Top 50 B2B Marketing Influencers On Twitter

Michael Brenner

B2B Marketing Influencers on TwitterWho are the top B2B Marketing influencers on Twitter?

To answer this question, I looked at a variety of factors including Twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag #B2BMarketing, as well as a variety of social scoring tools using the keyword.

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. (And I quickly found that no list is perfect.)

So if you feel you should be included on this list, please add yourself to the comments below. I hope you find this to be a valuable resource for your B2B Marketing efforts. The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well.

Top B2B Marketing Influencers – Companies

These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream.

@Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology.
Cambridege, MA –

@Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Presenters of Inbound Conference.
Cambridge, MA –

@Marketo – – Marketing software. Easy. Powerful. Complete. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. You should also follow their co-founder @JonMiller
San Mateo, CA –

@Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments.
Reston, VA –

@ExploreB2B – Explore B2B – A publishing platform for professionals. Write articles, share knowledge and make connections. Account run by @erincnelson and @dreckbaerfrau. #B2B
Berlin, Germany –

@BtoBmagazine – BtoB Online – The resource for #marketing strategists.
New York City & Chicago –

@MarketingB2B – – Where the B2B marketing community comes together to share information, news, insights and knowledge.
London, UK –

@Marketingcloud – Marketing Cloud – An extension of, an integrated way of utilizing SalesForce in the Cloud.
New York, NY

@B2Bsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence.
San Francisco, CA ·

@GeniusRocket – Genuis Rocket – There’s a better way to do advertising. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. – Washington, DC ·

@Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories.
Anywhere we’re needed –

@CMIcontent – Content Marketing Institute – Content Marketing Institute for all things #ContentMarketing. Home of Chief Content Office Magazine and THE event Content Marketing World. #cmworld. Also follow Joe Pulizzi @juntajoe.
Cleveland, OH –

@MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more.
Jacksonville Beach, FL –

@B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies
Global –

@Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. One of @b2bmagazine’s top B2B agencies.
Atlanta, GA –

@B2B_Chat – #B2BChat – Weekly Twitter chat for B2B marketers – 8 p.m. ET Thursdays. Moderated by @andrewspoeth, @b2bento, @cuferg and @wittlake

@SiriusDecisions – SiriusDecisions – SiriusDecisions provides senior-level executives with the sales and marketing operational intelligence required to improve topline performance. Follow analysts @jblock, @megheuer, @rossgraber, @izjay, @tjarros, @jneeson, @eeestep and more.
Connecticut ·

@Intel – Intel – A global B2B technology innovations company – news, views and events about global tech innovation.

@Eloqua – Eloqua – Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies.
Vienna, VA –

@Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice.
Stamford, CT –

Top B2B Marketing Influencers – Individuals

These individuals know the field. Follow this list of influencers to learn about the latest and greatest in B2B marketing, and while you’re at it, throw them as tweet as most of them will respond back!

@MarketingProfs – Ann Handley – Head of Content here at ‘Profs. People seem to like my writing:
Boston, MA –

@PaulDunay – Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert.
New York –

@Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale
Southern California –

@NoyesJesse – Jesse Noyes – Managing Editor @Eloqua. Storytelling through content marketing, blogs, social media & more. Taco connoisseur.
Austin, TX –

@ArtilleryMarket – Douglas Burdett -B2B marketing agency principal. Former artillery officer, Madison Avenue ad man. In lieu of mid-life crisis, started performing stand up comedy. Also follow Doug @DouglasBurdett
Norfolk, Virginia ·

@BillyMitchell1 – Billy Mitchell – I’m a Marketing Agency partner and Senior Creative Director at MLT Creative in Atlanta, GA. We are the idea launchpad for B2B marketers. We make ideas work.
Atlanta, GA –

@MarcusNelson – Marcus Nelson – Founder of @addvocate – Husband to @emilyjo – Father of 3 – Twin – Chilli Champ – Half Kiwi – #Texas born – #Wisconsin raised – Former @salesfoce @uservoice
San Francisco, CA –

@NealSchaffer – Neal Schaffer – Trilingual Social Media Strategy Consultant, Coach, Keynote Speaker, Author Maximizing LinkedIn for Sales & Social Media Marketing
Irvine, CA –

@DougKessler – Doug Kessler – Creative Director & Co-founder of Velocity, B2B marketing agency to the stars. I tweet on content marketing, B2B copywriting, social media, tech marketing…
London –

@TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Blogger.
Minneapolis –

@MarkWSchaefer – Mark Schaefer – Chieftain of social web’s most unique blog, {grow}. Consultant, college professor, author of Return on Influence and Tao of Twitter. Social Media Bouncer.
Tennessee and New York –

@Wittlake – Eric Wittlake – Focus: Digital Media & Marketing for B2B. Belief: Marketing should serve and respect the audience. Job: Media Director, @BabcockJenkins. Co-mod: #b2bchat
Portland, OR –

@JChernov – Joe Chernov – VP of Marketing at Kinvey. Content Marketer of the Year winner. Words are my own, for better or worse. More here: 
Melrose, MA ·

@Fearlesscomp – Jeff Ogden – Global leader for GE at The Pedowitz Group President. Find New Customers
Long Island, NY –

@JeffreylCohen – Jeffrey L. Cohen – Dad, Manager of Content Marketing: @Salesforce @MarketingCloud, Author: The B2B Social Media Book, Managing Editor: @smb2b, B2B Social Media Speaker
Durham, NC –

@MarkRaganCEO – Mark Ragan – CEO of Ragan Communications. Publisher of PRDaily, PR Daily EU, Healthcare Care News, HR Comm. Tweets comms news, conference deals and more.
Chicago, IL –

@Mvolpe – Mike Volpe – CMO @Hubspot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC, golf, Patriots, Red Sox
Boston, MA –

@StephanieTilton – Stephanie Tilton – Content marketing consultant for B2B high tech. Write case studies, eBooks, white papers, etc. that advance the buying cycle: Founding member @savvy_b2b blog.
Greater Boston, MA ·

@JasonMillerCA – Jason Miller – Social Media & Content for @Marketo, B2B Blogger, RocknRoll Photographer, amateur comedian, Hair Metal Expert, Aspiring magician. All opinions here are my own.
San Francisco, CA ·

@AndrewSpoeth – Andrew Spoeth – Interested in B2B marketing, social media, and tech. Moderator for #B2Bchat. Head of Social Media at CA Technologies.
San Francisco –

@WendyMarx – Wendy Marx – Award-winning PR and marketing communications executive who helps B2B companies become well-known brands.

@Mike_Schultz – Mike Schultz – President, RAIN Group. Publisher, Author, Rainmaking Conversations, Blogger RAIN Selling blog.
Stow, MA –

@MicheleLinn – B2B contest marketing consultant; Executive Editor of Content Marketing Institute; blogger and one of the founding members of
Royal Oak, MI –

@HJSewell – Howard J. Sewell – President of Spear Marketing Group, a full-service B2B demand generation agency. 20+ years in B2B direct marketing, demand gen, and lead management.
Seattle, WA –

@Marketingwizdom – Robert Clay – INTJ Entrepreneur; strategist; author; speaker and business mentor to aspiring market leaders. Digital native and foodie into cars, design, Apple and skiing
Milton Keynes, UK –

@KylepLacy – Kyle Lacy – Sr Manager, Content Marketing & Research at @ExactTarget. Author of Twitter Marketing for Dummies, Branding Yourself and Social CRM. Thoughts are mine alone.
Indianapolis, IN ·

@cuferg – Christy Ferguson – B2B Marketing & PR Strategist, Corporate and Agency. Avid non-fiction reader, information junkie, passionate Philly sports fan. Co-Mod of #b2bchat.
Denver, CO –

@MaureenB2B – Maureen Blandford – Championing efficacious sales support & marketing for B2Bs – figurative middleware for B2B Sales & Marketing Alignment. If I’m not here, you can find me on G+

@JBecher – Jonathan Becher – #SAP Chief Marketing Officer & performance management enthusiast. I believe words matter.  (Disclosure: yes, he’s our social CMO @SAP and my ultimate boss)
Palo Alto, CA –

@TonyZambito – TonyZambito – Executive Consultant, Sales Benchmark Index. Provide expertise in buyer research, buyer personas, and marketing/sales effectiveness to achieve revenue growth.
New York ·

The post Top 50 B2B Marketing Influencers On Twitter appeared first on B2B Marketing Insider.


About Michael Brenner

Michael Brenner is the CEO of Marketing Insider Group, Head of Strategy at NewsCred, and the former VP of Global Content Marketing at SAP. Michael is also the co-author of the upcoming book The Content Formula, a contributor to leading publications like The Economist, Inc Magazine, The Guardian, and Forbes and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.  Follow Michael on Twitter (@BrennerMichael)LinkedInFacebook and Google+ and Subscribe to the Marketing Insider.

