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marketing, B2B, personalized marketing

Account-Based Marketing: The Human Touch And Why It Matters

29-Mar-2018 | Ruqaiyah Jaffery | B2B Marketing

At its core, ABM employs personalized campaigns designed to resonate with each account and allows marketers to qualify and target prospects that are best suited for their product or service.

2018 Is The Year To Deploy B2B E-Commerce Before It's Too Late

16-Feb-2018 | Brian Beck | B2B Marketing

Only 50% of manufacturers have an e-commerce site, and the firms that do are reaping massive benefits. Here’s how to be one of them: Leadership.

Five Ways To Boost CX And Provide Superior Customer Service

10-Nov-2017 | Jenn Vande Zande | B2B Marketing

Here are five top resources to help you create a winning customer experience strategy for your organization.

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