Industry 4.0 Leads Into The Innovation Economy

Kerstin Geiger

Industry 4.0 – the Next Industrial Revolution

Industry 4.0 Leads Into The Innovation EconomyWe are entering the era of the 4.0 industrial revolution. This nomenclature implies that we already had some revolutions or at least distinct phases of improvements. But what makes the current change big and unique?

In the last 40 years we build up the IT, electronics and telecom infrastructures that resulted in the first level of automation of industrial processes, the globalization of the economy and the Internet. Innovation and focus was mainly targeting to improve and optimize the existing processes and increase efficiency.

New Technologies Open the Way to Industry 4.0

In the last year innovation was adding further ingredients to the mix – mobile, cloud, social media and big data.  What we see today is, that these innovations come together to build a perfect symbiosis (not to say the perfect storm).

Industry 4.0 describes these changes on two levels: the vertical automation, digitalization and networking of production systems and the horizontal integration of supply and value chains. In addition to that products and systems become smarter and they are connected.

It looks to me as if we are leaving the classical industrial era and entering an innovation- based economy. The changes ahead will be as big as the changes from an agrarian society to an industrial one, as we leave the structure, markets and business processes of the industrial age.

It’s a Hyper-Connected World

One of the main driving factors is the hyper-connected world. The global market is increasingly leveled due to the highly networked character of our economy and as a result traditional competitive factors – access to resources, scale, and market share – are being joined by other factors, such as knowledge, innovation, IP and access to top talent. Furthermore, the newly forming business networks now allow companies and business networks to form new business models.

As the production gets smarter, companies will be able to respond much better to customer requirements, even down to level of ‘make-for-me’. In addition to that customers are much more outcome oriented, for instance they desire a good cup of coffee instead of owning a coffee machine or they want holes instead of owning a drilling device. In response to this requirements value chains get fluid and adaptive, and what truly matters are several factors: real-time insights, fast responses to customer demands, a high product quality associated with the best services around.

Taking a Holistic Approach

How is that translating into actions? Companies will still want to increase the efficiency of their manufacturing processes but in addition they will invest in innovation and service. As business processes are progressively more linked with each other, we at SAP think that only a holistic approach, a principle we call idea to performance, will guide companies through the upcoming transformations.

SAP laid down many of the business foundations of the IT-based industrial era and we are ready to take our customers into the next phase as well. Will you join us?


Dr. Kerstin Geiger is Global Head of Industry Business Solutions at SAP AG.

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13 Scary Statistics On Employee Engagement [INFOGRAPHIC]

Jacob Shriar

There is a serious problem with the way we work.

Most employees are disengaged and not passionate about the work they do. This is costing companies a ton of money in lost productivity, absenteeism, and turnover. It’s also harmful to employees, because they’re more stressed out than ever.

The thing that bothers me the most about it, is that it’s all so easy to fix. I can’t figure out why managers aren’t more proactive about this. Besides the human element of caring for our employees, it’s costing them money, so they should care more about fixing it. Something as simple as saying thank you to your employees can have a huge effect on their engagement, not to mention it’s good for your level of happiness.

The infographic that we put together has some pretty shocking statistics in it, but there are a few common themes. Employees feel overworked, overwhelmed, and they don’t like what they do. Companies are noticing it, with 75% of them saying they can’t attract the right talent, and 83% of them feeling that their employer brand isn’t compelling. Companies that want to fix this need to be smart, and patient. This doesn’t happen overnight, but like I mentioned, it’s easy to do. Being patient might be the hardest thing for companies, and I understand how frustrating it can be not to see results right away, but it’s important that you invest in this, because the ROI of employee engagement is huge.

Here are 4 simple (and free) things you can do to get that passion back into employees. These are all based on research from Deloitte.

1.  Encourage side projects

Employees feel overworked and underappreciated, so as leaders, we need to stop overloading them to the point where they can’t handle the workload. Let them explore their own passions and interests, and work on side projects. Ideally, they wouldn’t have to be related to the company, but if you’re worried about them wasting time, you can set that boundary that it has to be related to the company. What this does, is give them autonomy, and let them improve on their skills (mastery), two of the biggest motivators for work.

Employees feel overworked and underappreciated, so as leaders, we need to stop overloading them to the point where they can’t handle the workload.

