This is especially true in a retail sense, where the power of the consumer as an influencer is no longer just an idea; it’s a reality. Word of mouth travels faster than ever before, and purchasing decisions are often based on social conversation. Social sentiment regarding retail trends, cycles, and products can now be as much of a driving force as traditional big-budget marketing campaigns. As an example, check out this blog to see how the social conversation about Xbox One and PlayStation 4 is shaping up, and what clues it could give us about each gaming system’s opening week.
The role of the consumer in business is becoming a resource rather than a statistic, with social analytics guiding the decision making of major companies around the world. Successful retailers are adapting to this new environment and becoming more reactive in their sales approach.
The most wonderful time of the year
We are quickly approaching the holiday shopping season, and it seems every year that it begins earlier than the last. Companies are trying to establish new ways to extend the holiday shopping season by offering special events, deals, and promotions to propel consumers to start their shopping earlier.
But is this truly what consumers are looking for? What’s really on the mind of the holiday shopper?
To find out, we’ve created a dynamic dashboard based on the Toys”R”Us Fabulous 15 toy list. Using the power of SAP Social Media Analytics application by NetBase, we enable both consumers and businesses to uncover actionable social insights in real time about retail/holiday shopping trends.Comments