Top 50 B2B Marketing Influencers On Twitter

Michael Brenner

B2B Marketing Influencers on TwitterWho are the top B2B Marketing influencers on Twitter?

To answer this question, I looked at a variety of factors including Twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag #B2BMarketing, as well as a variety of social scoring tools using the keyword.

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. (And I quickly found that no list is perfect.)

So if you feel you should be included on this list, please add yourself to the comments below. I hope you find this to be a valuable resource for your B2B Marketing efforts. The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well.

Top B2B Marketing Influencers – Companies

These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream.

@Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology.
Cambridege, MA –

@Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Presenters of Inbound Conference.
Cambridge, MA –

@Marketo – – Marketing software. Easy. Powerful. Complete. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. You should also follow their co-founder @JonMiller
San Mateo, CA –

@Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments.
Reston, VA –

@ExploreB2B – Explore B2B – A publishing platform for professionals. Write articles, share knowledge and make connections. Account run by @erincnelson and @dreckbaerfrau. #B2B
Berlin, Germany –

@BtoBmagazine – BtoB Online – The resource for #marketing strategists.
New York City & Chicago –

@MarketingB2B – – Where the B2B marketing community comes together to share information, news, insights and knowledge.
London, UK –

@Marketingcloud – Marketing Cloud – An extension of, an integrated way of utilizing SalesForce in the Cloud.
New York, NY

@B2Bsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence.
San Francisco, CA ·

@GeniusRocket – Genuis Rocket – There’s a better way to do advertising. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. – Washington, DC ·

@Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories.
Anywhere we’re needed –

@CMIcontent – Content Marketing Institute – Content Marketing Institute for all things #ContentMarketing. Home of Chief Content Office Magazine and THE event Content Marketing World. #cmworld. Also follow Joe Pulizzi @juntajoe.
Cleveland, OH –

@MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more.
Jacksonville Beach, FL –

@B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies
Global –

@Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. One of @b2bmagazine’s top B2B agencies.
Atlanta, GA –

@B2B_Chat – #B2BChat – Weekly Twitter chat for B2B marketers – 8 p.m. ET Thursdays. Moderated by @andrewspoeth, @b2bento, @cuferg and @wittlake

@SiriusDecisions – SiriusDecisions – SiriusDecisions provides senior-level executives with the sales and marketing operational intelligence required to improve topline performance. Follow analysts @jblock, @megheuer, @rossgraber, @izjay, @tjarros, @jneeson, @eeestep and more.
Connecticut ·

@Intel – Intel – A global B2B technology innovations company – news, views and events about global tech innovation.

@Eloqua – Eloqua – Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies.
Vienna, VA –

@Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice.
Stamford, CT –

Top B2B Marketing Influencers – Individuals

These individuals know the field. Follow this list of influencers to learn about the latest and greatest in B2B marketing, and while you’re at it, throw them as tweet as most of them will respond back!

@MarketingProfs – Ann Handley – Head of Content here at ‘Profs. People seem to like my writing:
Boston, MA –

@PaulDunay – Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert.
New York –

@Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale
Southern California –

@NoyesJesse – Jesse Noyes – Managing Editor @Eloqua. Storytelling through content marketing, blogs, social media & more. Taco connoisseur.
Austin, TX –

@ArtilleryMarket – Douglas Burdett -B2B marketing agency principal. Former artillery officer, Madison Avenue ad man. In lieu of mid-life crisis, started performing stand up comedy. Also follow Doug @DouglasBurdett
Norfolk, Virginia ·

@BillyMitchell1 – Billy Mitchell – I’m a Marketing Agency partner and Senior Creative Director at MLT Creative in Atlanta, GA. We are the idea launchpad for B2B marketers. We make ideas work.
Atlanta, GA –

@MarcusNelson – Marcus Nelson – Founder of @addvocate – Husband to @emilyjo – Father of 3 – Twin – Chilli Champ – Half Kiwi – #Texas born – #Wisconsin raised – Former @salesfoce @uservoice
San Francisco, CA –

@NealSchaffer – Neal Schaffer – Trilingual Social Media Strategy Consultant, Coach, Keynote Speaker, Author Maximizing LinkedIn for Sales & Social Media Marketing
Irvine, CA –

@DougKessler – Doug Kessler – Creative Director & Co-founder of Velocity, B2B marketing agency to the stars. I tweet on content marketing, B2B copywriting, social media, tech marketing…
London –

@TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Blogger.
Minneapolis –

@MarkWSchaefer – Mark Schaefer – Chieftain of social web’s most unique blog, {grow}. Consultant, college professor, author of Return on Influence and Tao of Twitter. Social Media Bouncer.
Tennessee and New York –

@Wittlake – Eric Wittlake – Focus: Digital Media & Marketing for B2B. Belief: Marketing should serve and respect the audience. Job: Media Director, @BabcockJenkins. Co-mod: #b2bchat
Portland, OR –

@JChernov – Joe Chernov – VP of Marketing at Kinvey. Content Marketer of the Year winner. Words are my own, for better or worse. More here: 
Melrose, MA ·

@Fearlesscomp – Jeff Ogden – Global leader for GE at The Pedowitz Group President. Find New Customers
Long Island, NY –

@JeffreylCohen – Jeffrey L. Cohen – Dad, Manager of Content Marketing: @Salesforce @MarketingCloud, Author: The B2B Social Media Book, Managing Editor: @smb2b, B2B Social Media Speaker
Durham, NC –

@MarkRaganCEO – Mark Ragan – CEO of Ragan Communications. Publisher of PRDaily, PR Daily EU, Healthcare Care News, HR Comm. Tweets comms news, conference deals and more.
Chicago, IL –

@Mvolpe – Mike Volpe – CMO @Hubspot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC, golf, Patriots, Red Sox
Boston, MA –

@StephanieTilton – Stephanie Tilton – Content marketing consultant for B2B high tech. Write case studies, eBooks, white papers, etc. that advance the buying cycle: Founding member @savvy_b2b blog.
Greater Boston, MA ·

@JasonMillerCA – Jason Miller – Social Media & Content for @Marketo, B2B Blogger, RocknRoll Photographer, amateur comedian, Hair Metal Expert, Aspiring magician. All opinions here are my own.
San Francisco, CA ·

@AndrewSpoeth – Andrew Spoeth – Interested in B2B marketing, social media, and tech. Moderator for #B2Bchat. Head of Social Media at CA Technologies.
San Francisco –

@WendyMarx – Wendy Marx – Award-winning PR and marketing communications executive who helps B2B companies become well-known brands.

@Mike_Schultz – Mike Schultz – President, RAIN Group. Publisher, Author, Rainmaking Conversations, Blogger RAIN Selling blog.
Stow, MA –

@MicheleLinn – B2B contest marketing consultant; Executive Editor of Content Marketing Institute; blogger and one of the founding members of
Royal Oak, MI –

@HJSewell – Howard J. Sewell – President of Spear Marketing Group, a full-service B2B demand generation agency. 20+ years in B2B direct marketing, demand gen, and lead management.
Seattle, WA –

@Marketingwizdom – Robert Clay – INTJ Entrepreneur; strategist; author; speaker and business mentor to aspiring market leaders. Digital native and foodie into cars, design, Apple and skiing
Milton Keynes, UK –

@KylepLacy – Kyle Lacy – Sr Manager, Content Marketing & Research at @ExactTarget. Author of Twitter Marketing for Dummies, Branding Yourself and Social CRM. Thoughts are mine alone.
Indianapolis, IN ·

@cuferg – Christy Ferguson – B2B Marketing & PR Strategist, Corporate and Agency. Avid non-fiction reader, information junkie, passionate Philly sports fan. Co-Mod of #b2bchat.
Denver, CO –

@MaureenB2B – Maureen Blandford – Championing efficacious sales support & marketing for B2Bs – figurative middleware for B2B Sales & Marketing Alignment. If I’m not here, you can find me on G+

@JBecher – Jonathan Becher – #SAP Chief Marketing Officer & performance management enthusiast. I believe words matter.  (Disclosure: yes, he’s our social CMO @SAP and my ultimate boss)
Palo Alto, CA –

@TonyZambito – TonyZambito – Executive Consultant, Sales Benchmark Index. Provide expertise in buyer research, buyer personas, and marketing/sales effectiveness to achieve revenue growth.
New York ·

The post Top 50 B2B Marketing Influencers On Twitter appeared first on B2B Marketing Insider.


About Michael Brenner

Michael Brenner is a globally-recognized keynote speaker, author of  The Content Formula and the CEO of Marketing Insider GroupHe has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and   a top  CMO influencer by Forbes.

