Differentiating Products With Data-Based Services
21-Jun-2017 | Don Gordon
Value and differentiation are moving away from physical products and toward data-based services that change the way consumers interact with those products.
Corporate organizations will become more fluid, digitized, and data-driven, but they will remain institutions...
21-Jun-2017 | Jenn Vande Zande
Consumer products companies are increasingly cutting out the middleman by selling subscription services directly to customers.
24-May-2017 | Jim Cook
By learning who their customers are, brands can accelerate time-to-market with products that consumers want, then set themselves apart with consumer experience.
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