Consumer Products

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Differentiating Products With Data-Based Services

21-Jun-2017 | Don Gordon

Value and differentiation are moving away from physical products and toward data-based services that change the way consumers interact with those products.

Let The River Flow: Direct-To-Consumer Converges With Subscriptions

21-Jun-2017 | Jenn Vande Zande

Consumer products companies are increasingly cutting out the middleman by selling subscription services directly to customers.


Secure The Market Leadership Position: Create The Direct Consumer Experience

24-May-2017 | Jim Cook

By learning who their customers are, brands can accelerate time-to-market with products that consumers want, then set themselves apart with consumer experience.

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