Top 60 #Sales and #Marketing Twitter Influencers

Jen Cohen Crompton

To keep you “in-the-know” and following today’s sales and marketing trailblazers and headline makers, we’ve compiled a list of the Top Twitter Influencers for Sales and Marketing.

As we researched, we found 60 people (and couldn’t narrow it to 50) that can add value to your twitterstream, so check them out and add these accounts to your following.

Note: Sales and Marketing Twitter influencers were determined based on tweeted topics, influence as measured by Klout, number of followers, and number of tweets. Below are the “top” influencers at this time based on the combination of factors.

Top Sales Influencers on Twitter

@CFrancisVoice – Colleen Francis
Sell More. Work Less. Make More Money! – http://www.engageselling.com

@gitomer -Jeffery Gitomer
king of sales, dad, granddad, writer, friend. –  Charlotte and airplanes – http://amzn.to/OobEkE

@CraigElias – Craig Elias
Creator of Trigger Event Selling™, $1,000,000 prize winner in Billion Dollar Idea Competition, Dadpreneur – Calgary, AB, Canada – http://shiftselling.com/

@JosianeFeigon – CEO of TeleSmart, Bestselling author of Smart Selling on the Phone and Online Inside sales futurist, sales 2.0 trend and thought leader. San Francisco – http://www.tele-smart.com/

@JFAAssocs – Jonathan Farrington is the Senior Partmer at JFA, Chairman of the JF Corporation and CEO of Top Sales Associates, based in London & Paris. – London/Paris – http://www.jonathanfarrington.com/

@keithferrazzi – Keith Ferrazzi
Thought leader. Relationship Guru. Consultant. Author of “Never Eat Alone” and “Who’s Got Your Back.” – Los Angeles, CA – http://www.keithferrazzi.com/

@gerhard20 – Gerhard Gschwandtner
Founder & Publisher of Selling Power magazine and regular host of the Sales 2.0 Conference. Passion about advancing the Sales 2.0 conversation. – Fredericksburg, VA – http://sellingpower.com/

@TheSalesHunter – Mark Hunter
Sales motivation tips and proven sales training and techniques to help you increase sales, profitably. Omaha, NE – http://thesaleshunter.com/

@iannarino – S. Anthony Iannarino
Catalyst. Instigator. Agitator. – Westerville, Ohio – http://thesalesblog.com

@Sales_Source – Geoffrey James
Book on B2B Selling: http://tinyurl.com/7gvfg4n Sales_Source Column: http://tinyurl.com/cddu3av Newsletter Sign-up: http://tinyurl.com/8ym86nc

@GuyKawasaki – Guy Kawasaki
Author of Enchantment: The Art of Changing Hearts, Minds, and Actions. Former chief evangelist of Apple. Co-founder of Alltop. Silicon Valley, California – http://www.facebook.com/enchantment

@keenan – Jim Keenan
Sr. Partner, A Sales Guy Consulting Professional Ski Instructor (aka Ski Bum) Dad of 3 crazy, in a good way, girls. FINDER OF THE ELEPHANT IN TE ROOM – Boulder, CO – http://asalesguy.com/

@paul_mccord – Paul McCord
Trainer & author teaching sales teams, biz owners & professionals how to find & connect w/great prospects in ways prospects will respect, accept, & respond to. – Global – http://www.mccordandassociates.com/

@sellingtools – Nancy Nardin
We are a content & advisory firm specializing in sales productivity tools & advanced selling strategies. – Sacramento, CA – http://www.smartsellingtools.com/blog/

@jillkonrath – Jill Konrath
Fresh strategies for selling to crazy-busy people; author of SNAP Selling (#1Amazon sales) & Selling to Big Companies. Get free Prospecting Tool Kit at… – Minnesota, USA – http://www.jillkonrath.com/sales-resources/

@scoremoresales – Lori Richardson
Named one of the Top 25 Sales Influencers of 2012. Never confuse activity w/ accomplishment. Love seeing b2b sales reps hit quota! (& love coffee) Sales blogger. – Boston – http://scoremoresales.com/

@davidabrock – David A. Brock
Passionate about helping sales and business professionals achieve extraordinary goals. – Orange County, California – http://partnersinexcellenceblog.com/