2.  Encourage workers to engage with customers

At Wistia, a video hosting company, they make everyone in the company do customer support during their onboarding, and they often rotate people into customer support. When I asked Chris, their CEO, why they do this, he mentioned to me that it’s so every single person in the company understands how their customers are using their product. What pains they’re having, what they like about it, it gets everyone on the same page. It keeps all employees in the loop, and can really motivate you to work when you’re talking directly with customers.

3.  Encourage workers to work cross-functionally

Both Apple and Google have created common areas in their offices, specifically and strategically located, so that different workers that don’t normally interact with each other can have a chance to chat.

This isn’t a coincidence. It’s meant for that collaborative learning, and building those relationships with your colleagues.

4.  Encourage networking in their industry

This is similar to number 2 on the list, but it’s important for employees to grow and learn more about what they do. It helps them build that passion for their industry. It’s important to go to networking events, and encourage your employees to participate in these things. Websites like Eventbrite or Meetup have lots of great resources, and most of the events on there are free.

13 Disturbing Facts About Employee Engagement [Infographic]

What do you do to increase employee engagement? Let me know your thoughts in the comments!

Did you like today’s post? If so you’ll love our frequent newsletter! Sign up here and receive The Switch and Shift Change Playbook, by Shawn Murphy, as our thanks to you!

This infographic was crafted with love by Officevibe, the employee survey tool that helps companies improve their corporate wellness, and have a better organizational culture.


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Supply Chain Fraud: The Threat from Within

Lindsey LaManna

Supply chain fraud – whether perpetrated by suppliers, subcontractors, employees, or some combination of those – can take many forms. Among the most common are:

  • Falsified labor
  • Inflated bills or expense accounts
  • Bribery and corruption
  • Phantom vendor accounts or invoices
  • Bid rigging
  • Grey markets (counterfeit or knockoff products)
  • Failure to meet specifications (resulting in substandard or dangerous goods)
  • Unauthorized disbursements

LSAP_Smart Supply Chains_graphics_briefook inside

Perhaps the most damaging sources of supply chain fraud are internal, especially collusion between an employee and a supplier. Such partnerships help fraudsters evade independent checks and other controls, enabling them to steal larger amounts. The median loss from fraud committed
by a single thief was US$80,000, according to the Association of Certified Fraud Examiners (ACFE).

Costs increase along with the number of perpetrators involved. Fraud involving two thieves had a median loss of US$200,000; fraud involving three people had a median loss of US$355,000; and fraud with four or more had a median loss of more than US$500,000, according to ACFE.

Build a culture to fight fraud

The most effective method to fight internal supply chain theft is to create a culture dedicated to fighting it. Here are a few ways to do it:

  • Make sure the board and C-level executives understand the critical nature of the supply chain and the risk of fraud throughout the procurement lifecycle.
  • Market the organization’s supply chain policies internally and among contractors.
  • Institute policies that prohibit conflicts of interest, and cross-check employee and supplier data to uncover potential conflicts.
  • Define the rules for accepting gifts from suppliers and insist that all gifts be documented.
  • Require two employees to sign off on any proposed changes to suppliers.
  • Watch for staff defections to suppliers, and pay close attention to any supplier that has recently poached an employee.

About Lindsey LaManna

Lindsey LaManna is Social and Reporting Manager for the Digitalist Magazine by SAP Global Marketing. Follow @LindseyLaManna on Twitter, on LinkedIn or Google+.


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Compelling Shopping Moments: 4 Creative Ways Stores Connect With Their Customers

Ralf Kern

compelling shopping momentsOn a recent morning, as I was going through my usual routine, my coffeemaker broke. I cannot live without coffee in the morning, so I immediately looked up my coffeemaker on Amazon and had it shipped Prime in one day. My problem was solved within minutes. My Amazon app, and my loyalty account with that company, was there for me when I needed it most.

It was in this moment that I realized the importance of digital presence for retailers. There is a chance that the store 10 minutes from my house carries this very same coffeemaker; I could have had it in one hour, instead of one day. But the need for immediate access to information pushed me to the online store. My local retailer was not able to be there for me digitally like Amazon.

