One important note is that Google is choosing not to display authorship for all sites/authors unless they believe that author has some clout. In fact on December 19th 2013 they actually reduced the amount of people displaying Authorship by ~15%.
– In addition to making a Google+ profile and adding your authorship to your site, you should also create a Google+ page and attach the rel=publisher tag to the site as well. This shows Google that you are the owner of that Google+ page and will also direct Google to important information they could use for their new Knowledge Graph. Here’s an example:
3) +1’s = Higher search results
There is also some significant evidence that there is a correlation between having more Google+ 1’s for your page and ranking. In fact a recent study it was second only to Page Authority:
This has some very powerful implications for the future of Google search results, mainly because of who you have in your circles. For example if you are a flooring manufacturer such as Travertine Mart it would be very beneficial to have general contractors in your circles. This way anytime they post something related to Travertine, when the general contract searches for “travertine tiles” they will see their recent Google+ posts with that keyword in their search results, usually on the first page. Rand Fishkin of Moz did a fantastic presentation on this in a recent Whiteboard Friday.
The last way Google+ is changing search results is in the application of hashtags. Hashtags are an, often overlooked, but incredibly powerful marketing tool that is now being further facilitated in Google search with the help of Google+. Although I do not believe that hashtags will ever replace keywords in the traditional sense they are a fantastic complement to your search marketing efforts. Here’s a quick example, CBD Glass is manufacturer of unique architectural glass work. The hashtag #glassart is popular on all Social Networks and doing a twitter discovery using that hashtag will show you who is using it in their tweets, but if you enter it in Google search you will see all the people who have used this hashtag in their Google+ posts. Google hasn’t fully released this feature for all hashtags but once they do applying relevant, popular hashtags in your Google+ posts will begin giving your company more and more exposure in Google search results. Here’s an example of how a hash tag search looks in Google Search Results:
As you can see Google is making sure to show Hashtags from Google+ posts very heavily in search results from a Hashtag search.
Google is working very hard to grow their already monster Social Network and we can expect to see continued growth and an eventual eclipse of the Social giant Facebook sometime in the next few years because of Google’s holistic approach to their products. What this means for you and your business is that Google+ cannot and should not be ignored for the future of your digital marketing & SEO strategy!Comments