Brand Management


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Reimagining The Brand Experience In Three Steps

13-Apr-2018 | Johann Wrede | Brand Management

Sales and marketing executives are facing a fundamental misunderstanding of what "brand" and "brand experience" actually are. Here are three steps to overcome this challenge and effectively communicate your brand message.

Experience Vs. Perception: How Digital Businesses Redefine Brand Value And Equity

5-Mar-2018 | Shelly Dutton | Brand Management

Consumers are bombarded with logos, ads, jingles, celebrity endorsements, and packaging. But is constant brand exposure resonating with consumers? If you said yes, you may want to reconsider your marketing strategy.

Marketing To Millennials: Four Questions Brands Must Answer

20-Feb-2018 | Rita Shapiro-Das | Brand Management

Marketing to millennials: Is brand loyalty dead with the next generation of customers? Here are 4 questions brands must answer to earn millennial trust.

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