Retail is still about reading the minds of your customers in order to know what they need and create a flawless experience. But the days of the unconnected shopper in a monochannel world are over. I am not alone in my digital-first mindset; according to a recent MasterCard report, 80% of consumers use technology during the shopping process. I, and consumers like me, use mobile devices as a guide to the physical world.

We don’t need to have an academic discussion about multichannel, omnichannel, and omnicommerce and their meanings, because what it really comes down to for your consumers, or fans, is shopping. And shopping has everything to do with moments in your customers’ lives: celebration moments, in-a-hurry moments, I-want-to-be-entertained moments, and more. Most companies only look for and measure very few moments along the shopping journey, like the moment of coupon download or the moment of sales.

Anticipating these moments was easier when mom and pop stores knew their customers by name. They knew how to be there for their shoppers when, where, and how they wanted it. And shoppers didn’t have any other options. Now it is crucial for companies to understand all of these moments and even anticipate or trigger the right moments for their customers.

In today’s digital economy the way to achieve customer connection is with simple, enjoyable, and personalized front ends that are supported by sophisticated, digital back ends. Then you can use that system to support your customer outreach.

Companies around the world are using creative and innovative methods to find their customers in various moments. Being there for customers comes in many different shapes and forms. Consider these examples:

Chilli Beans

A Brazilian maker of fashion sunglasses, glasses, and watches, Chilli Beans has a loyal following online and at over 700 locations around the world. Chilli Beans keeps its customers engaged by releasing 10 limited-edition styles each week. If customers like what they see, they have to buy fast or risk missing out.


Online men’s fashion retailer Bonobos reaches its customers with its Guide Shops. While they look like traditional retail outlets, the shops don’t actually sell any clothes. Customers come in for one-on-one appointments with the staff, and if they like anything that they try on, the staff member orders it for them online and it is shipped to their house. The 20 Guide Shops currently open have proven very successful for the company.

Peak Performance

Peak Performance, a European maker of outdoor clothing, has added a little magic to its customer experience. It has created virtual pop-up shops that customers can track on their smartphones through, and they are only available at sunrise and sunset at exact GPS locations. Customers who go to the location, be it at a lighthouse or on top of a mountain, are rewarded with the ability to select free clothing from the virtual shop that they have unlocked on their phones.

Shoes of Prey

The customer experience is completely custom at Shoes of Prey, a website where women can design custom shoes. From fabric to color, the customer picks every element, and then her custom creation is sent directly to her house. Shoes of Prey has even shifted its business model based on customer feedback. Its customers wanted to get inspiration and advice in a physical store. So Shoes of Prey made the move from online-only to omnicommerce and has started to open stores around the world.

While the customer experience for each of these connections is relatively simple – a website, a smartphone, an online design studio – the back end that powers them has to be powerful and nimble at the same time. These sophisticated back ends – powering simple, enjoyable, and personalized front ends – will completely change the game in retail. They will allow companies to engage their customers in ways we can’t even begin to imagine.

Technology will help you be there in the shopping moment. The best technology won’t annoy your customers with irrelevant promotions or pop-up messages. Instead, like a good friend, it will know how to engage with customers and when to leave them alone – how to truly connect with customers instead of manage them. Consequently, customer relationship management as we know it is an outdated technology in the economy of today – and tomorrow. Technologies that go beyond CRM will help retailers to differentiate. Aligning your organization and those technologies will be the Holy Grail to creating true and sustainable customer loyalty.

Learn more ways that business will never be the same again. Learn 99 Mind-Blowing Ways The Digital Economy Is Changing The Future Of Business.

Find out how SAP can help you go beyond CRM and support your retail business.

Ralf Kern is Global Vice President Retail for SAP and a retail ambassador for SAP. Interested in your feedback. You can also get in touch on Twitter or LinkedIn

This blog also appeared on SAP Customer Network.


