Three Ways To Give Your Digital HR Strategy A Human Touch

Steven Hunt

Part 3 of “HR-Driven Digital Transformation” series 

Tight deadlines, limited staff and resources, and high productivity goals are putting enormous amounts of pressure on the workforce. And no one is immune from it: Even the most talented, even-tempered, and seasoned employees are teetering between being stressed and burned out. According to years of Gallup polling, this atmosphere creates a workforce culture where, on average, two-thirds of workers are actively disengaged.

Unhappy, stressed-out, tired people are not productive contributors to the bottom line, inspiring many well-meaning HR organizations to reconsider their human capital management processes. According to the IDC research report “HR Must Deliver on Transformation,” sponsored by SAP SuccessFactors, digital investments are enabling “continuous, ‘check-in’ style personal development, engaging HR processes for performance, learning/development, and more regular feedback from peers and supervisors.”

Yet digitalization by itself is not going to create engaged employees.

It’s time to bring humanity back into HR

Human capital management technology works best when it enables people to act more human. The goal is not to replace people, but to allow people to spend more time on activities that drive engagement. They want to make a difference through their work, develop their capabilities, and connect with other people.

When done well, digital HR practices eliminate tasks that people never wanted to do in the first place and enables employees of all levels to engage in richer, evidence-based conversations. The goal of digitalization should not end with process automation. Automation is just the starting point. The real benefit comes when digitalization achieves the following things:

  • Balance the work people like and the tasks they hate: Who really wants to fill out expense reports, log time, or complete administrative forms? Most likely, no one. These activities are a necessary part of running a business, but there isn’t an incentive to do them well. However, if the experience of getting these tasks done is fast, simple, and efficient, then it won’t hamper the overall employee experience.
  • Get real work done: People are happiest when they feel like they are accomplishing things that matter to the company and its customers. When goals are meaningful and responsibilities reflect the best of their capabilities and talents, workers are more motivated to do work that should be done. The ability to access resources and collaboratively engage with subject-matter experts takes engagement up a notch by allowing employees to work more effectively and show their best selves every day.
  • Develop personal career paths and life goals: People are always highly motivated when they can associate work with moving forward in their professional development and attainment of their life goals. By matching existing talent to new job responsibilities, training opportunities, and potentially life-changing moments, HR organizations can open employees up to the excitement of doing new things, acquiring new skills, and seeing their growth and development consistently progress over time.

Let’s face it, no matter how digitalized HR becomes, relationships will always matter. Employees may interact with machines at work, but ultimately the real driver of innovation and creative problem-solving is people-to-people contact. Technologies that intensify the value of human interactions will be the ones that not only deliver tools that employees need, but also ignite a sense of continuous employee engagement that turns the company into an unstoppable force in the marketplace. 

Find out the five key trends and actions that can help businesses of all sizes address the challenges of digital transformation and the development of the HR organization. Read the IDC interactive report “HR Must Deliver on Transformation,” sponsored by SAP SuccessFactors. And don’t forget to check every Tuesday for new installments to our blog series “HR-Driven Digital Transformation” to explore what these findings can mean for your company.


Steven Hunt

About Steven Hunt

Steven Hunt is the Senior Vice President of Customer Value at SAP. He is responsible for guiding the strategy and deployment of knowledge, tools and process improvements that increase the value customers receive from SuccessFactors & SAP Cloud software as a service solutions.

Is Employee Burnout Fatal To The Workplace?

Bruno Kindt

Psycho-social risks and work-related stress are among the most challenging issues in occupational safety and health, significantly impacting the health of individuals and organizations. According to EU-OSHA, about half of European workers consider stress common in their workplace; it contributes to roughly half of all working days lost. Like many other issues surrounding mental health, stress is often misunderstood or stigmatized. However, when viewed as an organizational rather than an individual issue, psychosocial risks and stress can be just as manageable as any other workplace safety and health risk.

