Analytics: How You’ll Know What To Buy This Holiday Season

Predictive analytics, which has been used to uncover consumer behavior for a few years now, is taking on new roles to help businesses run more efficiently.

Top 10 Left-Brain Skills Marketers Need In 2016

02 Jun 2012 --- Analyst drawing out strategy on glass wall. --- Image by © Hero/Corbis In today’s digital world, math, analytics, and language are critical. Here are the top 10 left-brain skills needed for today’s marketing professional.