7 Characteristics Of A Social Leader

Meghan M. Biro

Okay, it’s time to come clean: Besides HR and Talent Management – I’m obsessed with social Twitter bird representing a channel for a social leadermedia, community, leadership and continuous learning. And I have been for years. In fact, this week marks the third year anniversary of my weekly TalentCulture #TChat Radio and Twitter Chat. I feel like the world is catching up with what for three years I’ve (obsessively, publicly, passionately) and many others who are champions of social community and learning have been saying – this innovation is a game changer for the world of work.

The full implications and scope of social media and community learning are still unfolding, but let’s look at 7 ways leaders can use it to build a cohesive, charged-up, firing-on-all-gigabytes culture.

1) Communicate. Social media is one of the most effective communication tools in recent history. It turns your entire organization (and beyond) into the town square – also known as an online social community. And even though it’s all enabled through technology, there’s an intimacy to online communication; everyone is participating on their own device so there’s a sense of being spoken to, and speaking, directly. Change initiatives can be broadcast (and monitored) with ease; glitches and roadblocks are spotted and correctly far more quickly. And not only leaders can communicate more effectively. Employees are given a voice and often feel more engaged when this tool is used effectively. You do not have to be an extrovert – all personalities are invited. You just have to be willing to take the leap.

2) Collaborate. This one is off the charts. By now many of us have been involved in social media chats, blogging riffs, G+ Hangouts and webcasts where things just take off. Somebody posts an idea, a video, a photographs, an article – and people start commenting, one thought bouncing off the next, people are riffing, free associating, inspiration and creativity is unleashed and then – pow! –  something innovative, amazing, and actionable is right there in front of us. Leaders have to encourage and enable this kind of employee engagement and cross-pollination in every nook and cranny of their organizations.

3) Educate. Social media is an awesome learning and community building tool. It turns an organization and social enterprise into a global classroom. Everything from a prosaic process change that has to be learned by rote, to a guest lecture from one of the world’s most brilliant minds, can be broadcast to the desktop and mobile devices of every employee. It’s also an unparalleled arena for questions to be asked and answered delivered. Remember the best college course you ever took, the one that left you high with inspiration, juice and fire in your belly? You can now recreate that in your organization and your community.

4) Engage. With social media every employee (and leader) can engage on a new, highly personalized level. This is an amazing morale builder. Just to know that you can voice your concerns, seek and offer help, and be part of a community, effects a deep change in attitude. When people are engaged, they feel respected and valued. And when that happens, they dig deeper, give more, and are just plain happier. And that’s a beautiful thing, both because it’s the right way to live, and because happy employees deliver amazing results.

5) Monitor. Social media allows leaders to keep in touch of what’s happening in close to real time. Successes are revealed more quickly, and resources can be added to parlay or sustain the gains. Setbacks are easier to spot, and losses can be cut, adjustments made, or reinforcements sent in. Social media creates a central nervous system that is sensitive, responsive and revealing. Social media has a rhythm and a pulse, and leaders must learn how to respond to the rhythm and check the pulse. When they do, they discover they have a whole new set of eyes and ears.

6) Maximize. Social media usage is evolving at a rapid pace. And so is the definition of social media itself. Both are growing evermore exciting, varied and sophisticated. YouTube, Instagram, Pinterest, Twitter, G+ are handing leaders and employees new tools that take the value of social media to new levels. Think employee-generated tutorials and videos. And who says Brandon in shipping’s amazing attitude won’t inspire Christine in the boardroom? Brainstorm with your smartest and savviest and most-plugged in employees on ways to ride this cresting wave.

7) Enjoy. I’ve said it before (and I’ll probably be shouting it until my final days on earth the way things look now): Great leaders and great employees love what they do. Coming to work is coming to play. Of course, there are days (weeks, months) that are stress fests, tension conventions, hell’s bells, but the more you enjoy what you do, the better you will be at. And social media is a wicked (that’s Boston slang that I rarely use) blast. It connects us, gives us a chance to be our best selves in a public forum, is a stage to express our individuality and sense of humor, and is just a flat-out fabulous work tool if you take a chance on it.

It’s been very gratifying and exciting for me to watch millions of people plug into the electricity of social media and community building. Organizations large and small, profit and non-profit, are utilizing this evolutionary leap in new and exciting ways. How can social media take you to the next level? What are you feeling challenged by? I realize often it’s not easy to know where to begin. Let me know please. I’m always here for a listen.

