Top 60 #Sales and #Marketing Twitter Influencers

Jen Cohen Crompton

To keep you “in-the-know” and following today’s sales and marketing trailblazers and headline makers, we’ve compiled a list of the Top Twitter Influencers for Sales and Marketing.

As we researched, we found 60 people (and couldn’t narrow it to 50) that can add value to your twitterstream, so check them out and add these accounts to your following.

Note: Sales and Marketing Twitter influencers were determined based on tweeted topics, influence as measured by Klout, number of followers, and number of tweets. Below are the “top” influencers at this time based on the combination of factors.

Top Sales Influencers on Twitter

@CFrancisVoice – Colleen Francis
Sell More. Work Less. Make More Money! –

@gitomer -Jeffery Gitomer
king of sales, dad, granddad, writer, friend. –  Charlotte and airplanes –

@CraigElias – Craig Elias
Creator of Trigger Event Selling™, $1,000,000 prize winner in Billion Dollar Idea Competition, Dadpreneur – Calgary, AB, Canada –

@JosianeFeigon – CEO of TeleSmart, Bestselling author of Smart Selling on the Phone and Online Inside sales futurist, sales 2.0 trend and thought leader. San Francisco –

@JFAAssocs – Jonathan Farrington is the Senior Partmer at JFA, Chairman of the JF Corporation and CEO of Top Sales Associates, based in London & Paris. – London/Paris –

@keithferrazzi – Keith Ferrazzi
Thought leader. Relationship Guru. Consultant. Author of “Never Eat Alone” and “Who’s Got Your Back.” – Los Angeles, CA –

@gerhard20 – Gerhard Gschwandtner
Founder & Publisher of Selling Power magazine and regular host of the Sales 2.0 Conference. Passion about advancing the Sales 2.0 conversation. – Fredericksburg, VA –

@TheSalesHunter – Mark Hunter
Sales motivation tips and proven sales training and techniques to help you increase sales, profitably. Omaha, NE –

@iannarino – S. Anthony Iannarino
Catalyst. Instigator. Agitator. – Westerville, Ohio –

@Sales_Source – Geoffrey James
Book on B2B Selling: Sales_Source Column: Newsletter Sign-up:

@GuyKawasaki – Guy Kawasaki
Author of Enchantment: The Art of Changing Hearts, Minds, and Actions. Former chief evangelist of Apple. Co-founder of Alltop. Silicon Valley, California –

@keenan – Jim Keenan
Sr. Partner, A Sales Guy Consulting Professional Ski Instructor (aka Ski Bum) Dad of 3 crazy, in a good way, girls. FINDER OF THE ELEPHANT IN TE ROOM – Boulder, CO –

@paul_mccord – Paul McCord
Trainer & author teaching sales teams, biz owners & professionals how to find & connect w/great prospects in ways prospects will respect, accept, & respond to. – Global –

@sellingtools – Nancy Nardin
We are a content & advisory firm specializing in sales productivity tools & advanced selling strategies. – Sacramento, CA –

@jillkonrath – Jill Konrath
Fresh strategies for selling to crazy-busy people; author of SNAP Selling (#1Amazon sales) & Selling to Big Companies. Get free Prospecting Tool Kit at… – Minnesota, USA –

@scoremoresales – Lori Richardson
Named one of the Top 25 Sales Influencers of 2012. Never confuse activity w/ accomplishment. Love seeing b2b sales reps hit quota! (& love coffee) Sales blogger. – Boston –

@davidabrock – David A. Brock
Passionate about helping sales and business professionals achieve extraordinary goals. – Orange County, California –

@tannerismsontue – Jeff Tanner
Jess is Associate Dean, Baylor University’s School of Business. He actively consults, speaks globally, and writes on sales and costumer relationships. –

@ZSAssociates – ZS Associates
ZS Associates is a global leader in sales and marketing consulting, outsourcing, technology and software. Follow us for the latest company news and updates. – Evanston, IL –

@bobapollo – Bob Apollo
Managing Partner at Inflexion-Point: Building scalable businesses by bridging the gap between B2B strategy and execution. Opinions are occasionally my own— Reading, UK –