@tannerismsontue – Jeff Tanner
Jess is Associate Dean, Baylor University’s School of Business. He actively consults, speaks globally, and writes on sales and costumer relationships. – http://tannerismsontues.blogspot.com/

@ZSAssociates – ZS Associates
ZS Associates is a global leader in sales and marketing consulting, outsourcing, technology and software. Follow us for the latest company news and updates. – Evanston, IL – http://www.zsassociates.com/

@bobapollo – Bob Apollo
Managing Partner at Inflexion-Point: Building scalable businesses by bridging the gap between B2B strategy and execution. Opinions are occasionally my own— Reading, UK – http://www.inflexion-point.com/blog

@fearlessselling – Kelley Robertson
Passionate about helping people improve the way they sell. – Toronto – http://fearless-selling.ca

@KeithRosen – Keith Rosen
Award Winning Author of the #1 Book on Coaching Used by the World’s Top Sales Organizations, Executive Sales Coach-Leadership Strategist, Explorer, Proud Father – New York – http://www.profitbuilders.com/

@mike_schultz – Mike Schultz
President, RAIN Group. Publisher, RainToday.com. Author, Rainmaking Conversations, Blogger RAIN Selling Blog. – Stow, MA – http://www.rainsalestraining.com/blog/

@annekeseley – Anneke Seley
Sales 2.0 author, Reality Works Group (formerly Phone Works) & OracleDirect founder, Inside and Social Sales Evangelist – San Francisco – http://www.sales20book.com/wp/

@davestei – Dave Stein
Sales training buyers and sales trainers depend on my advice. Pilot, biker, yogi, author, speaker. – Thanks for the follow – Dave Stein. – Martha’s Vineyard, MA – http://davesteinsblog.esresearch.com/

@KenThoreson – Ken Thoreson
Speaker, Consultant, Author, Sales Leadership – Knoxville, TN – http://www.acumenmgmt.com./

@mike_weinberg – Mike Weinberg
The New Sales Coach | Consultant | Speaker | Author of New Sales. | Simplified. | Fan of grace, family, European cars, NY Pizza & the NFL – St. Louis – http://newsalescoach.com/

@wendyweiss – Wendy Weiss
The Queen of Cold Callingat Weiss Communications LLC – USA – http://www.wendyweiss.com/#

@DanWaldo – Dan Waldschmidt
An ordinary dude with an outrageous vision… – 34.778861,-82.266527 – http://danwaldschmidt.com/

 

Top Marketing Influencers on Twitter

@JefferyHayzlett – Jeffery Hayzlett
Global Business Celebrity. BestSelling Author: Running the Gauntlet & The Mirror- Speaker, Thought Leader, Sometime Cowboy – Sioux Falls, SD – http://hayzlett.com/

@barryjudge – Barry Judge
Avid traveler and reader, sports enthusiast, enjoy new restaurants – Minneapolis

@sernovitz – Andy Sernovitz
The Word of Mouth Marketing Guy | Author of Word of Mouth Marketing: How Smart Companies  Get People Talking | CEO of SocialMedia.org and WordofMouth.org – Austin – http://www.damniwish.com/

@bhalligan – Brian Patrick Halligan
CEO @hubspot – Cambridge – http://www.hubspot.com/

@chrisbrogan – Chris Brogan
CEO & President, Human Business Works, a business design company. More?  http://hbway.com/bio  . contact: http://www.chrisbrogan.com/contact/ – Boston, MA – http://www.chrisbrogan.com/

@evansdave – Dave Evans
Social Media enthusiast and author of Social Media Marketing ‘An Hour a Day’ (2008) and “The Next Generation of Business Engagement’ (2010). – Austin, TX – http://www.socialdynamx.com/

@dmsscott – David Meerman Scott
Marketing Strategist, keynote speaker, and best selling author of 8 books including The New Rules of Marketing & PR and Newsjacking. – Boston, MA – http://www.webinknow.com/

@jackiehuba – Jackie Huba
Co-author: Monster Business, Creating Customer Evangelists, Citizen Marketers, and Church of the Customer blog. Pittsburgh Steelers Fan. – Austin, TX – http://jackiehuba.com/