Image credit: Crunchbase


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13 Scary Statistics On Employee Engagement [INFOGRAPHIC]

Jacob Shriar

There is a serious problem with the way we work.

Most employees are disengaged and not passionate about the work they do. This is costing companies a ton of money in lost productivity, absenteeism, and turnover. It’s also harmful to employees, because they’re more stressed out than ever.

The thing that bothers me the most about it, is that it’s all so easy to fix. I can’t figure out why managers aren’t more proactive about this. Besides the human element of caring for our employees, it’s costing them money, so they should care more about fixing it. Something as simple as saying thank you to your employees can have a huge effect on their engagement, not to mention it’s good for your level of happiness.

The infographic that we put together has some pretty shocking statistics in it, but there are a few common themes. Employees feel overworked, overwhelmed, and they don’t like what they do. Companies are noticing it, with 75% of them saying they can’t attract the right talent, and 83% of them feeling that their employer brand isn’t compelling. Companies that want to fix this need to be smart, and patient. This doesn’t happen overnight, but like I mentioned, it’s easy to do. Being patient might be the hardest thing for companies, and I understand how frustrating it can be not to see results right away, but it’s important that you invest in this, because the ROI of employee engagement is huge.

Here are 4 simple (and free) things you can do to get that passion back into employees. These are all based on research from Deloitte.

1.  Encourage side projects

Employees feel overworked and underappreciated, so as leaders, we need to stop overloading them to the point where they can’t handle the workload. Let them explore their own passions and interests, and work on side projects. Ideally, they wouldn’t have to be related to the company, but if you’re worried about them wasting time, you can set that boundary that it has to be related to the company. What this does, is give them autonomy, and let them improve on their skills (mastery), two of the biggest motivators for work.

Employees feel overworked and underappreciated, so as leaders, we need to stop overloading them to the point where they can’t handle the workload.

2.  Encourage workers to engage with customers

At Wistia, a video hosting company, they make everyone in the company do customer support during their onboarding, and they often rotate people into customer support. When I asked Chris, their CEO, why they do this, he mentioned to me that it’s so every single person in the company understands how their customers are using their product. What pains they’re having, what they like about it, it gets everyone on the same page. It keeps all employees in the loop, and can really motivate you to work when you’re talking directly with customers.

3.  Encourage workers to work cross-functionally

Both Apple and Google have created common areas in their offices, specifically and strategically located, so that different workers that don’t normally interact with each other can have a chance to chat.

This isn’t a coincidence. It’s meant for that collaborative learning, and building those relationships with your colleagues.

4.  Encourage networking in their industry

This is similar to number 2 on the list, but it’s important for employees to grow and learn more about what they do. It helps them build that passion for their industry. It’s important to go to networking events, and encourage your employees to participate in these things. Websites like Eventbrite or Meetup have lots of great resources, and most of the events on there are free.

13 Disturbing Facts About Employee Engagement [Infographic]

What do you do to increase employee engagement? Let me know your thoughts in the comments!

Did you like today’s post? If so you’ll love our frequent newsletter! Sign up here and receive The Switch and Shift Change Playbook, by Shawn Murphy, as our thanks to you!

This infographic was crafted with love by Officevibe, the employee survey tool that helps companies improve their corporate wellness, and have a better organizational culture.


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Supply Chain Fraud: The Threat from Within

Lindsey LaManna

Supply chain fraud – whether perpetrated by suppliers, subcontractors, employees, or some combination of those – can take many forms. Among the most common are:

  • Falsified labor
  • Inflated bills or expense accounts
  • Bribery and corruption
  • Phantom vendor accounts or invoices
  • Bid rigging
  • Grey markets (counterfeit or knockoff products)
  • Failure to meet specifications (resulting in substandard or dangerous goods)
  • Unauthorized disbursements

LSAP_Smart Supply Chains_graphics_briefook inside

Perhaps the most damaging sources of supply chain fraud are internal, especially collusion between an employee and a supplier. Such partnerships help fraudsters evade independent checks and other controls, enabling them to steal larger amounts. The median loss from fraud committed
by a single thief was US$80,000, according to the Association of Certified Fraud Examiners (ACFE).

Costs increase along with the number of perpetrators involved. Fraud involving two thieves had a median loss of US$200,000; fraud involving three people had a median loss of US$355,000; and fraud with four or more had a median loss of more than US$500,000, according to ACFE.

