Sales & Marketing

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A Recipe For Retailers That Want Their Mojo Back

23-Jan-2018 | Judith Magyar

Technology and its impact on consumer behavior is the greatest external force compelling retailers to reexamine the way they do business now and forever.

purpose, vision, millennial

How Purpose Will Impact The Business World

23-Jan-2018 | Thomas Leisen

Purpose is now a driving force in how consumers, employees, shareholders, and other stakeholders evaluate whether they want to do business with a company.

digital transformation, mission statement, consensus

The First Step Toward Digital Transformation Is Consensus-Building

22-Jan-2018 | Robert Werkema

The first step of successful digital transformation is building organizational consensus. Craft a digital transformation mission statement that gets buy-in.

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