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13 Scary Statistics On Employee Engagement [INFOGRAPHIC]

Jacob Shriar

There is a serious problem with the way we work.

Most employees are disengaged and not passionate about the work they do. This is costing companies a ton of money in lost productivity, absenteeism, and turnover. It’s also harmful to employees, because they’re more stressed out than ever.

The thing that bothers me the most about it, is that it’s all so easy to fix. I can’t figure out why managers aren’t more proactive about this. Besides the human element of caring for our employees, it’s costing them money, so they should care more about fixing it. Something as simple as saying thank you to your employees can have a huge effect on their engagement, not to mention it’s good for your level of happiness.

The infographic that we put together has some pretty shocking statistics in it, but there are a few common themes. Employees feel overworked, overwhelmed, and they don’t like what they do. Companies are noticing it, with 75% of them saying they can’t attract the right talent, and 83% of them feeling that their employer brand isn’t compelling. Companies that want to fix this need to be smart, and patient. This doesn’t happen overnight, but like I mentioned, it’s easy to do. Being patient might be the hardest thing for companies, and I understand how frustrating it can be not to see results right away, but it’s important that you invest in this, because the ROI of employee engagement is huge.

Here are 4 simple (and free) things you can do to get that passion back into employees. These are all based on research from Deloitte.

1.  Encourage side projects

Employees feel overworked and underappreciated, so as leaders, we need to stop overloading them to the point where they can’t handle the workload. Let them explore their own passions and interests, and work on side projects. Ideally, they wouldn’t have to be related to the company, but if you’re worried about them wasting time, you can set that boundary that it has to be related to the company. What this does, is give them autonomy, and let them improve on their skills (mastery), two of the biggest motivators for work.

Employees feel overworked and underappreciated, so as leaders, we need to stop overloading them to the point where they can’t handle the workload.

2.  Encourage workers to engage with customers

At Wistia, a video hosting company, they make everyone in the company do customer support during their onboarding, and they often rotate people into customer support. When I asked Chris, their CEO, why they do this, he mentioned to me that it’s so every single person in the company understands how their customers are using their product. What pains they’re having, what they like about it, it gets everyone on the same page. It keeps all employees in the loop, and can really motivate you to work when you’re talking directly with customers.

3.  Encourage workers to work cross-functionally

Both Apple and Google have created common areas in their offices, specifically and strategically located, so that different workers that don’t normally interact with each other can have a chance to chat.

This isn’t a coincidence. It’s meant for that collaborative learning, and building those relationships with your colleagues.

4.  Encourage networking in their industry

This is similar to number 2 on the list, but it’s important for employees to grow and learn more about what they do. It helps them build that passion for their industry. It’s important to go to networking events, and encourage your employees to participate in these things. Websites like Eventbrite or Meetup have lots of great resources, and most of the events on there are free.

13 Disturbing Facts About Employee Engagement [Infographic]

What do you do to increase employee engagement? Let me know your thoughts in the comments!

Did you like today’s post? If so you’ll love our frequent newsletter! Sign up here and receive The Switch and Shift Change Playbook, by Shawn Murphy, as our thanks to you!

This infographic was crafted with love by Officevibe, the employee survey tool that helps companies improve their corporate wellness, and have a better organizational culture.


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Supply Chain Fraud: The Threat from Within

Lindsey LaManna

Supply chain fraud – whether perpetrated by suppliers, subcontractors, employees, or some combination of those – can take many forms. Among the most common are:

  • Falsified labor
  • Inflated bills or expense accounts
  • Bribery and corruption
  • Phantom vendor accounts or invoices
  • Bid rigging
  • Grey markets (counterfeit or knockoff products)
  • Failure to meet specifications (resulting in substandard or dangerous goods)
  • Unauthorized disbursements

LSAP_Smart Supply Chains_graphics_briefook inside

Perhaps the most damaging sources of supply chain fraud are internal, especially collusion between an employee and a supplier. Such partnerships help fraudsters evade independent checks and other controls, enabling them to steal larger amounts. The median loss from fraud committed
by a single thief was US$80,000, according to the Association of Certified Fraud Examiners (ACFE).

Costs increase along with the number of perpetrators involved. Fraud involving two thieves had a median loss of US$200,000; fraud involving three people had a median loss of US$355,000; and fraud with four or more had a median loss of more than US$500,000, according to ACFE.