@BrandAutopsy – John Moore
As a marketingologit, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing. – Austin Texas Badlands –  http://www.brandautopsy.com/

@jbernoff – Josh Bernoff
Coauthor of Groundswell, Forrester analyst – Massachusetts – http://forrester.typepad.com/groundswell/

@lauraries – Laura Ries
branding strategist, bestselling author, blogger, speaker, and media personality – Atlanta – http://www.ries.com/

@redslice – Maria Ross
Storyteller, brand strategis, speaker, author: Branding Basics for Small Business, Rebooting My Brain. YES: wine, humor, Jeopardy! NO: arrogance, the Wildcat – San Mateo, CA – http://red-slice.com/

@mitchjoel – Mitch Joel
President of Twist Image. Marketer. Speaker. Author. Media. Hacker. Blogger and Podcaster of Six Pixels of Separation. New book -CTRL ALT DEL – out soon. – Montreal, Quebec – http://www.twistimage.com/blog/

@MattTGrant – Matthew T. Grant
Writer, ironist, doctor of philosophy. Also, editor at Marketing Profs. Views expressed are the Zeitgeist’s. Background image source: http://tinyurl.com/c3yslg. Boston, MA – http://www.matthewtgrant.com/

@cspenn – Christopher Penn
Director of Inbound Marketing, ninja, PodCamp cofounder, Marketing over Coffee cohost, speaker, author, marketing professor. More: http://cspenn.com/w – Boston, MA – http://cspenn.com/w

@johnjwall – John Wall
I’m a business guy, photographer, husband, father, co-host of Marketing Over Coffee, and author of B2B Marketing Confessions. – Boston – http://www.RoninMarketeer.com

@mvolpe – Mike Volpe
CMO @hubspot– marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC, golf, Patriots, Red Sox – Boston, MA – http://www.mikevolpe.com/marketing-speaker/

@MarketingProfs – Ann Handley
Head of Content here at ‘Profs. People seem to like my writing: http://www.contentrulesbook.com http://www.annhandley.com – Boston, Massachusetts – http://www.marketingprofs.com

@BrennerMichael – Michael Brenner
Sr. Director of #Marketing and Content Strategy @sap. Blogging @b2bmktginsider. Co-founder of @b2community. Tech content @biz_innovations – West Chester, PA ·http://www.b2bmarketinginsider.com

@benkunz – Ben Kunz
VP, Strategic Planning at Mediassociates. Tech columnist at Bloomberg Businessweek. Predicted iPad. Jumps rope. Eats chocolate. – Connecticut – http://www.thoughtgadgets.com

@FrankAdman – Frank Adman
Ad man. San Francisco, 1963. Purveyor of Stimulating Propaganda. Join me for a Twittertini. #ShortyAward Winner: Best in Advertising. Cartoon: Earl Thollander – San Francisco – http://bit.ly/frankfilm

@KevinUrie – Kevin Urie
Advertising/Marketing Geek @springcreekgrp, Dad, Husband, and @smcseattle Founder (Photo via  @kk ) – Seattle, WA –  http://changeitmarketing.com

@patrickbyers – Responsible Marketer/ Patrick Byers
Founder, Outsource Marketing http://outsourcemarketing.com / Speak, write, strategize, name, simplify, social media, social good, CSR / ♥ my family / Volt fan – Issaquah (Seattle Area) –http://responsiblemarketing.com

@simonmainwaring – Simon Mainwaring
Author of NYT bestseller We First, founder of social branding firm We First, ex-Nike/Wieden ad creative, blogger, speaker, Dad, Australian. – Los Angeles –  http://www.WeFirstBranding.com

@juntajoe – Joe Pulizzi
Content Marketing Institute. Get Content Get Customers. Content Marketing World. Managing Content Marketing. Chief Content Officer mag. Orange – Cleveland, OH – http://contentmarketinginstitute.com

@PeterShankman – Peter Shankman
Me: Consulting, angel investing, speaking, @Vocus Small Biz Evangelist. HARO Founder. Ironman. Skydiver. Told I’m knowledgeable about marketing – New York, NY – http://shankman.com/so-you-found-me-on-twitter/

