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5 Ways The Internet Of Things Is Changing The Game For Education And Learning

Geetika Shukla

There’s been so much buzz about the Internet of Things (IoT) lately – maybe not as much as for the U.S. presidential campaigns, but it’s pretty close. For today’s youngsters, the day will come when a computer is no longer seen as a separate object or device. With technology very much entwined in the basic fabric of everyday living, our children might feel offended if their obedient room lamp doesn’t immediately acknowledge their presence by switching itself on.

Over time, the IoT will be a mindset, rather than a steady stream of technology. Even though every other device in our home, workplace, or surrounding environment will be intelligent enough to connect and talk to each other, people will inevitably focus on the transformational possibilities for our world.

The realm of education is no exception to the IoT’s influence. Until now, educational technology has pivoted more or less around virtual conferencing and classrooms, online tutorials, and similar offerings. However, this is only the beginning. Here are five ways the IoT can transform education.

1. Connect academies all over the map

Some of the latest IoT artillery in this field includes digital highlighters, smart boards, and even smarter boards. This means your printed text could be digitally transferred to your smartphone or any other app at an incredible speed through tools like C-Pen and Scanmarker. Interactive boards can receive, acknowledge, and reciprocate information, simplifying and accelerating the overall learning experience.

Just imagine a scenario where students sitting in a classroom or at their desk at home can interact with their classmates, mentors, and educators scattered across the world. Now, let’s suppose the lesson of the day is focused on sea life. To give students a really exciting – and highly educational – experience, the teacher decides to access live information generated through sensors and live feeds monitoring a particular body of water.

2. Conserve and sustain to survive and flourish

With the aid of the IoT, a variety of options are possible in terms of environmental and energy conservation, ecosystem regulation, traffic, and transport, to name a few, that can help schools build up their budgets and offer better learning opportunities. For example, a school district in Pennsylvania saved a fortune on energy by using the IoT to support its energy monitoring and control program and reinvested the savings into its education programs. After all, living a green lifestyle is the way to go for all of us – we might as well put it to work so we can invest in more critical areas.

3. Win over students (and parents) with a safe and secure learning environment

The safety and security of students are paramount – whether you are a parent, educational authority, security official, or concerned citizen. With empowered sensors, RFIDs, cameras, and connected devices, monitoring and surveillance of entire buildings is possible. Instant notifications, alerts, and configured actions would be a significant addition to the security and safety of schools and other educational institutions.

4. Grant parity for all

The connected world of everything has a lot to offer students who need modified learning plans and exceptions. There are already a number of devices, tools, and apps that create appropriate learning experiences while bringing them on par with the rest of the class. One such example is the Lechal shoe project, which enables the visually challenged to better navigate the world through technology.

5. Turn learners into creators

The IoT indeed promotes and paves the way for creativity – and for children, there’s nothing better than learning the nuances and applications of hyperconnectivity firsthand. After all the predictions regarding the enormous number of connected communication and decision-making devices in the years to come, this is an excellent opportunity for schoolchildren to understand, build, and control such systems themselves.

The future trajectory of IoT-enabled education: Bumpy or smooth?

The IoT has the potential to strip away common barriers in education such as economic status, geography, language, and physical location. But once the initial glitz of being “super and hyperconnected” fizzles out, there are more important questions that need to be answered.

Converging education with technology is not just about bringing learning resources or making learning simpler and faster – it’s about quality, impact, and community acceptance too. Even with all the fancy resources and technology at our children’s fingertips, it is still a long and tough road ahead for the IoT to reform education in a path-breaking and everlasting way. Nevertheless, the seeds are sown well and the harvest appears to be promising.

Learning doesn’t stop when you graduate; if you want to be successful, it’s a lifelong endeavor. Learn How to Create a Culture of Continuous Learning.

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Geetika Shukla

About Geetika Shukla

My association with SAP is eight wonderful years. I have a disposition for the latest technological trends and a fascination for all the digital buzz apart from the world of process orchestration, cloud, and platforms.