@fearlessselling – Kelley Robertson
Passionate about helping people improve the way they sell. – Toronto –

@KeithRosen – Keith Rosen
Award Winning Author of the #1 Book on Coaching Used by the World’s Top Sales Organizations, Executive Sales Coach-Leadership Strategist, Explorer, Proud Father – New York –

@mike_schultz – Mike Schultz
President, RAIN Group. Publisher, Author, Rainmaking Conversations, Blogger RAIN Selling Blog. – Stow, MA –

@annekeseley – Anneke Seley
Sales 2.0 author, Reality Works Group (formerly Phone Works) & OracleDirect founder, Inside and Social Sales Evangelist – San Francisco –

@davestei – Dave Stein
Sales training buyers and sales trainers depend on my advice. Pilot, biker, yogi, author, speaker. – Thanks for the follow – Dave Stein. – Martha’s Vineyard, MA –

@KenThoreson – Ken Thoreson
Speaker, Consultant, Author, Sales Leadership – Knoxville, TN –

@mike_weinberg – Mike Weinberg
The New Sales Coach | Consultant | Speaker | Author of New Sales. | Simplified. | Fan of grace, family, European cars, NY Pizza & the NFL – St. Louis –

@wendyweiss – Wendy Weiss
The Queen of Cold Callingat Weiss Communications LLC – USA –

@DanWaldo – Dan Waldschmidt
An ordinary dude with an outrageous vision… – 34.778861,-82.266527 –


Top Marketing Influencers on Twitter

@JefferyHayzlett – Jeffery Hayzlett
Global Business Celebrity. BestSelling Author: Running the Gauntlet & The Mirror- Speaker, Thought Leader, Sometime Cowboy – Sioux Falls, SD –

@barryjudge – Barry Judge
Avid traveler and reader, sports enthusiast, enjoy new restaurants – Minneapolis

@sernovitz – Andy Sernovitz
The Word of Mouth Marketing Guy | Author of Word of Mouth Marketing: How Smart Companies  Get People Talking | CEO of and – Austin –

@bhalligan – Brian Patrick Halligan
CEO @hubspot – Cambridge –

@chrisbrogan – Chris Brogan
CEO & President, Human Business Works, a business design company. More?  . contact: – Boston, MA –

@evansdave – Dave Evans
Social Media enthusiast and author of Social Media Marketing ‘An Hour a Day’ (2008) and “The Next Generation of Business Engagement’ (2010). – Austin, TX –

@dmsscott – David Meerman Scott
Marketing Strategist, keynote speaker, and best selling author of 8 books including The New Rules of Marketing & PR and Newsjacking. – Boston, MA –

@jackiehuba – Jackie Huba
Co-author: Monster Business, Creating Customer Evangelists, Citizen Marketers, and Church of the Customer blog. Pittsburgh Steelers Fan. – Austin, TX –

@BrandAutopsy – John Moore
As a marketingologit, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing. – Austin Texas Badlands –

@jbernoff – Josh Bernoff
Coauthor of Groundswell, Forrester analyst – Massachusetts –

@lauraries – Laura Ries
branding strategist, bestselling author, blogger, speaker, and media personality – Atlanta –

@redslice – Maria Ross
Storyteller, brand strategis, speaker, author: Branding Basics for Small Business, Rebooting My Brain. YES: wine, humor, Jeopardy! NO: arrogance, the Wildcat – San Mateo, CA –

@mitchjoel – Mitch Joel
President of Twist Image. Marketer. Speaker. Author. Media. Hacker. Blogger and Podcaster of Six Pixels of Separation. New book -CTRL ALT DEL – out soon. – Montreal, Quebec –

@MattTGrant – Matthew T. Grant
Writer, ironist, doctor of philosophy. Also, editor at Marketing Profs. Views expressed are the Zeitgeist’s. Background image source: Boston, MA –

@cspenn – Christopher Penn
Director of Inbound Marketing, ninja, PodCamp cofounder, Marketing over Coffee cohost, speaker, author, marketing professor. More: – Boston, MA –

@johnjwall – John Wall
I’m a business guy, photographer, husband, father, co-host of Marketing Over Coffee, and author of B2B Marketing Confessions. – Boston –

