As the Eagles kick off their training camp and get ready for the new season with new coach, Chip Kelly, a question all fans are asking is, “What can be expected of the 2013 Philadelphia Eagles’ season?”
For starters, they can expect a packed house at the Lincoln Financial Field summer training practices when the full team reports beginning July 28th. An estimated 200,000 tickets are already claimed for this year’s training camp in their hometown, and according to team reports, fans will not be disappointed.
With Kelly taking the reins and planning to rebuild the struggling team, Kelly and the new management have invested in brand new equipment and technology upgrades for the team and facilities. Their laundry list of improvements strive to make the team better through individual player performance and help improve the fan experience.
Investments in equipment include new weight training machines, more cameras and better video technology, and another lift for practice filming was added. There are also smart TVs throughout the complex that provide player data and display the player’s daily schedules and workouts. These TVs will help fans connect with behind-the-scenes player information beyond what they see on the field (or on personal social network pages).
In addition to the equipment upgrades, the Eagles are also anticipating better workouts and practices and holding players accountable for improvements through new technology. One hole in player development data has been with understanding exactly how a players body is responding to training, but now, that may be possible as the Eagles enter an agreement with an Australian sports company offering a world renowned biometric device.
The Australian sports company, Catapult Sports, has been a leader in the industry and engineered matchbook-sized GPS devices that are packed with sensors and worn on a player’s uniform to measure and collect biometric data (that is, information about an individual’s body performance). Aspects of play that are measured through the device include agility, force, and acceleration. Catapult describes their innovative company as, “the global leader in athlete analytics producing wearable athlete tracking technology that provides objective data on athlete performance.”
This GPS device known as the OptimEye system, works when it is placed near the T1 vertebra and tracks 3-D motion the athlete’s space. The tracking results are detected automatically and recorded, and these wearables produce individual data analytics for each player. This data is stored in cloud-based software and can be analyzed to determine strengths and weaknesses of a player. The data can also be compared to a player’s biomedical data to give more of a 360 degree profile of the player, their body, and performance.
The technology used in the device – accelerometers, magnetometers and gyroscopes -are no different than a gravitational load (GPS) on an iPhone. But unlike the technology on a phone, Catapult isolates the data by using filters to pinpoint an individuals actual direction for each acceleration.
The Philadelphia Eagles and other teams who have invested in this technology are hopeful that it will lead to improved performance and will help the coaching staff to be more informed when making decisions, and lead to improved strategies and overall enhanced performance. In turn, implementing these analytic-driven decisions may increase their chances for more game wins.
In total, the equipment and technology upgrades cost the Eagles more than one million dollars. The results of the 2013 season and Chip Kelly’s decisions will determine if there will be a positive ROI.Comments