$18.5 Billion On Back To School Tech

Danielle Beurteaux

It’s been a long time since shopping for supplies for the new school year meant grabbing a bunch of spiral notebooks and a new pencil case. If your August budget is a bit tight this year, blame technology. Because this year, parents will be spending more than ever for their kids’ back-to-school items.

According to a new report from American Express, the average back-to-school bill this year will hit $1,642. Compare that to 2015, when the average spend was $1,239. That amount includes everything from shoes to violins, but a driver in the increased bill is technology. Fifty-nine percent of parents plan to buy new technology for the coming school year, compared to 46% last year. Almost all parents (92%) say that tech is now an integral part of their kids’ education. Last year, that number was 82%. Parents are buying laptops, tablets, and cellphones, in that order; almost three-quarters of those cellphones will be smartphones, which are increasingly perceived as a necessary part of the educational experience.

The Consumer Technology Association (CTA) reports that 59% of American’s back-to-school shopping includes tech purchases, a 12% increase from last year. The organization is projecting that a whopping $18.5 billion will be spent on tech in 2016’s school shopping season. The top purchases on the CTA’s ranked list are smaller purchases and accessories; laptops are number 6 on the list and tablets way down at number 9.

While American Express reports that some parents say they’ll be cutting back on other expenses so they can buy all these new devices and accessories, another report found that they’re feeling more confident about their personal finances. That’s a driver of the likely increase in spending. The report also says that most shoppers will start their back-to-school buying by researching products online, but will head to a brick-and-mortar store to actually make the purchase.

According to the National Retail Federation, another reason for the increase is because we’ve entered a “stock up” period. The organization defines two spending periods: “stock up” is when parents are buying new; “make do” are the periods in-between when the technology is still working and their kids’ clothes still fit. But the NRF also says that growing confidence in the economy is also a factor. But many shoppers are still looking for bargains, and also starting the shopping process earlier than usual this year.

The NRF figures put the average technology spend this year at almost double the amount that will be spent on traditional stationery.

Perhaps unsurprisingly, college students (and/or their parents) will be spending the most, to the tune of $48.5 billion. Compare that to 2009, when that number was $30.1 billion. Of that, $11.54 billion will be spent on electronics.

Compared to the historical high of $30.3 billion in 2012 for back-to-school and $53.5 billion for back-to-college, this year won’t be a record-breaker. But the trend is upward, and it looks as if this year’s school shopping period will make many retailers very happy.

Engage customers by to responding to – and creating – moments that matter to customers, anytime and anywhere. Learn more in Live Business: Live Customer Experiences for the Digital Economy.

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After The Hype Roller Coaster Stops: A Business Case For The Cloud And Cloud Solution Maturity

Fred Isbell

In general, the hype around any technology or solution is very similar to a roller coaster ride. Something triggers a new technology, and the hype rises over time to unrealistic proportions. Sooner or later, reality – and, at times, a bit of delusion – sets in about the actual reality and value. Then the technology matures, we set run-rate expectations, and the status quo emerges. At that point, reality meets expectations – reaching an equilibrium.Hype-1

The rise and adoption of cloud computing is a classic example. To dive deeper into this hype cycle, I hosted and moderated the SAP Digital Business Services thought-leadership Webcast “Making a Business Case for the Cloud: Issues, Considerations, and Best Practices” featuring panel of subject experts including:

  • Stuart Williams, vice president of Research, Technology Business Research (TBR)
  • Lisa McCann, North America COO of Services, SAP
  • Eamon Kearns, senior director of Emerging Solutions, Massachusetts Institute of Technology (MIT)

Throughout this hour-long event, our guests provided insights into things that many of us have not seen or understood before. Here are a few of those key insights.

