The article also shares insights on many other fascinating topics as well, including how data can help us understand the origins of disease and make hospital systems more efficient.
The authors also explore the myriad of non-traditional types of data that are now available to us that weren’t before, including data from patient networks and mobile apps. Then, acknowledging that data science is no longer optional in health care reform, the article begins to look at how to enable the data.
It’s time to unlock the silos
The problem with unleashing the true promises of data science in health care is one common to all industries. As the authors say, “…90% of the work is getting the data in a form in which it can be used; the analysis itself is often simple.”
According to the article, there are two main issues that are blocking the effective use of health care data today. The first one is simply the shape medical records are in. There are still a lot of handwritten notes that are not computable. Secondly, data is scattered in too many silos that aren’t sharing information.
The authors believe that better electronic health records will be a big step in the right direction. So will the ability to link those records, from the doctor’s office and labs to hospitals and insurers into a data network that stores all the patient data. The technology is here, say the authors, but the systems are not yet in place. The good news for us and for the health care system itself is that they are really close.
The full article, available through the link below, explores all of the aforementioned topics in much more depth and is well worth the read for anyone interested in today’s – and tomorrow’s – health care system.
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About Michael Brenner
Michael Brenner is the CEO of Marketing Insider Group, Head of Strategy at NewsCred, and the former VP of Global Content Marketing at SAP. Michael is also the co-author of the upcoming book The Content Formula, a contributor to leading publications like The Economist, Inc Magazine, The Guardian, and Forbes and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding. Follow Michael on Twitter (@BrennerMichael), LinkedIn, FacebookandGoogle+ and Subscribe to the Marketing Insider.