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Defining Advertising Success In The Digital World

20-Mar-2017 | Michael Brenner | Media

Digital media and a changing consumer landscape are changing the playing field when it comes to measuring advertising success. Here are some tips to help.

Post-Truth: Rebuilding The Media Industry In 2017

13-Mar-2017 | Michael Brenner

Nobody trusts the media, and the media only has itself to blame. Here's how we can begin to rebuild trust.

Broader Scope, Same High Value: How Marketers Can Optimize Engagement Across Multiple Platforms

6-Mar-2017 | Michael Brenner

Broadcasters and media marketers today must engage their audiences across as many channels as possible, wherever they are found, and seamlessly.

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