TBR: Cloud maturity and migration are real

According to Stuart Williams, going digital involves the use of technology to transition business processes to new business models. “At TBR, we sees broad adoption of public cloud services, but the integration across hybrid cloud environments is lagging – becoming a pain point with room for improvement,” he observed.

The TBR model comprises three basic sets of buyers:

  • Outcome-based: These buyers purchase outcomes – not technology – and depend on a solution provider for key
  • Co-innovators: They build solutions based upon platforms and rely on a solution provider to co-innovate, even though they do not own the basic
  • Owners and controllers: Buyers own and control solutions, building solutions by innovating technology and sources from their investment in technology and solutions.

Ultimately, as Williams cited, cloud solutions are the glue when transforming business processes with specific road maps for each buyer category.

SAP: Achieve the first-mover advantage now

The most important step is to start now. Become your early adopter or early mover and reap the corresponding advantages such as market share, profitability, and sustainable competitive advantage. To help businesses make that jump, Lisa McCann outlined a four-phase approach for using a digital business framework while explaining the importance of the digital core and some very pragmatic approaches, including a cloud discovery workshop and specific value assurance services.  Lisa’s comments reminded me of a classic sports quote:

“There are three types of players: Those who make it happen, those who watch it happen and those who wonder what happens.”
– Tommy Lasorda

Lisa urged, “This is real, and it’s happening now. Don’t go about this without consistency. Make sure you do it right the first time. The use of business scenario recommendations is a great low-barrier gateway and a quick approach to translating the current use of SAP technology into unique digital business scenarios.”

Learn more by visiting SAP Digital Business Services.

MIT: Move to the cloud and stop building more data centers

I’ve been fortunate to hear the MIT success story a couple of times, including at the SAPPHIRE NOW/ASUG earlier this year. Like a great movie, the story never gets old, and I learn something new each time. By deciding to stop building additional data centers on its high-priced real estate, MIT has shifted its focus to existing resources for core academic computing – showcasing the business value of cloud.

Eamon Kearns discussed how leveraging SAP HANA Enterprise Cloud (HEC) is shifting the consumption of the university’s landscape of SAP solutions from on-premise data centers to those that are secure, remote with full advantages such as security and disaster recovery. He spoke about applying the staffing and technical expertise in a cloud-based model to assign MIT-specific resources to relevant academic computing – and never missing a beat in the process! As SAP S/4HANA is the digital core, this is a classic “reduced barrier to entry” adoption model with a high level of security and a built-in support system.

What is your business case for the cloud?

I encourage everyone to view the on-demand replay of “Making a Business Case for the Cloud: Issues, Considerations, and Best Practices” and to visit SAP Digital Business Services for more information on the expertise and resources available to help you along your cloud journey and migration.

Join Fred online: TwitterFacebookLinkedInsap.comSAP Services Hub

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Fred Isbell

About Fred Isbell

Fred Isbell is the Senior Director of SAP Digital Business Services Marketing at SAP. He is an experienced, results- and goal-oriented senior marketing executive with broad and extensive experience & expertise in high technology and marketing. He has a BA from Yale and an MBA from the Duke Fuqua School of Business.

Customer Experience: OmniChannel. OmniNow. OmniWow.

Jamie Anderson, Volker Hildebrand, Lori Mitchell-Keller, and Stephanie Overby

The lines between the digital and physical customer experience today are largely artificial. Customers shop in retail stores with their devices at the ready. They expect online-like personalization and recommendations in the aisles. They’re looking for instant gratification and better sensory experiences from digital channels. It’s an omnichannel world and companies must figure out how to live in it: delivering a superior customer experience regardless of the entry point.

Luxury fashion brand Rebecca Minkoff, for example, opened its first three retail stores with the intent of taking customers’ best online experiences and bringing them to life. “In the past, you had this brick-and-mortar experience, and you had the online experience,” says company president Uri Minkoff. “There were such great advantages and efficiencies that emerged with shopping online. You could get recommendations, see how something should be styled, create wish lists, access user-generated content. In the store, it was still just you and the product, and maybe a sales associate. But [unlike online] you had all five of your senses.”

