Hawk-Eye Data And SAP Analytics Help Players Optimize Performance
Face it – the sports world will never be less competitive. There will never be a time when everyone in professional sports is a winner, and there will always be amazing athletes who are champs, heroes, and role models. Unfortunately, there will also be athletes who are the antitheses of what we expect and crave as fans…
As athletes feel the pressure to perform at their optimal ability, they sometimes turn to the wrong supplements that may push them beyond their natural limits, and potentially right off the edge. But for other athletes, they get their edge by strategizing a better performance and using the right supplements.
In the sport of tennis, the performance enhancer of choice isn’t steroids or banned substances – it’s data. It’s analyzing personal performance data post-match, and reviewing opposing data pre-match to strategize where the first and second serves should land, the optimal place to stand on the court when returning a serve, and how hard to hit that match point to win.
Enter Hawk-Eye and SAP analytics – the perfect marriage of data and analysis that produces a full statistical and visual understanding of player performance, through serve stats, match plays, and ball placements. This technology creates a layer of information that addresses and answers the “why” of players’ performances instead of just the “what.”
Former player (Mixed Doubles Grand Slam Champion), current commentator on the Tennis Channel, and ATP Board Member, Justin Gimelstob, uses the analytical information when broadcasting matches and discussing the strategies behind the plays.
From a broadcaster perspective, Gimelstob says, “Fans can see what is happening, but they want to know why its happening – why the player hit a certain way or why they are standing in a specific space…I can use this information to educate fans.”
From a player and coach perspective, Gimelstob points out that the margins to win a match are minimal and it’s really all in the subtleties in techniques that wins the game, which can be created by analyzing data and implementing small changes.
The subtleties include everything from the serve and return approach, to showing specific data to a player that will boost a his/her confidence because it is hard facts, not just opinions, and shows how to win. The data also reveals if player is playing more aggressively or defensively, based on how he/she is hitting the ball. As we all know (and as the players recognize), the numbers don’t lie.
The data collected from Hawk-Eye and SAP analytics provide the hard data – those numbers and facts that, when analyzed, can show historical data about what happens when a player stands in one space through the sets and a predictive analysis of what could happen. The data combined with an analysis of the competition can lead to a change of strategy that enhances a player’s performance. The result is the difference between a player who is good, and a good player who plays a strategic game and wins.
That is the benefit of the real performance enhancer – data-driven winning performances.
Everyone knows that iPhones are made up of lots of tiny parts. Not everyone realizes that while your phone was designed in Cupertino, CA, the parts were manufactured all over the world before coming together to create a gadget that many Americans rely on every day.
From the antenna switch module to the battery, your iPhone likely has roots in places like Texas, Korea, and Japan.
Your iPhone’s Long Journey Home
Once it’s assembled, the iPhone doesn’t just appear at your doorstep. We took a look at the long journey from the China assembly line to you. The journey is more complicated than you might expect.
Its the little behaviors that yield the big results
We spend a lot of time on the “Big Things.” Vision , Strategy and Business Execution immediately come to mind.
These topics are fun to talk about, but the big things can’t always be the main focus. Even more importantly, the big things need to be rounded out by a lot of flawless execution on the little things.
Easily said, but not always so easily done.
Answer this -> What has really made you successful?
Unless you founded the next big thing or created the internet like Al Gore (belly laugh), I would be willing to bet much of your success came down to the small things you do.
What about it you ask?
Perhaps you work hard or you are a positive person to be around or you are funny. All of which can be good things that can drive results.
That is because there are certain little behaviors that help drive big results. These are behaviors that make you a better boss, parent, friend and Human Being.
In fact there are many; but today I want to focus on a few that I have found to be particularly achievable and valuable. Here are 5 little behaviors that just about anyone can do that lead to better outcomes almost every time.
Follow Through: No matter what it is that you say you are going to do, do it. I can’t tell you how many times someone says I’ll call you in 5 minutes or I’ll have that to you tomorrow and they don’t. Be the one that does and you will be light years ahead of the masses.
Only Ask if You intend to Listen: Employee, colleague or customer, it doesn’t matter. We all ask too many questions with no intention to listen to the answers. Somewhere along the line we became confused that empathy comes from asking a lot of questions. But really it comes from asking genuine questions and then listening to the answers.
