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Ali Baba's Magic: 'Open Sesame!' And Digital Transformation

16-Feb-2017 | Sandeep Raut | Retail

Ali Baba’s “Open sesame!” may have come from a childhood fable, but digital transformation is reality – and it is changing everything.

customer networks

Shaping Consumer Buying Habits In A Post-Choice World

16-Feb-2017 | Shady Ghattas

Successful marketers can no longer be about just marketing. They need to become an expert on the entire customer experience.

Why Online Communities Should Connect To Commerce

13-Feb-2017 | Steve Hamrick

Brands that are able to effectively and seamlessly integrate commerce and communities will see a boost in customer engagement, loyalty, and sales.

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