Can Video Help To Humanize Your Brand?

Michael Brenner

What Is SAP?The world is now swimming in content and information. While we, as content consumers, are having fun creating, filtering and consuming all of this content that moves around the world in milliseconds, marketers and businesses are struggling. We are struggling in a growing battle for customer attention.

The era dominated by one-way, single-threaded, brand-directed mass communications is officially over. And yet most of the content and the messages coming out of businesses today is firmly stuck in the good old days. As marketing tactics have become less and less effective, businesses have responded by creating more and more promotional content that no one wants, no one likes and no one responds to.

Some of us are trying to change our approach to the way we tell stories. We’re trying to be more human, more authentic, more visual and even a little more informal.

Check out this attempt at taking a new approach to answering one question on the minds of many people in the world who have no idea what SAP is or what we do:

Video: What Is SAP?

This was part of a series of informal interviews conducted during our sponsorship of Superbowl Boulevard.

Let us know what you think? Should we stick to the same old story or should we keep trying new ways to connect with you?

To learn more about SAP  check out: The SAP Story [Video] and the SAP Corporate Profile


About Michael Brenner

Michael Brenner is the CEO of Marketing Insider Group, Head of Strategy at NewsCred, and the former VP of Global Content Marketing at SAP. Michael is also the co-author of the upcoming book The Content Formula, a contributor to leading publications like The Economist, Inc Magazine, The Guardian, and Forbes and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.  Follow Michael on Twitter (@BrennerMichael)LinkedInFacebook and Google+ and Subscribe to the Marketing Insider.