Living in the Moment: We all have a million things going on in our business and personal lives. When you are in a call or a meeting do everything that you can to be present. People can always tell when your mind is someplace else. This alienates you from whomever you are supposed to be with. Trust me when I say, I struggle with this mightily, but time and time again I have seen better results when I focus on being where I am and making the best of the situation.
Be Thankful: Where have our manners gone? It amazes me how often you see an act of kindness followed up by an act of entitlement. If someone holds a door for you, say thanks. If someone goes the extra mile to deliver a report, say thanks. If you want someone to go above and beyond or even just do what they should, say please. The most successful people are gracious. Please remember that!
Avoid this Pitfall: In both professional and personal settings, DO NOT get into conversations that are negative about others. It is a reflection of your character and astute people will wonder if you do the same about them when they aren’t around. Criticism and feedback have their place, but judgment and insult really doesn’t serve anyone well.
For some this may serve as a mere reminder of some good practices to be a better leader and moreover a better human. For others, maybe there is an “aha” moment here. Nonetheless, I long to be around others that do these little things
So I ask you, do you do the little things that drive big results?
Being an avid fan of the CSI television series, I think it would be appealing to have a show on social CSI to spot social posers. As Gil Grissom, the original CSI guy, said “I don’t trust people, they tend to lie. Evidence never lies.”
5 Reasons Why People And Brand Become Social Media Posers
There are many reasons for people to be social media posers:
Social Ego. Having more followers is better.
Credibility. Having more followers impacts credibility.
Management Pressure. Management views success as the amount of followers vs. reach, engagement or clicks to a landing page.
Influence. The need to get hired in a social media position or build up one’s positioning.
Scoring. Looking at your numbers as a score of success vs. leveraging them for increased business.
It’s beneficial for you to understand how to spot a poser. You may be developing a social influencer strategy or looking to hire a social media guru for your brand, so you need to be able to audit an individual’s authenticity.
How To Find A Social Media Poser
Here are easy ways to spot a poser and related behaviors to ensure a brand truly has authentic followers:
Facebook. Barracuda Labs reports that 97% of Facebook fakers pose as women while about 40% of real Facebook accounts are women. Also, Barracuda also reports that 58% of Facebook fakers accounts note they are interested in both men and women while only about 6% of legitimate accounts say the same. Phony profiles bubble to the top of the faker list since they average 736 friends while real users average 130 friends. Nearly 70% of the posers claim to have attended college while about 40% of legitimate users’ profiles include college educations and these posers went to school closer to their high school than authentic accounts. So, how can you spot a Facebook faker? Spotty accounts typically have a large amount of likes without the typical associated amount of account activity like comments or People Are Talking activity.
Twitter. We all remember how Mitt Romney acquired 100,000 new Twitter followers overnight while in the heat of the 2012 election. So, how do you tease out the Twitter fake accounts? A quick perusal of a Twitter account can typically flesh out a social media poser. Flip through an account’s followers, and if you notice a large amount of followers with an egg as the profile photo, then you likely have found a poser. You can also observe if any of these follower accounts produce engaging in their Twitter feed. Pay attention to their timeline to make sure it’s not populated with repeated tweets. Go a little deeper with your investigation by using these two other tools:
1. Twitter Counter to spot giant spikes in follower counts. Check the time around a new business announcement, a new opening or close to a job application
2. StatusPeople.com to spot what percentage of a company’s Twitter followers are fakers
Pinterest. Peculiar Pinterest accounts are not picture-perfect, nor as influential as they claim, if there are many followers without bios and pictures. Also, pay attention to their pins!
YouTube. Daily Dot reports that late 2012 audit of YouTube video channels cut 2 billion fake views from record company sites, affecting high-profile record companies like Universal Music Group and Sony. There is no tool to make this authentication process any easier. However, there are a few things you can do. View YouTube differently by drawing conclusions from high view counts and a small amount of followers and likes (since this costs more for fakers to buy). Also, look for an unusually low amount of dislikes and comments which also provides you a view into a social poser.
Understanding how to flush out social media posers is key to you understanding your influencers or even hiring the right person for your social media staff! So, turn on your Hulu Plus and watch a few reruns of CSI and get pumped up to start to expose the social media posers in your life!
PS. If you found this post, How To Spot A Social Media Poser Infographic, helpful and interesting, then please pass it on to your social tribe! And, don’t forget to sign up for email deliveries of my hot-off-the-press posts!