Rebecca Minkoff’s new stores still stimulate those senses while incorporating some of the intelligence that online channels typically bring to bear. Each store features a large interactive screen at the entrance, where customers can browse products or order a beverage. Shoppers can interact with salespeople or they can make purchases on a mobile app without ever talking to a soul. Inside a fitting room, RFID-tagged merchandise is displayed on an interactive mirror, where customers can request new sizes or the designer’s recommended coordinates (a real-life recommendation engine).

The company has found that 30% of women ask for additional items based on the recommendations. It has also sold three times more of its new ready-to-wear line than it anticipated. “We were an accessories-dominant brand,” says Minkoff. “But we’ve been able to build this direct relationship with our customers, helping them with outfit completers and also getting a better sense of what they want based on what’s actually happening in our fitting rooms.”

Each piece of technology adds to the experience while capturing the details. Rebecca Minkoff’s integrated systems can remember a customer’s previous visits and preferred colors and sizes, and can enable associates to set up a fitting room with appropriate garments. On the back end, the company gets the kind of visibility into in-store conversions once possible only in digital transactions. “The technology gives us the ability to create the kind of experience each customer wants. She can shop anonymously or be treated like a VIP,” says Minkoff.

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Build Around a Big Idea

Rebecca Minkoff’s approach is a bellwether. It’s not enough simply to provide continuity or consistency from one channel to another. Customers don’t think in terms of channels, and neither should companies. Rather, it’s about defining the overarching experience you want to deliver to customers and then building the appropriate offline and online elements to achieve that intended outcome.

As more goods and even services are commoditized, companies must compete on the experiences they create (see The ROI of Customer Experience). That means coming up with a big idea that drives the design of the customer experience. “Every great experience needs to have a theme,” says Joe Pine, consultant and coauthor of The Experience Economy and Infinite Possibility: Creating Customer Value on the Digital Frontier. “That’s the organizing principle of the experience. It’s how you decide what’s in and what’s out.”

For example, Rebecca Minkoff serves as an image consultant to its Millennial customers, who expect personalization, recognition, and tech innovation, using a mix of online and offline techniques. To stand apart, companies must come up with their own unifying idea and then integrate data and systems, rework organizational models, and rethink key strategic metrics and employee incentives in order to integrate the physical and digital worlds around that idea.

Here are some examples of companies that have created a theme-driven experience using online and offline elements.

Nespresso: Imparting a Sense of Luxury

At the most basic level, Nespresso is a manufacturer of coffee and coffee machines. But the company has successfully turned what it sells and how it sells it into a very specific type of experience. Nespresso strives to impart a feeling of quality, exclusivity, even luxury in a host of ways.

sap_Q316_digital_double_feature3_images2The company has created the Nespresso Club, which maintains direct relationships with thousands of customers. Its customer service centers are staffed by 1,000 highly trained coffee experts who don’t just push products but offer advice and guidance as a sommelier might do with wine. Its 450 retail stores (up from just one Parisian in 2000) are called boutiques; the largely inventory-free showrooms are built around tasting and learning.

Online, the focus is on efficiency and service. Customers who prefer digital interactions can order through the web site or mobile app, which offers the option of courier delivery within a two-hour window. The company also recently introduced a Bluetooth-enabled coffee machine, which when paired with a smartphone app, can track a customer’s usage, simplify machine maintenance, and as Wired pointed out, enable remote brewing.

Success didn’t happen overnight, but today Nespresso is one of Nestlé’s fastest growing and most profitable brands, according to Bloomberg.

QVC: Using Online to Complement the Experience

The theme that has driven television-shopping giant QVC’s customer experience for decades has been “inspiration and entertainment.” Traditionally that was delivered through the joy of spontaneous discovery while watching the channel.

