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Cognitive Technologies Help Media Companies Build Consumer Loyalty

21-May-2018 | Catherine Lynch | Advertising

In the past, media companies were not in direct contact with consumers and interacted in a mass marketing fashion. Now the business model is changing to direct to consumer, and media companies need to adapt to survive and thrive.

“Alexa, What Will Be Your Impact On E-Commerce?”

30-Mar-2018 | Evan Klein | Advertising

Power In Numbers: Driving The Shift To Data-Driven Marketing

24-Jan-2018 | Rohit Tripathi | Advertising

Today's marketers mustbuild the case for integrating machine learning, AI, and IoT into their strategy to deliver personalized experiences to customers.

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