8 Fork In The Road Business Questions

Daniel Newman

Fork In the Road

There’s an age-old saying in the business world: “What got you here, won’t get you there.” It relates to the continued search for how to take your business, yourself and your ideas to the next level.

When running a business it is normal to find yourself continuously inundated with the daily grind. That can be enough to keep any person busy for 12 hours a day.

However, if you do want to end up “there,” it is important that you not only do the right things day in and day out, but that you also ask the right business questions; of yourself, your customers, employees and everyone else in the value chain.

8 Business Questions

If you want to take your company to the next level, begin by asking yourself these eight business questions early and often:

  • What are we best at? It is surprising how many companies don’t truly know their core competency, or haven’t reflected on how it has changed over the past several years. This is critical to your business model and your success.
  • Who is our competition? Beyond just the obvious, are you aware of who your competitors are?
  • How is the competitive landscape changing? Are the competitors you’re identifying only those from the industry? How have new products, services and alternative offerings changed your competitive position in the market?
  • What do we do better than the competition? Do you know what truly makes your organization different? Equal doesn’t cut it anymore. What is your “differentiator”?
  • What does our competition do better than us? Every organization has a weakness. Do you know yours?
  • What change is sweeping the industry? Shift happens. Do you see the change that will have the biggest impact on your organization?
  • How do we prepare for and handle change? It is great to recognize the change. How do you handle it while making sure to keep everyone motivated and business prosperous?
  • What is next? This is perhaps the most important question of all.

Whether it is in the sales process, or in the planning process, we have to focus on asking the right people the right business questions. Without taking the time to figure out what will get you “there,” you will find yourself stuck at “here.” If you are going to operate in neutral, you may as well just floor it in reverse.


About Daniel Newman

Daniel Newman serves as the Co-Founder and CEO of EC3, a quickly growing hosted IT and Communication service provider. Prior to this role Daniel has held several prominent leadership roles including serving as CEO of United Visual. Parent company to United Visual Systems, United Visual Productions, and United GlobalComm; a family of companies focused on Visual Communications and Audio Visual Technologies. Daniel is also widely published and active in the Social Media Community. He is the Author of Amazon Best Selling Business Book "The Millennial CEO." Daniel also Co-Founded the Global online Community 12 Most and was recognized by the Huffington Post as one of the 100 Business and Leadership Accounts to Follow on Twitter. Newman is an Adjunct Professor of Management at North Central College. He attained his undergraduate degree in Marketing at Northern Illinois University and an Executive MBA from North Central College in Naperville, IL. Newman currently resides in Aurora, Illinois with his wife (Lisa) and his two daughters (Hailey 9, Avery 5). A Chicago native all of his life, Newman is an avid golfer, a fitness fan, and a classically trained pianist