Of course, customers do not just have relationships with their banks. When the customer relationship extends across not just accounts but households, whole new opportunities open up. Banks can ensure that members are treated equally, but also balance benefits across a whole family.
What if, instead of incurring a charge, a student’s overdraft was automatically cleared from an in-credit parent’s account? The charge could be avoided, and the customer relationship strengthened and developed across generations – from graduation to employment, and beyond.
Article published by Falk Rieker. It originally appeared on Banking View and has been republished with permission.
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About Falk Rieker
Falk Rieker, Global Vice President, Global IBU Head for Banking, is responsible for the Banking solution strategy and solution management teams at SAP. He is part of SAP’s Global Leadership Team for Banking and has over 20 years of experience and thought leadership in the Banking and Software Industry. Falk has driven solution innovation with industry leaders like JP Morgan Chase and played a key role in winning marquis new customers such as Bank of America. He is a speaker at international banking conferences and his articles have been published and been quoted in leading industry publications like American Banker, BS&T, Wall Street and Technology.