Matching that experience online has been difficult, however. At a digital retail conference in 2015, QVC’s CEO explained that in the past the company had failed to deliver the same rich interactions online that it had developed with its TV audiences, according to Total Retail. So the company decided to rethink its use of digital tools to focus on complementing the experience it delivers through TV screens, according to RetailWire.

For example, after enticing TV viewers with products, QVC introduces the next step in the buying journey—“impulse to buy”—in which viewers are spurred on with televised countdown clocks or limited merchandise availability. Online, the company has been experimenting with second-screen content (for instance, recipes that compliment a cooking product being sold on TV) to further propel purchases. The QVC app features the same item that is on-air along with a prompt that reveals all the items featured on TV in recent hours. On Apple devices equipped with Touch ID, customers can check out in less than 10 seconds with the fingerprint-enabled “speed buy” button. The third phase—“purchase and receive”—is complemented by a simple and reliable online browsing and purchasing platform. The last stage—“own and enjoy”—is accompanied by follow-on e-mail communication with tips on how to use products.

Last year, the company reported that 44% of total QVC sales came from online channels (up from 40% in 2014), and nearly half of those were completed on a mobile device. In fact, QVC is currently the tenth largest mobile commerce retailer in the United States, according to Internet Retailer.

Domino’s: Focusing on Speed and Convenience

sap_Q316_digital_double_feature3_images3Domino’s Pizza built a fast-food empire not necessarily on the quality of its pies but instead on the experience of getting hot food delivered quickly. What started out as a promise to deliver a pizza within 30 minutes to customers who phoned in their order is now a themed experience of efficient food delivery that can be fulfilled a number of ways. Domino’s AnyWare project enables customers to order pizzas from their TV, their Twitter account, their smartwatch, or their connected car, for starters. The Domino’s app features zero-click ordering functionality: Domino’s will start fulfilling the usual order for customers who opt in 10 seconds after opening the app.

Domino’s Australian stores are piloting GPS tracking whereby employees begin working on an order only when the customer enters the “cook zone”—a dynamically updated area around a given store that results in the customer arriving to a just-prepared order. The tool builds upon previously developed GPS-based technology for tracking delivery drivers, according to ZDNet. And the company that came up with the corrugated pizza box and the Heatwave Bag to keep pies warm is now building the DXP—a delivery car with a built-in warming oven. All in the name of the fast- and hot-food delivery experience.

Mohawk Industries: Using Social to Streamline Customer Interactions

Mohawk Industries grew to become a US$8 billion flooring manufacturer by relying on customers to visit its dealers’ retail locations to see, touch, and feel the carpet, hardwood, laminate, or tile they planned to purchase.

sap_Q316_digital_double_feature3_images4Today, instead of waiting for customers to find Mohawk, it has redesigned its experience to find them. It has adopted new technology and reworked its sales processes to reflect that new focus. The company’s 1,200 sales representatives have access to a 360-degree view of each customer, complete with analytics and sales tools on their tablets, enabling them to capture and follow through on leads generated through social media engagement.

By analyzing online discussions in real time, representatives can jump into the conversation and help customers find the product they may be searching for and direct the consumer to a retailer to finish the sale. In one episode, a woman was posting about her interest in a particular leopard rug on Twitter. Mohawk’s team surfaced the tweet, passed it on to a channel partner who contacted the woman and closed the sale within two minutes. Today, the company boasts an 80% close rate on sales started and guided in social media and has made $8 million on 14,000 such social leads. Mohawk Industries expects an increase of $25 million in sales year-over-year, thanks to its new customer-centric approach.

Customer Experience Design: Where to Begin

Developing a unique, valuable, and relevant customer experience that combines the best of offline and online capabilities is a huge undertaking. All corporate functions, including marketing, customer service, sales, operations, finance, and HR as well as product or business lines—all of which typically have competing metrics and agendas—must buy into the experience and collaborate to make it happen. And the ideal mix of digital and physical components will vary by company. But there are some best practices to get companies started on their own journeys.