@mvolpe – Mike Volpe
CMO @hubspot– marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC, golf, Patriots, Red Sox – Boston, MA –

@MarketingProfs – Ann Handley
Head of Content here at ‘Profs. People seem to like my writing: – Boston, Massachusetts –

@BrennerMichael – Michael Brenner
Sr. Director of #Marketing and Content Strategy @sap. Blogging @b2bmktginsider. Co-founder of @b2community. Tech content @biz_innovations – West Chester, PA ·

@benkunz – Ben Kunz
VP, Strategic Planning at Mediassociates. Tech columnist at Bloomberg Businessweek. Predicted iPad. Jumps rope. Eats chocolate. – Connecticut –

@FrankAdman – Frank Adman
Ad man. San Francisco, 1963. Purveyor of Stimulating Propaganda. Join me for a Twittertini. #ShortyAward Winner: Best in Advertising. Cartoon: Earl Thollander – San Francisco –

@KevinUrie – Kevin Urie
Advertising/Marketing Geek @springcreekgrp, Dad, Husband, and @smcseattle Founder (Photo via  @kk ) – Seattle, WA –

@patrickbyers – Responsible Marketer/ Patrick Byers
Founder, Outsource Marketing / Speak, write, strategize, name, simplify, social media, social good, CSR / ♥ my family / Volt fan – Issaquah (Seattle Area) –

@simonmainwaring – Simon Mainwaring
Author of NYT bestseller We First, founder of social branding firm We First, ex-Nike/Wieden ad creative, blogger, speaker, Dad, Australian. – Los Angeles –

@juntajoe – Joe Pulizzi
Content Marketing Institute. Get Content Get Customers. Content Marketing World. Managing Content Marketing. Chief Content Officer mag. Orange – Cleveland, OH –

@PeterShankman – Peter Shankman
Me: Consulting, angel investing, speaking, @Vocus Small Biz Evangelist. HARO Founder. Ironman. Skydiver. Told I’m knowledgeable about marketing – New York, NY –

@bmorrissey – Brian Morrissey
Editor in Chief at Digiday, marathon runner, cheeseburger connoisseur – New York, NY –

@jchernov – Joe Chernov
VP of Marketing at Kinvey. Content Marketer of the Year winner. Words are my own, for better or worse. More here: – Melrose, MA ·

@jaybaer – Jay Baer
President of a hype-free social and content accelerator firm. Keynote speaker. Co-author of The NOW Revolution. Tequila guy – Bloomington, Indiana ·

@ginidietrich – Gini Dietrich
CEO Arment Dietrich. Author @spinsucks. Co-author Marketing in the Round. Founder @spinsuckspro. Speaker. Avid cyclist. A foodie. Loves shoes & wine – Chicago, IL ·

@daveknox – Dave Knox
Chief Marketing Officer – Rockfish (@rockfish) & Brand Ventures, Author, Co-Founder of The Brandery (@brandery) Views are my own  – Cincinnati, OH –


About Jen Cohen Crompton

Jen Cohen Crompton is a SAP Blogging Correspondent reporting on big data, cloud computing, enterprise mobility, analytics, sports and tech, and anything else innovation-related. When she's not blogging, she can be caught marketing, using social media and/or presenting at conferences around the world. Disclosure: Jen is being compensated by SAP to produce a series of articles on the innovation topics covered on this site. The opinions reflected here are her own.

Recommended for you:

13 Scary Statistics On Employee Engagement [INFOGRAPHIC]

Jacob Shriar

There is a serious problem with the way we work.

Most employees are disengaged and not passionate about the work they do. This is costing companies a ton of money in lost productivity, absenteeism, and turnover. It’s also harmful to employees, because they’re more stressed out than ever.

The thing that bothers me the most about it, is that it’s all so easy to fix. I can’t figure out why managers aren’t more proactive about this. Besides the human element of caring for our employees, it’s costing them money, so they should care more about fixing it. Something as simple as saying thank you to your employees can have a huge effect on their engagement, not to mention it’s good for your level of happiness.

