The Real Performance Enhancer: Hawk-Eye Data And SAP Analytics [Video]

Jen Cohen Crompton

Hawk-Eye Data And SAP Analytics Help Players Optimize Performance

Face it – the sports world will never be less competitive. There will never be a time when everyone in professional sports is a winner, and there will always be amazing athletes who are champs, heroes, and role models. Unfortunately, there will also be athletes who are the antitheses of what we expect and crave as fans…

As athletes feel the pressure to perform at their optimal ability, they sometimes turn to the wrong supplements that may push them beyond their natural limits, and potentially right off the edge. But for other athletes, they get their edge by strategizing a better performance and using the right supplements.

In the sport of tennis, the performance enhancer of choice isn’t steroids or banned substances – it’s data. It’s analyzing personal performance data post-match, and reviewing opposing data pre-match to strategize where the first and second serves should land, the optimal place to stand on the court when returning a serve, and how hard to hit that match point to win.

Enter Hawk-Eye and SAP analytics – the perfect marriage of data and analysis that produces a full statistical and visual understanding of player performance, through serve stats, match plays, and ball placements. This technology creates a layer of information that addresses and answers the “why” of players’ performances instead of just the “what.”

The Real Performance Enhancer: Hawk-Eye Data And SAP TechnologyFormer player (Mixed Doubles Grand Slam Champion), current commentator on the Tennis Channel, and ATP Board Member, Justin Gimelstob, uses the analytical information when broadcasting matches and discussing the strategies behind the plays.

From a broadcaster perspective, Gimelstob says, “Fans can see what is happening, but they want to know why its happening – why the player hit a certain way or why they are standing in a specific space…I can use this information to educate fans.”

From a player and coach perspective, Gimelstob points out that the margins to win a match are minimal and it’s really all in the subtleties in techniques that wins the game, which can be created by analyzing data and implementing small changes.

The subtleties include everything from the serve and return approach, to showing specific data to a player that will boost a his/her confidence because it is hard facts, not just opinions, and shows how to win. The data also reveals if player is playing more aggressively or defensively, based on how he/she is hitting the ball. As we all know (and as the players recognize), the numbers don’t lie.

The data collected from Hawk-Eye and SAP analytics provide the hard data – those numbers and facts that, when analyzed, can show historical data about what happens when a player stands in one space through the sets and a predictive analysis of what could happen. The data combined with an analysis of the competition can lead to a change of strategy that enhances a player’s performance. The result is the difference between a player who is good, and a good player who plays a strategic game and wins.

That is the benefit of the real performance enhancer – data-driven winning performances.


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Your iPhone’s Long Journey To You [Infographic]

Business Insider

Everyone knows that iPhones are made up of lots of tiny parts. Not everyone realizes that while your phone was designed in Cupertino, CA, the parts were manufactured all over the world before coming together to create a gadget that many Americans rely on every day.

From the antenna switch module to the battery, your iPhone likely has roots in places like Texas, Korea, and Japan.

Your iPhone’s Long Journey Home

Once it’s assembled, the iPhone doesn’t just appear at your doorstep. We took a look at the long journey from the China assembly line to you. The journey is more complicated than you might expect.

Your iPhone's Long Journey To You [Infographic]

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5 Little Behaviors That Lead To Big Results

Daniel Newman

Its the little behaviors that yield the big results

5 Little Behaviors That Lead To Big ResultsWe spend a lot of time on the “Big Things.” Vision , Strategy and Business Execution immediately come to mind.

These topics are fun to talk about, but the big things can’t always be the main focus. Even more importantly, the big things need to be rounded out by a lot of flawless execution on the little things.

Easily said, but not always so easily done.

Answer this -> What has really made you successful?

Unless you founded the next big thing or created the internet like Al Gore (belly laugh), I would be willing to bet much of your success came down to the small things you do.

Like Behavior…

What about it you ask?

Perhaps you work hard or you are a positive person to be around or you are funny. All of which can be good things that can drive results.

That is because there are certain little behaviors that help drive big results. These are behaviors that make you a better boss, parent, friend and Human Being.

In fact there are many; but today I want to focus on a few that I have found to be particularly achievable and valuable. Here are 5 little behaviors that just about anyone can do that lead to better outcomes almost every time.

  • Follow Through: No matter what it is that you say you are going to do, do it. I can’t tell you how many times someone says I’ll call you in 5 minutes or I’ll have that to you tomorrow and they don’t. Be the one that does and you will be light years ahead of the masses.
  • Only Ask if You intend to Listen: Employee, colleague or customer, it doesn’t matter. We all ask too many questions with no intention to listen to the answers. Somewhere along the line we became confused that empathy comes from asking a lot of questions. But really it comes from asking genuine questions and then listening to the answers.
  • Living in the Moment: We all have a million things going on in our business and personal lives. When you are in a call or a meeting do everything that you can to be present. People can always tell when your mind is someplace else. This alienates you from whomever you are supposed to be with. Trust me when I say, I struggle with this mightily, but time and time again I have seen better results when I focus on being where I am and making the best of the situation.
  • Be Thankful: Where have our manners gone? It amazes me how often you see an act of kindness followed up by an act of entitlement. If someone holds a door for you, say thanks. If someone goes the extra mile to deliver a report, say thanks. If you want someone to go above and beyond or even just do what they should, say please. The most successful people are gracious. Please remember that!
  • Avoid this Pitfall: In both professional and personal settings, DO NOT get into conversations that are negative about others. It is a reflection of your character and astute people will wonder if you do the same about them when they aren’t around. Criticism and feedback have their place, but judgment and insult really doesn’t serve anyone well.

