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Social Selling Manners And Etiquette

10-Oct-2017 | Arif Johari | B2B Marketing

Are you pursuing customers and trying to get in their news feeds? Here are some do’s and don’ts of social selling, and how to behave in the digital world.

Marketers Must Appeal To The Brain As Well As The Emotions

5-Oct-2017 | Ginger Shimp | B2B Marketing

Marketers are more successful when we go beyond merely delivering the facts and actually change how customers feel about our product.

Variety Is The Spice Of A Marketer's Life

18-Sep-2017 | Ginger Shimp | B2B Marketing

Why do marketers need a wide variety of marketing tactics? There are nearly as many reasons why we need different types of content as there are content types.

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