Start at the Top

Without leadership buy-in, changes will not happen. “Customer experience is not a feature, it’s not a shiny button. It’s a concept that sometimes is tough to grasp. But we believe that if done right, it will keep customers loyal. And so we put a lot of effort into it,” says Kevin Scanlon, director of total customer experience at tech company EMC. “That’s why having that top-down support is paramount. If you don’t have it, you’re spinning your wheels. It’s going to give you the resources, the focus, and the attention that you need to design that consistent experience.”

To demonstrate its commitment, every VP and above at EMC has a customer experience metric as part of their quarterly goal.

Begin with the End in Mind

Companies can take a page from the design-thinking approach to product development, starting with the experience they want customers to have with their company and then putting in place the people, processes, and systems to make that happen across various touchpoints. Uber didn’t start by buying 1,000 cars. It started with a completely new customer experience it wanted to deliver—straddling the digital and physical—and then built the organization around that. Uber ultimately leveraged people, process, and technology to bring that to life, but it started with a unique customer journey.

Design for the Customer, Not the Company

sap_Q316_digital_double_feature3_images5To date, most corporate processes have been designed for internal efficiency or cost savings with little consideration for the impact on the customer. Companies that want to design for consistent experiences have to reexamine those business processes from the customer perspective. In order to deliver a standout and consistent experience, enterprises must bring together an assortment of data from a variety of systems—including POS transactions, mobile purchases, call center activity, notes from sales calls, and social media.

The average retailer has customer data in more than a dozen different systems. But it’s not just the front-end customer-facing systems that need orchestrating; back office systems and processes, from your supply chain to fulfillment to customer service, must be designed to deliver the intended experience. For example, Nespresso has to orchestrate a number of back-end and front-end systems to offer customers premium courier delivery within two-hour windows.

Put Someone in Charge

Companies that are truly invested in creating integrated, standout customer experiences often create a centralized function that can bring together the people, processes, and technology to bring them to life. Sometimes there is a chief customer officer or head of customer experience. But unless these people are really empowered, they’re toothless.

EMC’s Scanlon is empowered. He heads up a function that has been transformed from focusing on product quality into a centralized customer experience center of excellence staffed with 60 full-time professionals. The center has translated into “more focus, more energy, more insight to our customers,” says Scanlon. “And we can deliver that insight to our internal stakeholders, which trickles down to our account teams and lets them have more meaningful conversations that benefit our customers—and benefit the company over time.”

Centralize Customer Data

Even if there is no central customer experience function, there needs to be a central data repository and analytics system: a digital foundation that everyone can use to improve their piece of that experience. EMC’s customer experience group has a data governance function that maintains a single source of customer truth. “They’re able to pull all relevant data sources into one location and get past the typical customer data challenges,” says Scanlon.

Invest in People

Companies that care about the customer experience invest in the people who deliver it. Human beings are the clearest signposts on the customer journey. Companies must hire the best, train for desired outcomes, and reward based on experience metrics: for being brand ambassadors and for going above and beyond on behalf of the customer.

sap_Q316_digital_double_feature3_images6Rethink Metrics and Incentives

One major bank was having trouble driving adoption of its online banking tools. The customers that used the tools loved them, but the tools weren’t getting traction. The problem? The branch managers had no interest in promoting digital banking. They wanted to drive as much traffic as possible to their physical branches because this was one of their key performance metrics.

The solution was to change the compensation approach in order to reward employees for the entire customer experience, including online banking adoption. Branch managers were measured on online and offline customer behavior in their regions. That became a single and critical KPI, and it boosted the desired behaviors and improved overall customer satisfaction.

Create a Single View of the Company

For years, companies have talked about the importance of understanding the customer. And that remains true, particularly when it comes to delivering a valuable customer experience online and off. But successful customer experience design is just as much about giving customers a clear understanding of the company through coordinated experiences that deliver on the brand’s theme and bring it to life in various ways in bricks and mortar, through devices, in online interactions, and everywhere in between. D!