For some this may serve as a mere reminder of some good practices to be a better leader and moreover a better human. For others, maybe there is an “aha” moment here. Nonetheless, I long to be around others that do these little things

So I ask you, do you do the little things that drive big results?


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How To Spot A Social Media Poser [Infographic]

Gerry Moran

Being an avid fan of the CSI television series, I think it would be appealing to have a show on social CSI to spot social posers. As Gil Grissom, the original CSI guy, said “I don’t trust people, they tend to lie. Evidence never lies.”

Social Media Poser

5 Reasons Why People And Brand Become Social Media Posers

There are many reasons for people to be social media posers:

  • Social Ego. Having more followers is better.
  • Credibility. Having more followers impacts credibility.
  • Management Pressure. Management views success as the amount of followers vs. reach, engagement or clicks to a landing page.
  • Influence. The need to get hired in a social media position or build up one’s positioning.
  • Scoring. Looking at your numbers as a score of success vs. leveraging them for increased business.

It’s beneficial for you to understand how to spot a poser. You may be developing a social influencer strategy or looking to hire a social media guru for your brand, so you need to be able to audit an individual’s authenticity.

How To Find A Social Media Poser

Here are easy ways to spot a poser and related behaviors to ensure a brand truly has authentic followers:

  • Facebook. Barracuda Labs reports that 97% of Facebook fakers pose as women while about 40% of real Facebook accounts are women. Also, Barracuda also reports that 58% of Facebook fakers accounts note they are interested in both men and women while only about 6% of legitimate accounts say the same. Phony profiles bubble to the top of the faker list since they average 736 friends while real users average 130 friends. Nearly 70% of the posers claim to have attended college while about 40% of legitimate users’ profiles include college educations and these posers went to school closer to their high school than authentic accounts. So, how can you spot a Facebook faker? Spotty accounts typically have a large amount of likes without the typical associated amount of account activity like comments or People Are Talking activity.
  • Twitter. We all remember how Mitt Romney acquired 100,000 new Twitter followers overnight while in the heat of the 2012 election. So, how do you tease out the Twitter fake accounts? A quick perusal of a Twitter account can typically flesh out a social media poser. Flip through an account’s followers, and if you notice a large amount of followers with an egg as the profile photo, then you likely have found a poser. You can also observe if any of these follower accounts produce engaging in their Twitter feed. Pay attention to their timeline to make sure it’s not populated with repeated tweets. Go a little deeper with your investigation by using these two other tools:

1. Twitter Counter to spot giant spikes in follower counts. Check the time around a new business announcement, a new opening or close to a job application

2. to spot what percentage of a company’s Twitter followers are fakers

  • Pinterest. Peculiar Pinterest accounts are not picture-perfect, nor as influential as they claim, if there are many followers without bios and pictures. Also, pay attention to their pins!
  • YouTube. Daily Dot reports that late 2012 audit of YouTube video channels cut 2 billion fake views from record company sites, affecting high-profile record companies like Universal Music Group and Sony. There is no tool to make this authentication process any easier. However, there are a few things you can do. View YouTube differently by drawing conclusions from high view counts and a small amount of followers and likes (since this costs more for fakers to buy). Also, look for an unusually low amount of dislikes and comments which also provides you a view into a social poser.

Do you have another way to find a social media poser? If so, please pass it on. Or, contact me directly at MarketingThink or tweet me @GerryMoran.

Some other ways you can use social media to check up on others are:

  1. How to spy on your competition
  2. How to listen to customers, prospects and competition
  3. How to create a listening program

Understanding how to flush out social media posers is key to you understanding your influencers or even hiring the right person for your social media staff! So, turn on your Hulu Plus and watch a few reruns of CSI and get pumped up to start to expose the social media posers in your life!

PS. If you found this post, How To Spot A Social Media Poser Infographic, helpful and interesting, then please pass it on to your social tribe! And, don’t forget to sign up for email deliveries of my hot-off-the-press posts!


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Presenting Data With Slides? Keep It Interesting!

Renee DeCoskey

Presenting Data With Slides? Keep It Interesting!When you’re excited about something, nothing could make it boring for you. You want to hear about it, read about it, and talk about it. You’re living the topic. And when you’ve done any kind of research to mine data, you’re excited to share those findings with other people.