Build a culture to fight fraud

The most effective method to fight internal supply chain theft is to create a culture dedicated to fighting it. Here are a few ways to do it:

  • Make sure the board and C-level executives understand the critical nature of the supply chain and the risk of fraud throughout the procurement lifecycle.
  • Market the organization’s supply chain policies internally and among contractors.
  • Institute policies that prohibit conflicts of interest, and cross-check employee and supplier data to uncover potential conflicts.
  • Define the rules for accepting gifts from suppliers and insist that all gifts be documented.
  • Require two employees to sign off on any proposed changes to suppliers.
  • Watch for staff defections to suppliers, and pay close attention to any supplier that has recently poached an employee.

About Lindsey LaManna

Lindsey LaManna is Social and Reporting Manager for the Digitalist Magazine by SAP Global Marketing. Follow @LindseyLaManna on Twitter, on LinkedIn or Google+.


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Amazing Digital Marketing Trends And Tips To Expand Your Business In 2015

Sunny Popali

Amazing Digital Marketing Trends & Tips To Expand Your Business In 2015The fast-paced world of digital marketing is changing too quickly for most companies to adapt. But staying up to date with the latest industry trends is imperative for anyone involved with expanding a business.

Here are five trends that have shaped the industry this year and that will become more important as we move forward:

  1. Email marketing will need to become smarter

Whether you like it or not, email is the most ubiquitous tool online. Everyone has it, and utilizing it properly can push your marketing ahead of your rivals. Because business use of email is still very widespread, you need to get smarter about email marketing in order to fully realize your business’s marketing strategy. Luckily, there are a number of tools that can help you market more effectively, such as Mailchimp.

  1. Content marketing will become integrated and more valuable

Content is king, and it seems to be getting more important every day. Google and other search engines are focusing more on the content you create as the potential of the online world as marketing tool becomes apparent. Now there seems to be a push for current, relevant content that you can use for your services and promote your business.

Staying fresh with the content you provide is almost as important as ensuring high-quality content. Customers will pay more attention if your content is relevant and timely.

  1. Mobile assets and paid social media are more important than ever

It’s no secret that mobile is key to your marketing efforts. More mobile devices are sold and more people are reading content on mobile screens than ever before, so it is crucial to your overall strategy to have mobile marketing expertise on your team. London-based Abacus Marketing agrees that mobile marketing could overtake desktop website marketing in just a few years.

  1. Big Data for personalization plays a key role

Marketers are increasingly using Big Data to get their brand message out to the public in a more personalized format. One obvious example is Google Trend analysis, a highly useful tool that marketing experts use to obtain the latest on what is trending around the world. You can — and should — use it in your business marketing efforts. Big Data will also let you offer specific content to buyers who are more likely to look for certain items, for example, and offer personalized deals to specific groups of within your customer base. Other tools, which until recently were the stuff of science fiction, are also available that let you do things like use predictive analysis to score leads.

  1. Visual media matters

A picture really is worth a thousand words, as the saying goes, and nobody can deny the effectiveness of a well-designed infographic. In fact, some studies suggest that Millennials are particularly attracted to content with great visuals. Animated gifs and colorful bar graphs have even found their way into heavy-duty financial reports, so why not give them a try in your business marketing efforts?

A few more tips:

  • Always keep your content relevant and current to attract the attention of your target audience.
  • Always keep all your social media and public accounts fresh. Don’t use old content or outdated pictures in any public forum.
  • Your reviews are a proxy for your online reputation, so pay careful attention to them.
  • Much online content is being consumed on mobile now, so focus specifically on the design and usability of your mobile apps.
  • Online marketing is essentially geared towards getting more traffic onto your site. The more people visit, the better your chances of increasing sales.

Want more insight on how digital marketing is evolving? See Shutterstock Report: The Face Of Marketing Is Changing — And It Doesn’t Include Vince Vaughn.


About Sunny Popali

Sunny Popali is SEO Director at Tempo Creative is a Phoenix inbound marketing company that has served over 700 clients since 2001. Tempos team specializes in digital and internet marketing services including web design, SEO, social media and strategy.

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The Importance Of Leadership On Employee Engagement [INFOGRAPHIC]

Charmian Solter

Here at Switch & Shift we strive to illuminate effective leadership practices. We pride ourselves on creating cutting-edge solutions for employee engagement, communication, and creating company culture, to name a few.

Why are these topics so important? Well, according to The Importance of Employee Engagement infographic by NBRI, courtesy of Brandon Gaille, if leadership doesn’t step up and affect change and build trust and engagement, their employees will be busy doing anything but work while on the job! This infographic says it all.


For more on developing more engaged, loyal, and productive workers, see How Empowering Employees Creates a More Engaged Workforce.


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