Achieving Gender Equity In The Mobile Industry

Dr. Patti Fletcher

As I prepare to talk about transforming equity in the workplace at next month’s Women4Tech Summit at Mobile World Congress in Barcelona, I am struck by the importance of words. Words result in action. The wrong words could very well result in the wrong actions.

The first step in any transformation process is awareness. Awareness comes from the realization that change is on the horizon – change that is needed and that will shift the status quo, or generally accepted norms of “how we do things around here.” In order to solve the challenge of increasing representation of women and other under-represented populations, we must first understand the importance of, and the difference between, equity and equality.

Equity and equality are often used interchangeably, yet the two terms have very different meanings. For leaders who are responsible for harnessing all the best available talent, it’s important to understand that distinction. Equality is based on the belief that everyone is created equal and therefore should be treated the same. Equity considers various differences in barriers and strengths in demographic groups and aims to give members of those groups what they need to be successful.

Inequality and inequity in experience, opportunity, power, and influence plagues many under-represented groups across most, if not all, industries. Awareness provides a catalyst for change, leading a person to move to the next step, driven by a personal desire to take part in the transformation. Yet when it comes to transforming the dearth of qualified women in industry and leadership, leaders tend to see that personal desire manifest into activities that fall short of moving the needle. The impact isn’t there.

Rather than repeating inefficient and ineffective programs aimed at achieving equality for women, a shift in focus—one that requires equity for every member of the workforce—is required. Only then can we all get on the right track.

Gender inequity in the mobile industry

Women comprise half the world’s population, and in many geographies, half of the workforce. Considering that women are responsible for 80% to 90% of all consumer buying decisions, it is hard to argue against the fact that women hold significant economic buying power. Yet the dearth of women in technology-intensive industries remains a black eye on industry, although many act as if this lack of movement is somehow the fault of women themselves.

There is a lot at stake if women continue to experience inequity and inequality in the workplace. By now, many have seen McKinsey’s report, which states $12 billion dollars would be added to the economy today if the women in today’s workforce were paid on par with their male counterparts. That is more than the combined GDPs of Japan, France, and the UK.

Despite the number of women in the world and the potential for economic growth if women were fully engaged, the numbers that really matter remain low: With women comprising roughly 25% of the technology workforce and holding less than 11% of corporate board positions in the industry, the progress made is simply not enough.

In a study of low- and middle-income countries, GSMA found that women in emerging economies are 38% less likely to own a mobile phone than men. Without access to information and to a broader outside community, women are handicapped. Without women in key development, marketing, strategy, and sales positions, these numbers may never fully represent the potential of the mobile industry.

Looking at the problem through the wrong lens

Companies spend billions of dollars on programs designed to address gender inequity within their own workforce. The catalyst for many of these programs is legal, although some are more driven by philanthropy and desire to do the right thing. Some initiatives offer courses that help women learn to negotiate, lead, and network like men. Many events include only women, and men, along with women who are not invited, feel left out. The needle doesn’t move, and women continue to leave their jobs at twice the rate of men, costing companies 200% of each lost talent.

Shifting the focus improves outcomes

Where’s the discrepancy? Why are these thoughtfully designed, well-meaning, beautifully executed events not working?

Let’s go back to where we started in this article: Transformation starts with an awareness that catalyzes a shift in how a status quo is viewed—one that questions ineffective, inefficient, and irrelevant norms.

Research from Dr. Elisabeth Kelan of Cranfield University found that the glass ceiling is most prevalent and damning at the middle-manager level. Instead of “fixing” women, as many programs attempt to do, we must change how we address gender inequity and inequality in the workplace by shifting our focus from “this is a women’s problem” to “this is about harnessing all the best and available talent.” After all, who is responsible for the vast majority of attracting, recruiting, engaging, developing, and advancing that talent? You guessed it: middle managers.

I look forward to sharing ideas on how every leader and manager in the mobile technology industry can engage all the best talent by eradicating unconscious bias across the nine key decisions points that can either create or hinder equity and equality in the workplace.