The infographic that we put together has some pretty shocking statistics in it, but there are a few common themes. Employees feel overworked, overwhelmed, and they don’t like what they do. Companies are noticing it, with 75% of them saying they can’t attract the right talent, and 83% of them feeling that their employer brand isn’t compelling. Companies that want to fix this need to be smart, and patient. This doesn’t happen overnight, but like I mentioned, it’s easy to do. Being patient might be the hardest thing for companies, and I understand how frustrating it can be not to see results right away, but it’s important that you invest in this, because the ROI of employee engagement is huge.

Here are 4 simple (and free) things you can do to get that passion back into employees. These are all based on research from Deloitte.

1.  Encourage side projects

Employees feel overworked and underappreciated, so as leaders, we need to stop overloading them to the point where they can’t handle the workload. Let them explore their own passions and interests, and work on side projects. Ideally, they wouldn’t have to be related to the company, but if you’re worried about them wasting time, you can set that boundary that it has to be related to the company. What this does, is give them autonomy, and let them improve on their skills (mastery), two of the biggest motivators for work.

Employees feel overworked and underappreciated, so as leaders, we need to stop overloading them to the point where they can’t handle the workload.

2.  Encourage workers to engage with customers

At Wistia, a video hosting company, they make everyone in the company do customer support during their onboarding, and they often rotate people into customer support. When I asked Chris, their CEO, why they do this, he mentioned to me that it’s so every single person in the company understands how their customers are using their product. What pains they’re having, what they like about it, it gets everyone on the same page. It keeps all employees in the loop, and can really motivate you to work when you’re talking directly with customers.

3.  Encourage workers to work cross-functionally

Both Apple and Google have created common areas in their offices, specifically and strategically located, so that different workers that don’t normally interact with each other can have a chance to chat.

This isn’t a coincidence. It’s meant for that collaborative learning, and building those relationships with your colleagues.

4.  Encourage networking in their industry

This is similar to number 2 on the list, but it’s important for employees to grow and learn more about what they do. It helps them build that passion for their industry. It’s important to go to networking events, and encourage your employees to participate in these things. Websites like Eventbrite or Meetup have lots of great resources, and most of the events on there are free.

13 Disturbing Facts About Employee Engagement [Infographic]

What do you do to increase employee engagement? Let me know your thoughts in the comments!

Did you like today’s post? If so you’ll love our frequent newsletter! Sign up here and receive The Switch and Shift Change Playbook, by Shawn Murphy, as our thanks to you!

This infographic was crafted with love by Officevibe, the employee survey tool that helps companies improve their corporate wellness, and have a better organizational culture.


Recommended for you:

Supply Chain Fraud: The Threat from Within

Lindsey LaManna

Supply chain fraud – whether perpetrated by suppliers, subcontractors, employees, or some combination of those – can take many forms. Among the most common are:

  • Falsified labor
  • Inflated bills or expense accounts
  • Bribery and corruption
  • Phantom vendor accounts or invoices
  • Bid rigging
  • Grey markets (counterfeit or knockoff products)
  • Failure to meet specifications (resulting in substandard or dangerous goods)
  • Unauthorized disbursements

LSAP_Smart Supply Chains_graphics_briefook inside

Perhaps the most damaging sources of supply chain fraud are internal, especially collusion between an employee and a supplier. Such partnerships help fraudsters evade independent checks and other controls, enabling them to steal larger amounts. The median loss from fraud committed
by a single thief was US$80,000, according to the Association of Certified Fraud Examiners (ACFE).

Costs increase along with the number of perpetrators involved. Fraud involving two thieves had a median loss of US$200,000; fraud involving three people had a median loss of US$355,000; and fraud with four or more had a median loss of more than US$500,000, according to ACFE.

Build a culture to fight fraud

The most effective method to fight internal supply chain theft is to create a culture dedicated to fighting it. Here are a few ways to do it:

  • Make sure the board and C-level executives understand the critical nature of the supply chain and the risk of fraud throughout the procurement lifecycle.
  • Market the organization’s supply chain policies internally and among contractors.
  • Institute policies that prohibit conflicts of interest, and cross-check employee and supplier data to uncover potential conflicts.
  • Define the rules for accepting gifts from suppliers and insist that all gifts be documented.
  • Require two employees to sign off on any proposed changes to suppliers.
  • Watch for staff defections to suppliers, and pay close attention to any supplier that has recently poached an employee.