Read more thought provoking articles in the latest issue of the Digitalist Magazine, Executive Quarterly.

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Is The Internet Of Things And Wearable Technology The New Black?

Fred Isbell

The Internet of Things (IoT) is a classic hype cycle phenomenon. Besides forecasts of high growth, it is capturing a large share of interest and overall mindshare.

One thing is clear: The elements of the IoT are here to stay. Once we get past the definition of IoT, which is commonly referred as sensor-based devices and machine-to-machine communications, businesses can open themselves to enormous potential.

When trying to understand new things, I prefer to embrace them as a part of my daily life. When tablets first emerged, I didn’t go anywhere without my trusted iPad. In fact, I sometimes leave my laptop home knowing that I can do most of what I need on this device. And based on that experience, I took my own advice when it came to wearable technology recently – and the results were eye-opening.  I’m now onto my second-generation wearable device, showcasing just how quickly this is all changing.wearable-1

But first let’s jump into the time-travel machine back to February 2015. I was attending the MIT/Sloan School Sports and Analytics conference in Boston, and it seemed that everyone was mentioning wearable technology. The buzz was verified weeks later when I attended the IDC Directions Annual conference, where wearables made the short list of technology ubiquity. A year later, I returned to the MIT/Sloan School Sports and Analytics conference in Boston a little bit wiser. At that point, I invested in a Fitbit and started tracking my own personal statistics for exercise, sleep, and more. Needless to say, the geek in me was in full force as I wore both a Fitbit and a sports watch at the same time. I didn’t want to miss anything, and my middle-aged eyes appreciated the help.

One of the benefits of working for a tech company is the opportunity to adopt new technology in every aspect of my life. My employer, SAP, kicked off a new wellness program, incorporating wearables in how its employees track their health and wellness. I took advantage of this opportunity, replacing my sports watch with a second-generation Fitbit and consolidating two devices into one.

My wearable journey is certainly not complete yet, but it’s become integrated into my life in a very nonintrusive way. Just as my tablet has become an extension of me, so has the wearable device. I even exchange screen shots of my results – such as when I rode my first charity JDRF bike ride over the summer – to friends so we celebrate our achievements.

Very soon, our interactions with the IoT and wearable will become the norm, and we won’t think twice about it. But at the same time, it’s becoming a big business. Market watcher CCS Insight sees this as a US$14 billion market growing to over US$40 billion by 2020. All of these devices will generate even more data, making Big Data bigger than anyone could have predicted.

wearable-2

All of that data will generate increased demand for applications – especially analytics – to understand, interpret, and use this information. And if you think about it, my Fitbit app on my phone is really a personal business intelligence tool and the ultimate example of the consumerization of IT.

Not surprisingly, tech leaders such as SAP talk about the fusion of business-to-business (B2B) and business- to-consumer (B2B) into what some call “business-to-business-to-consumer” (B2B2C). The proliferation of wearable technology is a great example of this. The market for applications and solutions will increase exponentially – supported by cloud-based delivery and unprecedented demand for the infrastructure to deliver real-time intelligence and much more.

Wearables are indeed the new black as it becomes mainstream and part of society. I’ll come back shortly with a further discussion of how we can apply this technology in sports and analytics. In the interim, I need to head to the gym to get my 10,000 steps and the fitness equivalent to make my Fitbit – and me – happy!

For more on the impact of connected devices, see How Tech Changes Up Health In The Workplace.

Join Fred online: TwitterFacebookLinkedInsap.comSAP Services Hub

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Fred Isbell

About Fred Isbell

Fred Isbell is the Senior Director of SAP Digital Business Services Marketing at SAP. He is an experienced, results- and goal-oriented senior marketing executive with broad and extensive experience & expertise in high technology and marketing. He has a BA from Yale and an MBA from the Duke Fuqua School of Business.