Differentiating Products With Data-Based Services
21-Jun-2017 | Don Gordon
Value and differentiation are moving away from physical products and toward data-based services that change the way consumers interact with those products.
21-Jun-2017 | Jenn Vande Zande
Consumer products companies are increasingly cutting out the middleman by selling subscription services directly to customers.
24-May-2017 | Jim Cook
By learning who their customers are, brands can accelerate time-to-market with products that consumers want, then set themselves apart with consumer experience.
IoT And Connected Markets
Looking At IoT And Connected Products Across Three Dimensions
How To Boost Consumer Engagement For The Digital Economy
Personalization, Artificial Intelligence (AI), And The New Consumer Products Industry
Marketing To An Audience Of One: Personalizing My Flavor Profile
How Digital Transformation Is Rewriting Business Models
What Trendy Bakeries Can Tell You About China’s New Economy
How The World Is Changing, And How IoT Can Change The World
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