Let it be known, then, that very few things will lull your audience into a boredom-induced sleep (or at least a trance-like daydream) than boring slides.

You could have the most interesting data to present. You might have a charismatic stage presence. All of it could be undone in a second with a bad slide presentation. It’s like putting on white athletic socks and blue shoes to go with your expensive, hand-tailored black suit. It’s a small detail, maybe, but if it’s all wrong, it’s really all wrong.

Let’s look at some common slide blunders to help us understand the mistakes we’re making and why it’s important to rectify those situations so that the focus and interest remains on our data.

#1. Too much information on one slide

Much like they want to do with blog posts and other online content, your audience wants to skim and scan. As you talk about your data and give more details about its relevance to them, they can take notes to supplement shorter bullet points and informational highlights with the information they feel would be most relevant to their purposes, so don’t feel the need to drill down on every minute detail.

Also keep in mind that the more time they spend reading your slides, the less time they spend listening to what you have to say – and then your charismatic stage presence doesn’t make much of a difference. Keep that font size pretty large so that you can’t overcrowd your slides and you’re already making strides toward getting more attention on your data.

#2. Painful color schemes

There are some color combinations that you just shouldn’t do. Yes, your company colors might be white and yellow, and on your logo, that might look great. But when someone is trying to read white on a yellow background (or vice versa), they’re not going to last very long before giving up. This also holds true for other really bright colors, and just about anything on black (yes, even white). A black background is going to bug out your audience’s eyes. If their eyes get tired, they get sleepy, and they stop listening.

Keep your color schemes simple, tasteful, and easy to read.

#3. Moving through the slides too quickly

Sometimes presenters have a tendency to speed through the information at hand. If you’re presenting data, keep in mind that many (if not all) of the numbers and figures might be easier for you to comprehend than they are for your audience.

Aside from the obvious – moving through the slides too quickly means that people don’t have enough time to read them, even if they are short and able to be skimmed and scanned – moving through the slides too quickly means that you’re not focused on making sure your audience understands the data. If they don’t understand it, they can’t possibly fathom its impact or anything it might imply.

Next time you’re presenting data, slow down. Explain everything well – just because it seems obvious and simple to you doesn’t mean that it will to everyone present. Take the time to invite questions and get everyone on the same page.

#4: Not varying slide content.

Everyone has a way in which he or she best processes new information. For some people, it’s visual. Others are auditory learners.

So many terrible slide shows consist of title, text, title, text, title, text. It becomes monotonous and the audience loses interest – fast. For the ones who do well by listening and reading, they might hang on a bit longer than the others, but ultimately, you need to be trying to appeal to everyone.

Include images, charts, videos, and other supplemental information that will help your audience to understand the data and its importance. Numbers can be very dry for a lot of people, so the more you’re able to make your data presentation a work of “educational info-tainmen,” the better you’ll hold their attention and the more memorable your data will be.

And when your data is memorable, it’s used and shared. This helps to build up not only your name, but trust in the work that you do, which could potentially lead to further opportunities in the future.

#5: Having too many slides.

Again, you have to remember here that numbers can baffle people. Data can be confusing – if it didn’t require any kind of explanation or elaboration, you wouldn’t need to present it.

If you include too many slides, your audience is going to feel overwhelmed with information (especially if you have 127 slides that are all overcrowded with text… and especially if those are all information slides that are impossible to read because of the loud color schemes). If the audience feels overwhelmed, they shut down.

The absolute last thing you want is to be presenting your data to people who could really use it and have them shut down. Failure to process. Does not compute.

It spells trouble. If your data is used, there’s a good chance it will be misused or that you will be misquoted or misunderstood (or any other mis- that leads to frustration).

To prevent your audience from being overwhelmed from the start (or from about forty-five minutes into the presentation), keep the slide count low.

Want to dazzle your audience? Give up the traditional slides completely

PowerPoint slides can be really useful, but we’ve become so accustom to them and they almost never stop being so bland. Sure, there are ways you can drastically improve them (see some of the suggestions above, for example), but if you really want to wow your audience, try getting rid of them. Period.

Instead, maybe give Prezi a try. It’s the same slide concept, but it’s interactive. You can make the slides more visually appealing while still conveying your information, so you’re reaching a broader range of learning styles and increasing retention rates for your data.

The Prezi below encompasses a lot of the characteristics of a good presentation that we’ve discussed here in this post. It’s very to-the-point with its information, using lots of bullet points where it gives text. But it’s not all text. Note the use of infographics – still presenting data, but through a popular medium created to help people understand that information. And because one of the features of a Prezi is that you can have the presentation zoom in, this one focuses on little bits of information at a time, making it more easily digestible for your audience, and allowing you to speak at length about one thing before moving on.

Finally, this isn’t a long presentation either. It presents the relevant data, gives some bullet points to highlight, and then moves on. This is great as an introductory slideshow, one in which you might be first introducing your data to an audience.

What are some of your tips for great presentations that maximize the effect of your data? We’d love to hear your thoughts!

image credit:


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