@bmorrissey – Brian Morrissey
Editor in Chief at Digiday, marathon runner, cheeseburger connoisseur – New York, NY – http://www.digiday.com

@jchernov – Joe Chernov
VP of Marketing at Kinvey. Content Marketer of the Year winner. Words are my own, for better or worse. More here: http://about.me/jchernov – Melrose, MA · http://www.jchernov.com

@jaybaer – Jay Baer
President of http://convinceandconvert.com a hype-free social and content accelerator firm. Keynote speaker. Co-author of The NOW Revolution. Tequila guy – Bloomington, Indiana · http://www.jaybaer.com

@ginidietrich – Gini Dietrich
CEO Arment Dietrich. Author @spinsucks. Co-author Marketing in the Round. Founder @spinsuckspro. Speaker. Avid cyclist. A foodie. Loves shoes & wine – Chicago, IL · http://spinsucks.com

@daveknox – Dave Knox
Chief Marketing Officer – Rockfish (@rockfish) & Brand Ventures, Author HardKnoxLife.com, Co-Founder of The Brandery (@brandery) Views are my own  – Cincinnati, OH – http://www.hardknoxlife.com


Comments

About Jen Cohen Crompton

Jen Cohen Crompton is a SAP Blogging Correspondent reporting on big data, cloud computing, enterprise mobility, analytics, sports and tech, and anything else innovation-related. When she's not blogging, she can be caught marketing, using social media and/or presenting at conferences around the world. Disclosure: Jen is being compensated by SAP to produce a series of articles on the innovation topics covered on this site. The opinions reflected here are her own.

Amazing Digital Marketing Trends And Tips To Expand Your Business In 2015

Sunny Popali

Amazing Digital Marketing Trends & Tips To Expand Your Business In 2015The fast-paced world of digital marketing is changing too quickly for most companies to adapt. But staying up to date with the latest industry trends is imperative for anyone involved with expanding a business.

Here are five trends that have shaped the industry this year and that will become more important as we move forward:

  1. Email marketing will need to become smarter

Whether you like it or not, email is the most ubiquitous tool online. Everyone has it, and utilizing it properly can push your marketing ahead of your rivals. Because business use of email is still very widespread, you need to get smarter about email marketing in order to fully realize your business’s marketing strategy. Luckily, there are a number of tools that can help you market more effectively, such as Mailchimp.

  1. Content marketing will become integrated and more valuable

Content is king, and it seems to be getting more important every day. Google and other search engines are focusing more on the content you create as the potential of the online world as marketing tool becomes apparent. Now there seems to be a push for current, relevant content that you can use for your services and promote your business.

Staying fresh with the content you provide is almost as important as ensuring high-quality content. Customers will pay more attention if your content is relevant and timely.

  1. Mobile assets and paid social media are more important than ever

It’s no secret that mobile is key to your marketing efforts. More mobile devices are sold and more people are reading content on mobile screens than ever before, so it is crucial to your overall strategy to have mobile marketing expertise on your team. London-based Abacus Marketing agrees that mobile marketing could overtake desktop website marketing in just a few years.

  1. Big Data for personalization plays a key role

Marketers are increasingly using Big Data to get their brand message out to the public in a more personalized format. One obvious example is Google Trend analysis, a highly useful tool that marketing experts use to obtain the latest on what is trending around the world. You can — and should — use it in your business marketing efforts. Big Data will also let you offer specific content to buyers who are more likely to look for certain items, for example, and offer personalized deals to specific groups of within your customer base. Other tools, which until recently were the stuff of science fiction, are also available that let you do things like use predictive analysis to score leads.

  1. Visual media matters

A picture really is worth a thousand words, as the saying goes, and nobody can deny the effectiveness of a well-designed infographic. In fact, some studies suggest that Millennials are particularly attracted to content with great visuals. Animated gifs and colorful bar graphs have even found their way into heavy-duty financial reports, so why not give them a try in your business marketing efforts?