Hope to see you in Barcelona!

For more on the importance of workplace diversity, see Diversity For The Greater Good And As A Smart Business Strategy.

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Dr. Patti Fletcher

About Dr. Patti Fletcher

Dr. Patti Fletcher (@pkfletcher) is a seasoned business executive, award-winning marketing influencer, board member, angel investor, author, and presenter. She writes for drpattifletcher.com, Inc., The Guardian, and has contributed to and been featured in Time Magazine, Al-Jazeera, Forbes, Newsweek, Xconomy, The Muse, and many more. Patti advises corporate executives and board members from lean start-ups to Fortune 100 companies, and from small community organizations to large global nonprofits. She is an advocate and a sought-after speaker on the topics of leading large-scale cultural change, transformational leadership, brand building, cultivating high performance teams, women on boards, women in the c-suite, and women in high growth entrepreneurship. As a futurist, Patti is currently working with SAP SuccessFactors to help change how the world thinks about diversity, inclusion, and the role of HR in business.

IoT Can Keep You Healthy — Even When You Sleep [VIDEO]

Christine Donato

Today the Internet of Things is revamping technology. IoT image from American Geniuses.jpg

Smart devices speak to each other and work together to provide the end user with a better product experience.

Coinciding with this change in technology is a change in people. We’ve transitioned from a world of people who love processed foods and french fries to people who eat kale chips and Greek yogurt…and actually like it.

People are taking ownership of their well-being, and preventative care is at the forefront of focus for both physicians and patients. Fitness trackers alert wearers of the exact number of calories burned from walking a certain number of steps. Mobile apps calculate our perfect nutritional balance. And even while we sleep, people are realizing that it’s important to monitor vitals.

According to research conducted at Harvard University, proper sleep patterns bolster healthy side effects such as improved immune function, a faster metabolism, preserved memory, and reduced stress and depression.

Conversely, the Harvard study determined that lack of sleep can negatively affect judgement, mood, and the ability retain information, as well as increase the risk of obesity, diabetes, cardiovascular disease, and even premature death.

Through the Internet of Things, researchers can now explore sleep patterns without the usual sleep labs and movement-restricting electrode wires. And with connected devices, individuals can now easily monitor and positively influence their own health.

EarlySense, a startup credited with the creation of continuous patient monitoring solutions focused on early detection of patient deterioration, mid-sleep falls, and pressure ulcers, began with a mission to prevent premature and preventable deaths.

Without constant monitoring, patients with unexpected clinical deterioration may be accidentally neglected, and their conditions can easily escalate into emergency situations.

Motivated by many instances of patients who died from preventable post-elective surgery complications, EarlySense founders created a product that constantly monitors patients when hospital nurses can’t, alerting the main nurse station when a patient leaves his or her bed and could potentially fall, or when a patient’s vital signs drop or rise unexpectedly.

Now EarlySense technology has expanded outside of the hospital realm. The EarlySense wellness sensor, a device connected via the Internet of Things, mobile solutions, and supported by SAP HANA Cloud Platform, monitors all vital signs while a person sleeps. The device is completely wireless and lies subtly underneath one’s mattress. The sensor collects all mechanical vibrations that the patient’s body emits while sleeping, continuously monitoring heart and respiratory rates.

Watch this short video to learn more about how the EarlySense wellness sensor works:

The result is faster diagnoses with better treatments and outcomes. Sleep issues can be identified and addressed; individuals can use the data collected to make adjustments in diet or exercise habits; and those on heavy pain medications can monitor the way their bodies react to the medication. In addition, physicians can use the data collected from the sensor to identify patient health problems before they escalate into an emergency situation.

Connected care is opening the door for a new way to practice health. Through connected care apps that link people with their doctors, fitness trackers that measure daily activity, and sensors like the EarlySense wellness sensor, today’s technology enables people and physicians to work together to prevent sickness and accidents before they occur. Technology is forever changing the way we live, and in turn we are living longer, healthier lives.