Amazing Digital Marketing Trends And Tips To Expand Your Business In 2015

Sunny Popali

Amazing Digital Marketing Trends & Tips To Expand Your Business In 2015The fast-paced world of digital marketing is changing too quickly for most companies to adapt. But staying up to date with the latest industry trends is imperative for anyone involved with expanding a business.

Here are five trends that have shaped the industry this year and that will become more important as we move forward:

  1. Email marketing will need to become smarter

Whether you like it or not, email is the most ubiquitous tool online. Everyone has it, and utilizing it properly can push your marketing ahead of your rivals. Because business use of email is still very widespread, you need to get smarter about email marketing in order to fully realize your business’s marketing strategy. Luckily, there are a number of tools that can help you market more effectively, such as Mailchimp.

  1. Content marketing will become integrated and more valuable

Content is king, and it seems to be getting more important every day. Google and other search engines are focusing more on the content you create as the potential of the online world as marketing tool becomes apparent. Now there seems to be a push for current, relevant content that you can use for your services and promote your business.

Staying fresh with the content you provide is almost as important as ensuring high-quality content. Customers will pay more attention if your content is relevant and timely.

  1. Mobile assets and paid social media are more important than ever

It’s no secret that mobile is key to your marketing efforts. More mobile devices are sold and more people are reading content on mobile screens than ever before, so it is crucial to your overall strategy to have mobile marketing expertise on your team. London-based Abacus Marketing agrees that mobile marketing could overtake desktop website marketing in just a few years.

  1. Big Data for personalization plays a key role

Marketers are increasingly using Big Data to get their brand message out to the public in a more personalized format. One obvious example is Google Trend analysis, a highly useful tool that marketing experts use to obtain the latest on what is trending around the world. You can — and should — use it in your business marketing efforts. Big Data will also let you offer specific content to buyers who are more likely to look for certain items, for example, and offer personalized deals to specific groups of within your customer base. Other tools, which until recently were the stuff of science fiction, are also available that let you do things like use predictive analysis to score leads.

  1. Visual media matters

A picture really is worth a thousand words, as the saying goes, and nobody can deny the effectiveness of a well-designed infographic. In fact, some studies suggest that Millennials are particularly attracted to content with great visuals. Animated gifs and colorful bar graphs have even found their way into heavy-duty financial reports, so why not give them a try in your business marketing efforts?

A few more tips:

  • Always keep your content relevant and current to attract the attention of your target audience.
  • Always keep all your social media and public accounts fresh. Don’t use old content or outdated pictures in any public forum.
  • Your reviews are a proxy for your online reputation, so pay careful attention to them.
  • Much online content is being consumed on mobile now, so focus specifically on the design and usability of your mobile apps.
  • Online marketing is essentially geared towards getting more traffic onto your site. The more people visit, the better your chances of increasing sales.

Want more insight on how digital marketing is evolving? See Shutterstock Report: The Face Of Marketing Is Changing — And It Doesn’t Include Vince Vaughn.


About Sunny Popali

Sunny Popali is SEO Director at Tempo Creative is a Phoenix inbound marketing company that has served over 700 clients since 2001. Tempos team specializes in digital and internet marketing services including web design, SEO, social media and strategy.

Social Media Matters: 6 Content And Social Media Trend Predictions For 2016 [INFOGRAPHIC]

Julie Ellis

As 2015 winds down, it’s time to look forward to 2016 and explore the social media and content marketing trends that will impact marketing strategies over the next 15 months or so.

Some of the upcoming trends simply indicate an intensification of current trends, however others indicate that there are new things that will have a big impact in 2016.

Take a look at a few trends that should definitely factor in your planning for 2016.

1. SEO will focus more on social media platforms and less on search engines

Clearly Google is going nowhere. In fact, in 2016 Google’s word will still essentially be law when it comes to search engine optimization.

However, in 2016 there will be some changes in SEO. Many of these changes will be due to the fact that users are increasingly searching for products and services directly from websites such as Facebook, Pinterest, and YouTube.

There are two reasons for this shift in customer habits:

  • Customers are relying more and more on customer comments, feedback, and reviews before making purchasing decisions. This means that they are most likely to search directly on platforms where they can find that information.
  • Customers who are seeking information about products and services feel that video- and image-based content is more trustworthy.