A few more tips:

  • Always keep your content relevant and current to attract the attention of your target audience.
  • Always keep all your social media and public accounts fresh. Don’t use old content or outdated pictures in any public forum.
  • Your reviews are a proxy for your online reputation, so pay careful attention to them.
  • Much online content is being consumed on mobile now, so focus specifically on the design and usability of your mobile apps.
  • Online marketing is essentially geared towards getting more traffic onto your site. The more people visit, the better your chances of increasing sales.

Want more insight on how digital marketing is evolving? See Shutterstock Report: The Face Of Marketing Is Changing — And It Doesn’t Include Vince Vaughn.

Comments

About Sunny Popali

Sunny Popali is SEO Director at www.tempocreative.com. Tempo Creative is a Phoenix inbound marketing company that has served over 700 clients since 2001. Tempos team specializes in digital and internet marketing services including web design, SEO, social media and strategy.

Social Media Matters: 6 Content And Social Media Trend Predictions For 2016 [INFOGRAPHIC]

Julie Ellis

As 2015 winds down, it’s time to look forward to 2016 and explore the social media and content marketing trends that will impact marketing strategies over the next 15 months or so.

Some of the upcoming trends simply indicate an intensification of current trends, however others indicate that there are new things that will have a big impact in 2016.

Take a look at a few trends that should definitely factor in your planning for 2016.

1. SEO will focus more on social media platforms and less on search engines

Clearly Google is going nowhere. In fact, in 2016 Google’s word will still essentially be law when it comes to search engine optimization.

However, in 2016 there will be some changes in SEO. Many of these changes will be due to the fact that users are increasingly searching for products and services directly from websites such as Facebook, Pinterest, and YouTube.

There are two reasons for this shift in customer habits:

  • Customers are relying more and more on customer comments, feedback, and reviews before making purchasing decisions. This means that they are most likely to search directly on platforms where they can find that information.
  • Customers who are seeking information about products and services feel that video- and image-based content is more trustworthy.

2. The need to optimize for mobile and touchscreens will intensify

Consumers are using their mobile devices and tablets for the following tasks at a sharply increasing rate:

  • Sending and receiving emails and messages
  • Making purchases
  • Researching products and services
  • Watching videos
  • Reading or writing reviews and comments
  • Obtaining driving directions and using navigation apps
  • Visiting news and entertainment websites
  • Using social media

Most marketers would be hard-pressed to look at this list and see any case for continuing to avoid mobile and touchscreen optimization. Yet, for some reason many companies still see mobile optimization as something that is nice to do, but not urgent.

This lack of a sense of urgency seemingly ignores the fact that more than 80% of the highest growing group of consumers indicate that it is highly important that retailers provide mobile apps that work well. According to the same study, nearly 90% of Millennials believe that there are a large number of websites that have not done a very good job of optimizing for mobile.

3. Content marketing will move to edgier social media platforms

Platforms such as Instagram and Snapchat weren’t considered to be valid targets for mainstream content marketing efforts until now.

This is because they were considered to be too unproven and too “on the fringe” to warrant the time and marketing budget investments, when platforms such as Facebook and YouTube were so popular and had proven track records when it came to content marketing opportunity and success.

However, now that Instagram is enjoying such tremendous growth, and is opening up advertising opportunities to businesses beyond its brand partners, it (along with other platforms) will be seen as more and more viable in 2016.

4. Facebook will remain a strong player, but the demographic of the average user will age

In 2016, Facebook will likely remain the flagship social media website when it comes to sharing and promoting content, engaging with customers, and increasing Internet recognition.

However, it will become less and less possible to ignore the fact that younger consumers are moving away from the platform as their primary source of online social interaction and content consumption. Some companies may be able to maintain status quo for 2016 without feeling any negative impacts.

However, others may need to rethink their content marketing strategies for 2016 to take these shifts into account. Depending on their branding and the products or services that they offer, some companies may be able to profit from these changes by customizing the content that they promote on Facebook for an older demographic.

5. Content production must reflect quality and variety

  • Both B2B and B2C buyers value video based content over text based content.
  • While some curated content is a good thing, consumers believe that custom content is an indication that a company wishes to create a relationship with them.
  • The great majority of these same consumers report that customized content is useful for them.
  • B2B customers prefer learning about products and services through content as opposed to paid advertising.
  • Consumers believe that videos are more trustworthy forms of content than text.