Conditions that can lead to stress, burnout, and depression include excessive workloads; conflicting demands and lack of role clarity; lack of involvement in making decisions that affect the worker; lack of influence over the way the job is done; poorly managed organizational change; job insecurity; ineffective communication; and lack of support from management or colleagues.

Even if we could effectively determine the number of employees impacted by burnout, this would measure only its economic impact. The real priority is to understand if there is a problem, who are the colleagues impacted and why.

According to Securex, our partner in health and well-being management, two out of three Belgian employees from all industries suffer (negative) stress at work. Around 10% have or will develop real burnout. This number is increasing as the causes of stress at work multiply.

The good news is that the causes of stress and burnout are increasingly recognized, and by addressing them, we can reduce their impact.

At the same time, identifying stress or burnout early benefits both employee and employer: Employees benefit from support and coaching, and employers are made more aware of their responsibility.

This is why, after several managerial training sessions on this topic, SAP BeLux decided to organize workshops to train its managers to identify and react at an early stage to those critical situations. Simultaneously, the training provided an opportunity for leaders to evaluate their own stress level and act to protect themselves.

How to introduce the problems

  • (Re-)define stress, burnout, depression: How does it occur, and why does recovery take so long?
  • Identify the level of risk: look at the balance between stressors (workload, work intensity, work environment, changes, disruptive behavior) and energy sources (values, culture, team, direct management, autonomous work, purpose) in your own organization.
  • Let participants work on their own situation, and enable leaders to evaluate whether they are presenting signs of burnout.

From experience to an action plan

We shared the concrete actions and decisions we were making to keep our organization as healthy as possible (keep the aquarium water transparent), and we discussed our ability to react as leaders on three levels:

  • Primary prevention: preventing risks
  • Secondary prevention: preventing damages
  • Tertiary prevention: limiting damages

We worked on identifying our own skill gaps and experimented with being able to effectively address the three stages listed above. We did not come up with any big theories, but focused on practical aspects—this is where the sharing experience was fruitful.

During our discussions, we learned about how to focus on the desired situation, using the DESC method:

Description: Focus on facts, name what you see, gain acceptance, do not forget positive aspects

Emotion: Express your evaluation and concerns with regards to the facts

(Desired) Situation: What are the specific expectations for changes

Consequences: Be specific about the impact for the work environment and the person itself

The type of support and engagement required varies, depending on the employee and their specific situation. It ranges from prevention discussions while employees are in the workplace, keeping in contact, and preparing follow-up to support an employee’s return to work.

Tips for leaders

  • Be a role model
  • Create space for dialogue
  • Pay attention to colleagues’ signals (emotions, behavioral and social relationships changes, use of and reliance on substances)
  • Give positive feedback
  • Make workload a subject of discussion
  • Stimulate self-motivation
  • Use people for their talents

In conclusion, treating the training sessions as “real-life” workshops was an effective approach.

This article originally appeared on LinkedIn Pulse.


Bruno Kindt

About Bruno Kindt

Bruno Kindt is Human Resources Director for the Belgium Luxembourg region at SAP. After studying information technology, he started his career developing HR-related software. He joined SAP in 1995 as a human capital management (HCM) consultant, implementing SAP solutions for the first Belgian and Luxemburgish customers. After having been HCM presales and head of the training organization, he joined the HR department as a manager and later appointed HR Director for the Belux region, with additional responsibilities as regional board area HR business partner for analytics.

Nine Tips For Filling The Gaps In Your Duty of Care

Tina Gunn

Your employees are in varying locations across town, the country, or even the globe. Are you supporting them all? Many organizations understand they need to support and protect their business travelers, but few realize that their duty of care obligations extend to ALL employees.

In part one of our four-part series, we discussed how even organizations with a good track record in fulfilling their duty of care obligations with some level of risk management solution in place still have gaps in providing the right level of care to all travelers and employees.

Travel is inherently risky because it can place your employees in unfamiliar or unforeseen environments. The Global Business Travel Association (GBTA) outlines the risks for travelers and common gaps found in even the best-intentioned travel-risk-management programs.

