Customer Experience


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Influencing Customers Through Infinite Personalization

11-Sep-2017 | Denise Champion, Jeff Harvey, Lori Mitchell-Keller, Jeff Woods, and Fawn Fitter

In May 2017, a computational social scientist from The Psychometrics Centre at the University of Cambridge stood before an audience at the Linux Foundation’s Apache Big Data conference and revealed

Primed: Prompting Customers to Buy

10-May-2017 | Volker Hildebrand, Sam Yen, and Fawn Fitter

When it comes to buying things—even big-ticket items—the way we make decisions makes no sense. One person makes an impulsive offer on a house because of the way the light comes in through the kitc

Latest Research | Future of Work

Why Strategic Plans Need Multiple Futures
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A Boy Looking at a Toy Dinosaur with a Magnifying Glass How to Avoid the Most Dangerous Barrier to Good Decision Mak
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Latest Research | Digital Economy

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Why Strategic Plans Need Multiple Futures
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Latest Research | Digital Supply Networks

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Rewiring Hope
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Latest Research | Internet of Things

Tick Tock: Start Preparing for Resource Disruption
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The Strategic Attributes of Algorithms
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