Build a culture to fight fraud

The most effective method to fight internal supply chain theft is to create a culture dedicated to fighting it. Here are a few ways to do it:

  • Make sure the board and C-level executives understand the critical nature of the supply chain and the risk of fraud throughout the procurement lifecycle.
  • Market the organization’s supply chain policies internally and among contractors.
  • Institute policies that prohibit conflicts of interest, and cross-check employee and supplier data to uncover potential conflicts.
  • Define the rules for accepting gifts from suppliers and insist that all gifts be documented.
  • Require two employees to sign off on any proposed changes to suppliers.
  • Watch for staff defections to suppliers, and pay close attention to any supplier that has recently poached an employee.

About Lindsey LaManna

Lindsey LaManna is Social and Reporting Manager for the Digitalist Magazine by SAP Global Marketing. Follow @LindseyLaManna on Twitter, on LinkedIn or Google+.


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Amazing Digital Marketing Trends And Tips To Expand Your Business In 2015

Sunny Popali

Amazing Digital Marketing Trends & Tips To Expand Your Business In 2015The fast-paced world of digital marketing is changing too quickly for most companies to adapt. But staying up to date with the latest industry trends is imperative for anyone involved with expanding a business.

Here are five trends that have shaped the industry this year and that will become more important as we move forward:

  1. Email marketing will need to become smarter

Whether you like it or not, email is the most ubiquitous tool online. Everyone has it, and utilizing it properly can push your marketing ahead of your rivals. Because business use of email is still very widespread, you need to get smarter about email marketing in order to fully realize your business’s marketing strategy. Luckily, there are a number of tools that can help you market more effectively, such as Mailchimp.

  1. Content marketing will become integrated and more valuable

Content is king, and it seems to be getting more important every day. Google and other search engines are focusing more on the content you create as the potential of the online world as marketing tool becomes apparent. Now there seems to be a push for current, relevant content that you can use for your services and promote your business.

Staying fresh with the content you provide is almost as important as ensuring high-quality content. Customers will pay more attention if your content is relevant and timely.

  1. Mobile assets and paid social media are more important than ever

It’s no secret that mobile is key to your marketing efforts. More mobile devices are sold and more people are reading content on mobile screens than ever before, so it is crucial to your overall strategy to have mobile marketing expertise on your team. London-based Abacus Marketing agrees that mobile marketing could overtake desktop website marketing in just a few years.

  1. Big Data for personalization plays a key role

Marketers are increasingly using Big Data to get their brand message out to the public in a more personalized format. One obvious example is Google Trend analysis, a highly useful tool that marketing experts use to obtain the latest on what is trending around the world. You can — and should — use it in your business marketing efforts. Big Data will also let you offer specific content to buyers who are more likely to look for certain items, for example, and offer personalized deals to specific groups of within your customer base. Other tools, which until recently were the stuff of science fiction, are also available that let you do things like use predictive analysis to score leads.

  1. Visual media matters

A picture really is worth a thousand words, as the saying goes, and nobody can deny the effectiveness of a well-designed infographic. In fact, some studies suggest that Millennials are particularly attracted to content with great visuals. Animated gifs and colorful bar graphs have even found their way into heavy-duty financial reports, so why not give them a try in your business marketing efforts?

A few more tips:

  • Always keep your content relevant and current to attract the attention of your target audience.
  • Always keep all your social media and public accounts fresh. Don’t use old content or outdated pictures in any public forum.
  • Your reviews are a proxy for your online reputation, so pay careful attention to them.
  • Much online content is being consumed on mobile now, so focus specifically on the design and usability of your mobile apps.
  • Online marketing is essentially geared towards getting more traffic onto your site. The more people visit, the better your chances of increasing sales.

Want more insight on how digital marketing is evolving? See Shutterstock Report: The Face Of Marketing Is Changing — And It Doesn’t Include Vince Vaughn.


About Sunny Popali

Sunny Popali is SEO Director at Tempo Creative is a Phoenix inbound marketing company that has served over 700 clients since 2001. Tempos team specializes in digital and internet marketing services including web design, SEO, social media and strategy.

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The Importance Of Leadership On Employee Engagement [INFOGRAPHIC]

Charmian Solter

Here at Switch & Shift we strive to illuminate effective leadership practices. We pride ourselves on creating cutting-edge solutions for employee engagement, communication, and creating company culture, to name a few.

Why are these topics so important? Well, according to The Importance of Employee Engagement infographic by NBRI, courtesy of Brandon Gaille, if leadership doesn’t step up and affect change and build trust and engagement, their employees will be busy doing anything but work while on the job! This infographic says it all.


For more on developing more engaged, loyal, and productive workers, see How Empowering Employees Creates a More Engaged Workforce.


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