To learn how SAP HANA Cloud Platform can affect your business, visit It&Me.

For more stories, join me on Twitter.

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Christine Donato

About Christine Donato

Christine Donato is a Senior Integrated Marketing Specialist at SAP. She is an accomplished project manager and leader of multiple marketing and sales enablement campaigns and events, that supported a multi million euro business.

Zhena’s Gypsy Tea Brews Sustainable Growth On Cloud ERP

David Trites

Recently I had the pleasure of hosting a podcast with Paula Muesse, COO and CFO of Zhena’s Gypsy Tea, a small, organic, fair-trade tea company based in California, and Ursula Ringham from SAP. We talked about some of the business challenges Zhena’s faces and how the company’s ERP solution helped spur growth and digital transformation.

Small but complex business

~ERP helped Zhena’s sustain growthZhena’s has grown from one person (Zhena Muzyka) selling hand-packed tea from a cart, into a thriving small business that puts quality, sustainability, and fair trade first. And although the company is small its business is complex.

For starters, tea isn’t grown in the United States, so Zhena’s has to maintain and import inventory from multiple warehouses around the world. Some of their tea blends have up to 14 ingredients, and each one has a different lead time. That makes demand-planning difficult. In addition, the FDA and US Customs require designated ingredients be traced and treated a certain way to comply with regulations.

Being organic and fair trade also makes things more complicated. Zhena’s has to pass an annual organic compliance audit for all products and processing facilities. And all products need to be traceable back to the farms where the tea was grown and picked to ensure the workers (mostly women) are paid fair wages.

Sustainable growth

Prior to implementing its new ERP system, Zhena’s was using a mix of tools like QuickBooks, Excel, and paper to manage the business. But to sustain growth and ensure future success, the company had to make some changes. Zhena’s needed an integrated software solution that could handle all facets of the business. It needed a tool that could help with cost control and profitability analysis and facilitate complex reporting and regulatory requirements.

The SAP Business ByDesign solution was the perfect choice. The cloud-based ERP solution reduced both business and IT costs, simplified processes from demand planning to accounting, and enabled mobile access and real-time reporting.

Check out the podcast to hear more about how Zhena’s successfully transformed its business by moving to SAP Business ByDesign.

 This article originally appeared on SAP Business Trends.

Building a successful company is hard work. SAP’s affordable solutions for small and midsize companies are designed to make it easier. Simple to install and use, SAP SME Solutions help you automate and integrate your business processes to give real-time, actionable insights. So you can make decisions on the spot. Find out how Run Simple can work for you. Visit sap.com/sme.

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David Trites

About David Trites

David Trites is a Director of SAP Global Marketing. He is responsible for producing interesting and compelling customer stories that will humanize the SAP brand, support sales and marketing teams across SAP, and increase the awareness of SAP in key markets.

Human Skills for the Digital Future

Dan Wellers and Kai Goerlich

Technology Evolves.
So Must We.


Technology replacing human effort is as old as the first stone axe, and so is the disruption it creates.
Thanks to deep learning and other advances in AI, machine learning is catching up to the human mind faster than expected.
How do we maintain our value in a world in which AI can perform many high-value tasks?


Uniquely Human Abilities

AI is excellent at automating routine knowledge work and generating new insights from existing data — but humans know what they don’t know.

We’re driven to explore, try new and risky things, and make a difference.
 
 
 
We deduce the existence of information we don’t yet know about.
 
 
 
We imagine radical new business models, products, and opportunities.
 
 
 
We have creativity, imagination, humor, ethics, persistence, and critical thinking.


There’s Nothing Soft About “Soft Skills”

To stay ahead of AI in an increasingly automated world, we need to start cultivating our most human abilities on a societal level. There’s nothing soft about these skills, and we can’t afford to leave them to chance.