About Lindsey LaManna

Lindsey LaManna is Social and Reporting Manager for the Digitalist Magazine by SAP Global Marketing. Follow @LindseyLaManna on Twitter, on LinkedIn or Google+.


Recommended for you:

Amazing Digital Marketing Trends And Tips To Expand Your Business In 2015

Sunny Popali

Amazing Digital Marketing Trends & Tips To Expand Your Business In 2015The fast-paced world of digital marketing is changing too quickly for most companies to adapt. But staying up to date with the latest industry trends is imperative for anyone involved with expanding a business.

Here are five trends that have shaped the industry this year and that will become more important as we move forward:

  1. Email marketing will need to become smarter

Whether you like it or not, email is the most ubiquitous tool online. Everyone has it, and utilizing it properly can push your marketing ahead of your rivals. Because business use of email is still very widespread, you need to get smarter about email marketing in order to fully realize your business’s marketing strategy. Luckily, there are a number of tools that can help you market more effectively, such as Mailchimp.

  1. Content marketing will become integrated and more valuable

Content is king, and it seems to be getting more important every day. Google and other search engines are focusing more on the content you create as the potential of the online world as marketing tool becomes apparent. Now there seems to be a push for current, relevant content that you can use for your services and promote your business.

Staying fresh with the content you provide is almost as important as ensuring high-quality content. Customers will pay more attention if your content is relevant and timely.

  1. Mobile assets and paid social media are more important than ever

It’s no secret that mobile is key to your marketing efforts. More mobile devices are sold and more people are reading content on mobile screens than ever before, so it is crucial to your overall strategy to have mobile marketing expertise on your team. London-based Abacus Marketing agrees that mobile marketing could overtake desktop website marketing in just a few years.

  1. Big Data for personalization plays a key role

Marketers are increasingly using Big Data to get their brand message out to the public in a more personalized format. One obvious example is Google Trend analysis, a highly useful tool that marketing experts use to obtain the latest on what is trending around the world. You can — and should — use it in your business marketing efforts. Big Data will also let you offer specific content to buyers who are more likely to look for certain items, for example, and offer personalized deals to specific groups of within your customer base. Other tools, which until recently were the stuff of science fiction, are also available that let you do things like use predictive analysis to score leads.

  1. Visual media matters

A picture really is worth a thousand words, as the saying goes, and nobody can deny the effectiveness of a well-designed infographic. In fact, some studies suggest that Millennials are particularly attracted to content with great visuals. Animated gifs and colorful bar graphs have even found their way into heavy-duty financial reports, so why not give them a try in your business marketing efforts?

A few more tips:

  • Always keep your content relevant and current to attract the attention of your target audience.
  • Always keep all your social media and public accounts fresh. Don’t use old content or outdated pictures in any public forum.
  • Your reviews are a proxy for your online reputation, so pay careful attention to them.
  • Much online content is being consumed on mobile now, so focus specifically on the design and usability of your mobile apps.
  • Online marketing is essentially geared towards getting more traffic onto your site. The more people visit, the better your chances of increasing sales.

Want more insight on how digital marketing is evolving? See Shutterstock Report: The Face Of Marketing Is Changing — And It Doesn’t Include Vince Vaughn.


About Sunny Popali

Sunny Popali is SEO Director at Tempo Creative is a Phoenix inbound marketing company that has served over 700 clients since 2001. Tempos team specializes in digital and internet marketing services including web design, SEO, social media and strategy.

Recommended for you:

The Importance Of Leadership On Employee Engagement [INFOGRAPHIC]

Charmian Solter

Here at Switch & Shift we strive to illuminate effective leadership practices. We pride ourselves on creating cutting-edge solutions for employee engagement, communication, and creating company culture, to name a few.

Why are these topics so important? Well, according to The Importance of Employee Engagement infographic by NBRI, courtesy of Brandon Gaille, if leadership doesn’t step up and affect change and build trust and engagement, their employees will be busy doing anything but work while on the job! This infographic says it all.


For more on developing more engaged, loyal, and productive workers, see How Empowering Employees Creates a More Engaged Workforce.


Recommended for you: