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Disruption Is The New Normal—Is Your Company Ready?

21-Mar-2017 | David Trites | Sports and Entertainment

The SAP Hybris LIVE: Digital Summit 2017 was all about disruption. Business leaders from a range of industries discuss Disruption and Change: The New Normal.

The Hockey Fan Experience Continues: Generations, Sharks, And Pucks Et Veritas

10-Mar-2017 | Fred Isbell

Being a hockey fan is not about logic, but passion for our favorite teams, players, and special moments. Here are more thoughts from SAP's Fred Isbell.

Super Bowl Commercials And Purpose-Driven Business

3-Feb-2017 | Thomas Leisen

What makes Super Bowl commercials so effective? Their storytelling approach, which helps customers see companies as more purpose-driven and relatable.

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