We must revamp how and what we teach to nurture the critical skills of passion, curiosity, imagination, creativity, critical thinking, and persistence. In the era of AI, no one will be able to thrive without these abilities, and most people will need help acquiring and improving them.

Anything artificial intelligence does has to fit into a human-centered value system that takes our unique abilities into account. While we help AI get more powerful, we need to get better at being human.


Download the executive brief Human Skills for the Digital Future.


Read the full article The Human Factor in an AI Future.


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Dan Wellers

About Dan Wellers

Dan Wellers is founder and leader of Digital Futures at SAP, a strategic insights and thought leadership discipline that explores how digital technologies drive exponential change in business and society.

Kai Goerlich

About Kai Goerlich

Kai Goerlich is the Chief Futurist at SAP Innovation Center network His specialties include Competitive Intelligence, Market Intelligence, Corporate Foresight, Trends, Futuring and ideation.

Share your thoughts with Kai on Twitter @KaiGoe.heif Futu

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How Manufacturers Can Kick-Start The Internet Of Things In 2018

Tanja Rueckert

Part 1 of the “Manufacturing Value from IoT” series

IoT is one of the most dynamic and exciting markets I am involved with at SAP. The possibilities are endless, and that is perhaps where the challenges start. I’ll be sharing a series of blogs based on research into knowledge and use of IoT in manufacturing.

Most manufacturing leaders think that the IoT is the next big thing, alongside analytics, machine learning, and artificial intelligence. They see these technologies dramatically impacting their businesses and business in general over the next five years. Researchers see big things ahead as well; they forecast that IoT products and investments will total hundreds of billions – or even trillions – of dollars in coming decades.

They’re all wrong.

The IoT is THE Big Thing right now – if you know where to look.

Nearly a third (31%) of production processes and equipment and non-production processes and equipment (30%) already incorporate smart device/embedded intelligence. Similar percentages of manufacturers have a company strategy implemented or in place to apply IoT technologies to their processes (34%) or to embed IoT technologies into products (32%).

opportunities to leverage IoTSource:Catch Up with IoT Leaders,” SAP, 2017.

The best process opportunities to leverage the IoT include document management (e.g. real-time updates of process information); shipping and warehousing (e.g. tracking incoming and outgoing goods); and assembly and packaging (e.g. production monitoring). More could be done, but figuring out where and how to implement the IoT is an obstacle for many leaders. Some 44 percent of companies have trouble identifying IoT opportunities and benefits for either internal processes or IoT-enabled products.

Why so much difficulty in figuring out where to use the IoT in processes?

  • No two industries use the IoT in the same way. An energy company might leverage asset-management data to reduce costs; an e-commerce manufacturer might focus on metrics for customer fulfillment; a fabricator’s use of IoT technologies may be driven by a need to meet exacting product variances.
  • Even in the same industry, individual firms will apply and profit from the IoT in unique ways. In some plants and processes, management is intent on getting the most out of fully depreciated equipment. Unfortunately, older equipment usually lacks state-of-the-art controls and sensors. The IoT may be in place somewhere within those facilities, but it’s unlikely to touch legacy processes until new machinery arrive. 

Where could your company leverage the IoT today? Think strategically, operationally, and financially to prioritize opportunities:

  • Can senior leadership and plant management use real-time process data to improve daily decision-making and operations planning? Do they have the skills and tools (e.g., business analytics) to leverage IoT data?
  • Which troublesome processes in the plant or front office erode profits? With real-time data pushed out by the IoT, which could be improved?
  • Of the processes that could be improved, which include equipment that can – in the near-term – accommodate embedded intelligence, and then communicate with plant and enterprise networks?

Answer those questions, and you’ve got an instant list of how and where to profit from the IoT – today.

Stay tuned for more information on how IoT is developing and to learn what it takes to be a manufacturing IoT innovator. In the meantime, download the report “Catch Up with IoT Leaders.”

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Tanja Rueckert

About Tanja Rueckert

Tanja Rueckert is President of the Internet of Things and Digital Supply Chain Business Unit at SAP.