2. The need to optimize for mobile and touchscreens will intensify

Consumers are using their mobile devices and tablets for the following tasks at a sharply increasing rate:

  • Sending and receiving emails and messages
  • Making purchases
  • Researching products and services
  • Watching videos
  • Reading or writing reviews and comments
  • Obtaining driving directions and using navigation apps
  • Visiting news and entertainment websites
  • Using social media

Most marketers would be hard-pressed to look at this list and see any case for continuing to avoid mobile and touchscreen optimization. Yet, for some reason many companies still see mobile optimization as something that is nice to do, but not urgent.

This lack of a sense of urgency seemingly ignores the fact that more than 80% of the highest growing group of consumers indicate that it is highly important that retailers provide mobile apps that work well. According to the same study, nearly 90% of Millennials believe that there are a large number of websites that have not done a very good job of optimizing for mobile.

3. Content marketing will move to edgier social media platforms

Platforms such as Instagram and Snapchat weren’t considered to be valid targets for mainstream content marketing efforts until now.

This is because they were considered to be too unproven and too “on the fringe” to warrant the time and marketing budget investments, when platforms such as Facebook and YouTube were so popular and had proven track records when it came to content marketing opportunity and success.

However, now that Instagram is enjoying such tremendous growth, and is opening up advertising opportunities to businesses beyond its brand partners, it (along with other platforms) will be seen as more and more viable in 2016.

4. Facebook will remain a strong player, but the demographic of the average user will age

In 2016, Facebook will likely remain the flagship social media website when it comes to sharing and promoting content, engaging with customers, and increasing Internet recognition.

However, it will become less and less possible to ignore the fact that younger consumers are moving away from the platform as their primary source of online social interaction and content consumption. Some companies may be able to maintain status quo for 2016 without feeling any negative impacts.

However, others may need to rethink their content marketing strategies for 2016 to take these shifts into account. Depending on their branding and the products or services that they offer, some companies may be able to profit from these changes by customizing the content that they promote on Facebook for an older demographic.

5. Content production must reflect quality and variety

  • Both B2B and B2C buyers value video based content over text based content.
  • While some curated content is a good thing, consumers believe that custom content is an indication that a company wishes to create a relationship with them.
  • The great majority of these same consumers report that customized content is useful for them.
  • B2B customers prefer learning about products and services through content as opposed to paid advertising.
  • Consumers believe that videos are more trustworthy forms of content than text.

Here is a great infographic depicting the importance of video in content marketing efforts:
Small Business Video infographic

A final, very important thing to note when considering content trends for 2016 is the decreasing value of the keyword as a way of optimizing content. In fact, in an effort to crack down on keyword stuffing, Google’s optimization rules have been updated to to kick offending sites out of prime SERP positions.

6. Oculus Rift will create significant changes in customer engagement

Oculus Rift is not likely to offer much to marketers in 2016. After all, it isn’t expected to ship to consumers until the first quarter. However, what Oculus Rift will do is influence the decisions that marketers make when it comes to creating customer interaction.

For example, companies that have not yet embraced storytelling may want to make 2016 the year that they do just that, because later in 2016 Oculus Rift may be the platform that their competitors will be using to tell stories while giving consumers a 360-degree vantage point.

For a deeper dive on engaging with customers through storytelling, see Brand Storytelling: Where Humanity Takes Center Stage.


About Julie Ellis

Julie Ellis – marketer and professional blogger, writes about social media, education, self-improvement, marketing and psychology. To contact Julie follow her on Twitter or LinkedIn.

Running Future Cities on Blockchain

Dan Wellers , Raimund Gross and Ulrich Scholl

Building on the Blockchain Framework

Some experts say these seemingly far-future speculations about the possibilities of combining technologies using blockchain are actually both inevitable and imminent:

Democratizing design and manufacturing by enabling individuals and small businesses to buy, sell, share, and digitally remix products affordably while protecting intellectual property rights.
Decentralizing warehousing and logistics by combining autonomous vehicles, 3D printers, and smart contracts to optimize delivery of products and materials, and even to create them on site as needed.
Distributing commerce by mixing virtual reality, 3D scanning and printing, self-driving vehicles, and artificial intelligence into immersive, personalized, on-demand shopping experiences that still protect buyers’ personal and proprietary data.