Here is a great infographic depicting the importance of video in content marketing efforts:
Small Business Video infographic

A final, very important thing to note when considering content trends for 2016 is the decreasing value of the keyword as a way of optimizing content. In fact, in an effort to crack down on keyword stuffing, Google’s optimization rules have been updated to to kick offending sites out of prime SERP positions.

6. Oculus Rift will create significant changes in customer engagement

Oculus Rift is not likely to offer much to marketers in 2016. After all, it isn’t expected to ship to consumers until the first quarter. However, what Oculus Rift will do is influence the decisions that marketers make when it comes to creating customer interaction.

For example, companies that have not yet embraced storytelling may want to make 2016 the year that they do just that, because later in 2016 Oculus Rift may be the platform that their competitors will be using to tell stories while giving consumers a 360-degree vantage point.

For a deeper dive on engaging with customers through storytelling, see Brand Storytelling: Where Humanity Takes Center Stage.

Comments

About Julie Ellis

Julie Ellis – marketer and professional blogger, writes about social media, education, self-improvement, marketing and psychology. To contact Julie follow her on Twitter or LinkedIn.

Diving Deep Into Digital Experiences

Kai Goerlich

 

Google Cardboard VR goggles cost US$8
By 2019, immersive solutions
will be adopted in 20% of enterprise businesses
By 2025, the market for immersive hardware and software technology could be $182 billion
In 2017, Lowe’s launched
Holoroom How To VR DIY clinics

From Dipping a Toe to Fully Immersed

The first wave of virtual reality (VR) and augmented reality (AR) is here,

using smartphones, glasses, and goggles to place us in the middle of 360-degree digital environments or overlay digital artifacts on the physical world. Prototypes, pilot projects, and first movers have already emerged:

  • Guiding warehouse pickers, cargo loaders, and truck drivers with AR
  • Overlaying constantly updated blueprints, measurements, and other construction data on building sites in real time with AR
  • Building 3D machine prototypes in VR for virtual testing and maintenance planning
  • Exhibiting new appliances and fixtures in a VR mockup of the customer’s home
  • Teaching medicine with AR tools that overlay diagnostics and instructions on patients’ bodies

A Vast Sea of Possibilities

Immersive technologies leapt forward in spring 2017 with the introduction of three new products:

  • Nvidia’s Project Holodeck, which generates shared photorealistic VR environments
  • A cloud-based platform for industrial AR from Lenovo New Vision AR and Wikitude
  • A workspace and headset from Meta that lets users use their hands to interact with AR artifacts

The Truly Digital Workplace

New immersive experiences won’t simply be new tools for existing tasks. They promise to create entirely new ways of working.

VR avatars that look and sound like their owners will soon be able to meet in realistic virtual meeting spaces without requiring users to leave their desks or even their homes. With enough computing power and a smart-enough AI, we could soon let VR avatars act as our proxies while we’re doing other things—and (theoretically) do it well enough that no one can tell the difference.

We’ll need a way to signal when an avatar is being human driven in real time, when it’s on autopilot, and when it’s owned by a bot.


What Is Immersion?

A completely immersive experience that’s indistinguishable from real life is impossible given the current constraints on power, throughput, and battery life.

To make current digital experiences more convincing, we’ll need interactive sensors in objects and materials, more powerful infrastructure to create realistic images, and smarter interfaces to interpret and interact with data.

When everything around us is intelligent and interactive, every environment could have an AR overlay or VR presence, with use cases ranging from gaming to firefighting.

We could see a backlash touting the superiority of the unmediated physical world—but multisensory immersive experiences that we can navigate in 360-degree space will change what we consider “real.”


Download the executive brief Diving Deep Into Digital Experiences.


Read the full article Swimming in the Immersive Digital Experience.

Comments

Kai Goerlich

About Kai Goerlich

Kai Goerlich is the Chief Futurist at SAP Innovation Center network His specialties include Competitive Intelligence, Market Intelligence, Corporate Foresight, Trends, Futuring and ideation. Share your thoughts with Kai on Twitter @KaiGoe.heif Futu

Tags:

Improve User Experience With Internet Of Things, Blockchain, And Platforms

Akash Kumar

User experience (UX) has finally come into its own as a key factor shaping how companies do business. Companies are investing a huge amount of money on streamlining business processes, improving customer service processes, and providing personalized engagement and quick resolution to customer problems. UX plays a critical role in customer acquisition, satisfaction, and retention.

