brand marketing

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Marketing To Millennials: Four Questions Brands Must Answer

20-Feb-2018 | Rita Shapiro-Das | brand marketing

Marketing to millennials: Is brand loyalty dead with the next generation of customers? Here are 4 questions brands must answer to earn millennial trust.

customer experience, retail, omnichannel

What’s Love Got To Do With It? Why Consumers Love Or Leave Brands

14-Feb-2018 | Erica Vialardi | brand marketing

A stunning US$62 billion in retail revenue is lost due to poor customer service, but 80% of brands think they're doing a great job.

A Recipe For Retailers That Want Their Mojo Back

23-Jan-2018 | Judith Magyar | brand marketing

Technology and its impact on consumer behavior is the greatest external force compelling retailers to reexamine the way they do business now and forever.

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