The City of the Future

Imagine that every agency, building, office, residence, and piece of infrastructure has an entry on a blockchain used as a city’s digital ledger. This “digital twin” could transform the delivery of city services.

For example:

  • Property owners could easily monetize assets by renting rooms, selling solar power back to the grid, and more.
  • Utilities could use customer data and AIs to make energy-saving recommendations, and smart contracts to automatically adjust power usage for greater efficiency.
  • Embedded sensors could sense problems (like a water main break) and alert an AI to send a technician with the right parts, tools, and training.
  • Autonomous vehicles could route themselves to open parking spaces or charging stations, and pay for services safely and automatically.
  • Cities could improve traffic monitoring and routing, saving commuters’ time and fuel while increasing productivity.

Every interaction would be transparent and verifiable, providing more data to analyze for future improvements.

Welcome to the Next Industrial Revolution

When exponential technologies intersect and combine, transformation happens on a massive scale. It’s time to start thinking through outcomes in a disciplined, proactive way to prepare for a future we’re only just beginning to imagine.

Download the executive brief Running Future Cities on Blockchain.

Read the full article Pulling Cities Into The Future With Blockchain


About Dan Wellers

Dan Wellers is founder and leader of Digital Futures at SAP, a strategic insights and thought leadership discipline that explores how digital technologies drive exponential change in business and society.

Raimund Gross

About Raimund Gross

Raimund Gross is a solution architect and futurist at SAP Innovation Center Network, where he evaluates emerging technologies and trends to address the challenges of businesses arising from digitization. He is currently evaluating the impact of blockchain for SAP and our enterprise customers.

Ulrich Scholl

About Ulrich Scholl

Ulrich Scholl is Vice President of Industry Cloud and Custom Development at SAP. In this role, Ulrich discovers and implements best practices to help further the understanding and adoption of the SAP portfolio of industry cloud innovations.


Culture: More Than Just An HR Thing

Shane Green

“Company culture shapes every minute of the workday and every decision that is made.” -Taylor Smith, CEO & Cofounder of Blueboard.

What is culture? I consider it the collective mindset and attitude of your employees about what they do, which manifests itself in how they do things—in other words, their actions and behaviors. These behaviors manifest themselves in their interactions with your company, your customers, and other associates or staff.

This mindset—the one your staff brings to work every day—determines how they will take care of your customers, how much effort they will put into their work, and whether or not they will stay with you long-term.

The mindset and attitude of your employees plays a significant role in how they will perform at work. How someone feels about coming to work affects his or her energy levels and cognitive abilities. The impact of a negative culture is tremendous. It can lead to poor customer interactions, high turnover, underperforming staff, and in turn, reduced profits. Depending on the size of your company, the cost could be thousands, millions, or even billions of dollars.

The research is clear across industries: When your employees are more positive, your company is more productive and profitable. According to a Gallup study from 2012, organizations with engaged employees are:

  • 10% more customer service-oriented
  • 21% more productive
  • 22% more profitable

When you consider the numbers, culture is the most important consideration in business today. And as a result, we should reconsider the position and idea that culture is only the responsibility of your human resources team. Culture must be the focus and responsibility of every executive, owner, and manager in your company.

I often hear owners, executives, and managers argue against investing in their staff. Here are a few of the arguments I hear most frequently:

  • We need to remain focused on our customers and their experience. After all, we are in the customer experience economy. While customers are important, I would argue that we are in the employee experience economy. The talent war is over—talent won, and as a result, if we do not take care of our best and brightest people, another company will. And if you take care of your employees and they feel good about who they work for and what they do, they will naturally take care of your customers anyway.
  • Employees (especially young ones) don’t work hard anyway, so why give them more? The reality is this generation, just like previous generations, have the capacity to work very hard; it’s just that the new generation of workers don’t see the value in investing in a business that doesn’t invest in them.
  • The employees will just leave anyway. To this I say: maybe they will, but if you want any chance to keep your best and brightest, you need to provide them a better employee experience than they received in the past.

If you are focused on profits and productivity (and let’s face it, who isn’t?), then you must be willing to deliver a better employee experience to positively impact the mindset and attitude of your people coming to work. Culture is the most important thing in business today, so every owner, executive, and manager must keep it front and center in everything they do.

Remember what author Stephen Covey said: “The main thing is to keep your main thing the main thing.” Make culture your main thing.

Additional resources

Photo Credit: Françoise Challard Flickr via Compfight cc