While customers always look for an end-to-end UX, sometimes this is not possible, for example if the product or service is not solely delivered by one organization. Even if it is delivered by a single organization, system complexity, complex business processes, or gaps between systems can make end-to-end UX impossible.

Technology has always been a potent agent of business change, however it has advanced at such a rapid pace in the last few years that it’s changed prevailing business models and even the technology industry itself. For example, Airbnb’s founders found that platform technology made it possible to craft an entirely new business model that challenged the traditional economics of the hotel business.

Recent technology trends such as blockchain, the Internet of Things (IoT), and platforms can play major roles in automation, UX, decentralized help, transaction processing, and support coordination among multiple organizations and interacting devices.

Blockchain is already driving transformation across the finance and the insurance industry, and it is being further extended to address business needs in multiparty transactions, such as:

  • Increasing transparency and trust
  • Reducing fraud
  • Reducing cost and increasing efficiency
  • Facilitating secure, decentralized transaction via IoT technologies
  • Automating actions when predefined conditions are met

The IoT is a vast network of Internet-connected, data-sharing devices. The shared data is used to make smarter decisions. For example, connected devices can communicate directly with distributed ledgers. Data from those devices could then be used by smart contracts to update and validate the shared data and subsequently deliver it to all interested participants in the business network. This reduces the need for human monitoring and actions, and promotes trust in the data generated by the devices.

A real-world example

Let’s take a simple example from the automotive industry. Say a car has a manufacturing defect that ultimately results in a part being replaced. The typical communication chain could follow this pattern:

  • The car owner brings the car to the dealer to diagnose a problem
  • Car dealer inspects the car and notifies the manufacturer about the faulty part
  • Manufacturer works with the part supplier to determine where the fault lies
  • Part supplier and manufacturer agree that the part is faulty, then notify the dealer
  • Car dealer notifies the customer
  • Car owner brings the car back to the car dealer for part replacement

In this scenario, communication among the customer, car dealer, manufacturer, and part supplier is impeded by incomplete information, so full and accurate responses along the chain are impossible. Second, all communication must go through email, telephone, or postal mail, and the customer has to visit the car dealership multiple times to have the part replaced, possibly being unable to use the vehicle until the car is repaired. This is a very shabby customer experience.

Now let’s look at the customer experience when blockchain, IoT, and platform technology are combined. In the same scenario, the communication chain will be as follows:

  • The IoT sensor automatically notifies the manufacturer, car dealer, and car owner about the defect
  • Car dealer contacts the car owner and sets a service appointment for an inspection
  • Car owner brings car to the dealer for inspection, which confirms the faulty part
  • Information about the faulty part is put on blockchain, which notifies all the parties – manufacturer, insurer, part supplier, car dealer, and owner
  • Manufacturer, dealer, and part supplier collaborate to analyze the car’s IoT sensors and dealer inspection report to identify where the fault lies
  • Manufacturer agrees on blockchain about the part replacement, which automatically notifies all parties
  • Car dealer replaces the part and delivers the car back to the owner

Impressively, all of this happens on the same day, during the original service appointment, and the customer is continually kept informed as the vehicle proceeds through the diagnosis and repair process. This is the UX expected by the customer.

As you can see, there is a tremendous potential for developing applications that use blockchain in IoT solutions. This combination can not only solve many of the key problems in today’s UX, but also enhance it by automating many customer service processes along the way.

Learn more about How Sensors Will Redefine Business and Our World.

Comments

Akash Kumar

About Akash Kumar

Akash Kumar is a solution architect at HCL. He has extensive experience providing niche technology such as SAP S/4HANA, SAP Cloud Platform, and SAP IoT and blockchain solutions. Akash is the author of multiple books on SAP HANA published by SAP Press and SAP Insider. He is certified on SAP HANA, SAP S/4HANA, and SAP Cloud Platform. In addition, he is an active speaker at numerous conferences and has organized multiple BarCamps in Delhi, India.