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Consumer Attribute Modeling: Key To Sales Transformation Success

16-Jan-2017 | Rahul Goswami Goswami | Sales & Marketing

Here's how customer attribute modeling can help your business refine its sales and marketing strategies for maximum return of investment.

Engage At Scale: Leveraging Customer Micro-Moments

13-Jan-2017 | Hessie Jones

Consumer intent may not be readily apparent. But for a business, consumer life events in and of themselves present their own opportunities.

customer experience, gaming, customer engagement

Level-Up Your Customer Experience: Lessons From The Gaming Industry

13-Jan-2017 | Mark de Bruijn

Customer experience isn't a game, but businesses can learn a lot about how to engage and sustain customer relationships from the gaming industry.

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