The Cloud: The Great Equalizer

Anja Reschke

These days, size is less important when it comes to business. In some ways it no longer matters if you are a small startup or a huge enterprise: Regardless of the size of your company, you can access the same global market, the same customers, and the same enterprise software as your biggest competitors because of the accessibility of cloud computing. In many cases, being smaller can give you an edge because your business is so much more nimble.

The cloud is changing the structure of the enterprise software market

In its simplest from, cloud computing is a flexible way for businesses to access the technology they need, when they need it, without having to own and maintain servers and other hardware.

The cloud is the great equalizer when it comes to business

With cloud computing, companies aren’t bound by the limitations of traditional systems, so growth and scalability are limitless for any size or type of business. This enables even the smallest startups to access technology that was previously unattainable.

For example, they can now easily access advanced predictive analytics through the cloud, allowing them to understand their customers on a personal level and gain a competitive edge over traditional businesses in their industry. This enables companies to innovate faster, increase revenue, and adopt new technology quicker and easier.

Strong partnerships are the key to cloud computing

Cloud computing gives businesses flexible and scalable connections to multiple applications, so individual companies are looking to partner with the strongest cloud providers to secure long-term growth potential.

Where do I start?

The SAP eBook, Digital Disruption: How Digital Technology is Transforming Our World, suggests that businesses select an appropriate cloud provider that will meet their long-term needs. Here are some things to consider:

  • Security and privacy: Make sure your cloud provider offers end-to-end encryption and is able to understand and reinforce your privacy, security, and compliance requirements.
  • Data location and ownership: Clarify who owns the data and where it will be stored geographically.
  • Disaster recovery: Verify the provider’s backup and disaster recovery capabilities.
  • Long-term partnership: Select a stable, reliable provider that will share the benefits and risks involved with a long-term partnership.

For more details on cloud computing, hyperconnectivity, and the multiple other factors driving digital transformation, download the SAP eBook, Digital Disruption: How Digital Technology is Transforming Our World.

For an in-depth look at how the digital age is changing the business landscape, download the SAP eBook, The Digital Economy: Reinventing the Business World.

Take a closer look at one industry in the midst of digital transformation. Download the SAP eBook, Connected Care: The Digital Pulse of Global Healthcare.


About Anja Reschke

Anja Reschke is the Senior Director of Strategic Ecosystem Marketing at SAP. She is responsible for the development of joint strategic marketing plans, programs, and activities, with global strategic services and technology partners.