About Ralf Kern

As Global Vice President for the Retail Business Unit at SAP SE, I am taking up the challenge of the future direction of SAP’s solution and global Go-to-Market strategy for Omnicommerce Retail, leading them into today’s digital reality. My career reflects a permanent expansion of my expertise that I achieve through continuous professional training. Based on my Master’s degree in Computer Science and Business Administration from the Saarland University (Germany), I broadened my professional knowledge through challenging positions within different industries and through further trainings regarding professional management and leadership at the Columbia Business School and at the European School of Management. After working for an international bank and a leading insurance company, I decided to go the next step and started to change my career direction at the retail software and consulting start-up Dacos and later at one of the world’s leading information technology company SAP. Now, with more than 25 years of experience in the field of information technology, Retail, consulting, global project management, merger and acquisition as well as solution and service development, I have a proven record of satisfying customer needs and continuously exceeding performance expectations. Due to my successful record of accomplishment within SAP SE, I reached my current position as Global Vice President for the Retail Business Unit, where I complete my task with an extremely talented and solution-oriented apporach. Besides, as an enthusiastic professional, I acquired over the years the ability to manage large teams and multiple responsibilities in a fast-paced environment and possess strong interpersonal and communication skills coupled with extensive technical, commercial and strategy development skills and I am exceedingly committed to the highest level of professional and personal excellence.

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Five Reasons Why Social Collaboration Should Be Part Of Your Digital Transformation

Daisy Hernandez

Digital collaboration technology has revolutionized how we communicate and live our lives. The digital network – powered by search, social, and gamification technologies – has enabled the easy and rapid sharing of knowledge globally. Now it is easy to communicate and collaborate with others no matter their location, time zone, or geography.

In a business context, these same technologies are powering benefits across an organization. By connecting business areas, vital information needed to make critical decisions is no longer siloed and disjointed. Add to this the ability to incorporate business data, and decisions are now not only made collaboratively, but are informed by the latest business-critical information and data, whether it is back-end customer or financial data. This is where the real business benefits start to emerge.

Gartner predicts that 50% of large organizations will use internal social networks resembling Facebook by 2016. Thirty percent of these technologies will be considered to be as essential as email and telephones. Digital transformation is underway, and by using collaboration technology with integrated business data, businesses are starting to see staggering benefits.

Social collaboration: Going beyond information sharing

One of the most well-known benefits of social collaboration in a corporate environment is faster and tighter alignment during a project or process. However, a recent study conducted by Forrester Consulting indicates that the advantages run deep, and run throughout the enterprise. The following are five business benefits collaboration can deliver to your business today.

  1. Boost win rates and accelerate the sales cycle. The average sales deal requires a team effort, with individuals and knowledge that live outside the sales department. A Web-based network, accessible through any device, helps win new business and generate more revenue. By pulling expertise, information, and customer data together in one place, sales reps are able to collaborate within and outside of their organization to respond more quickly and accurately to incoming customer questions and needs.
  1. Improve the quality of onboarding and speed new hires’ time to productivity. Social solutions bring together people from across the organization as they collaborate on projects or teams. When a new hire joins the company, this community enables quick ramp-up as the new hire is able to quickly locate and connect to the experts and information they need to complete their job responsibilities. Add to this the fact that this solution houses the collective genius and lessons learned of the organization, and the result is a dynamic, continuous learning culture.
  1. Deliver unparalleled customer experience – every time. Whenever you can provide anyone on the front lines with the full customer story, everyone wins. Knowledge networks ensure that no matter who is interacting with the customer, they have the complete picture. Integrating backend data with real-time collaboration ensures that they are prepared with the latest data at their fingertips to understand the status of a current or prospective customer. For the customer, this means a seamless experience that is always informed, relevant, and meets their needs.
  1. Support business processes that are truly efficient, transparent, and accessible 24×7. Whether you are involved in marketing, IT, finance, or supply chain operations, it is not uncommon for employees to get lost in email chains and outdated spreadsheets and reports. If the ability to collaborate resides in a central location, existing business processes can be improved and supported. More important, taking this network into the mobile world helps ensure that employees have the information they need any time and anywhere.
  1. Create a future of work that appeals to young talent. Knowledge networks can be a cultural tool that not only serves the business, but also answers the needs of our youngest talent. For Millennials, operating in a digitally connected world is a normal part of life – and they could not imagine anything different in their workplace. In the Forrester report, one hiring manager stated, “Millennials would not like to work at [a] company that doesn’t have a collaboration tool. It’s unimaginable — we can’t hire without it.” Could you? Most likely not.

Now you can be part of shaping how organizations adopt and find value in social collaboration technology. Tell us what obstacles you are facing and the benefits you are reaping by taking part in this survey to help SAP develop our future perspective on social collaboration and how it affects us all as employees, managers, and businesses.


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