonating with consumers? If you said yes, you may want to reconsider your marketing strategy.

Marketing To Millennials: Four Questions Brands Must Answer

20-Feb-2018 | Rita Shapiro-Das | Brand Marketing

Marketing to millennials: Is brand loyalty dead with the next generation of customers? Here are 4 questions brands must answer to earn millennial trust.

customer experience, retail, omnichannel

What’s Love Got To Do With It? Why Consumers Love Or Leave Brands

14-Feb-2018 | Erica Vialardi | Brand Marketing

A stunning US$62 billion in retail revenue is lost due to poor customer service, but 80% of brands think they're doing a great job.

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