Risks for your travelers include:

  • Standing out from the local population, making them potential targets
  • Driving in unfamiliar locations and conditions
  • Stress and fatigue from travel delays and being away from home
  • Not speaking the language of the country
  • Unfamiliarity with local health risks and medical facilities
  • Having no idea who to alert in case of an emergency

Do you know where are your organization’s gaps in mitigating traveler risks? Common gaps include:

  • Failing to inform and educate travelers on general and specific travel risks
  • Not documenting when they have advised employees on travel safety
  • Only focusing security on high-risk international travel and not domestic travel or a mobile workforce
  • Not making safety and security part of travel procurement criteria
  • Not testing the crisis management plan regularly
  • Not having a fully mapped-out travel risk strategy

It’s not just travelers, but all employees that need to be considered for safety and security initiatives. The following are common duty of care gaps for diverse types of employees and the actions organizations should be taking to better support them.

Frequent travelers

Whether travelers book through your booking tool, travel management company (TMC), or outside managed-travel programs, your organization has the moral and legal responsibility to care for their well-being.

  1. Automatically prepare travelers before they go. Proactively educate your travelers with tips about safe travel, and adopt a tool that pushes out pre-trip advisories around recent incidents or events that may impact their trip.
  1. Pull together the right stakeholders. Establish a crisis-management team to agree on the proper protocol for key departments that will be involved in the event of an emergency. Set well-defined roles and responsibilities with internal stakeholders, including travel management, security, HR, and legal.
  1. Capture and store accurate traveler location data. To best track travelers with quality data, adopt a system that centralizes all your employee data sources, including TMC, travel booking and request tools, and HR profiles so you can pinpoint impacted employees.

In-office employees

You may only think of travelers when it comes to duty of care, but your obligations extend to all employees, even those commuting into your offices every day.

  1. Create and practice a master plan. Your plan should include common and severe incidents for both in-office employees and travelers. Determine how you’ll communicate with employees during an emergency, the frequency of communications, and the triggering factors.
  1. Keep employee profiles up-to-date. Encourage employees to regularly review and update their profile and travel data, including their office location (including remote employees), name, office, mobile numbers, and emergency contacts.
  1. Ensure communication lines are open. For employees commuting to the office or traveling across the globe, develop clear, two-way emergency contact communication during high-profile incidents, as well as more common events including medical issues, road traffic accidents, and petty crime.

Road warriors

What about employees working in home offices or in the field? Or those driving between client sites? Employees constantly working outside a physical office are some of the hardest to track and support.

  1. Make it mobile. Implement tools that can reach employees on the go, such as SMS, email, and text-to-voice, so your mobile workforce can check in and request help when they need it.
  1. Provide around-the-clock support. Major disasters and health incidents don’t keep to office hours, and neither should your duty of care program. Establish 24/7/365 support services for your employees, ensuring assistance no matter the time of day or location.
  1. Adopt an assistance provider. An assistance provider will be vital should your security department or travel manager become overwhelmed during an event. Ensure employees are briefed and have access to information on seeking assistance.

It’s impossible to predict if an emergency or crisis will take place, but with the right plan and technologies in place, you’ll be ready to locate and assist an impacted employee no matter the time or location.

Learn more about the potential gaps in your duty of care program by downloading our checklist so you can put a plan in place to proactively keep your people safe and connected. Also, find out about how SAP Concur solutions can help you fulfill your duty of care.

This originally appeared on SAP Concur and is republished with permission.


Tina Gunn

About Tina Gunn

Tina Gunn is the content marketing manager for the Enterprise Americas team at SAP Concur. Tina earned her degree in Journalism from the University of Washington and brings her experience in content strategy and digital marketing to SAP Concur. When she’s not creating thought leadership and sales enablement content, Tina writes fiction and screenplays of the horror and sci-fi genres.

The Human Angle

By Jenny Dearborn, David Judge, Tom Raftery, and Neal Ungerleider

In a future teeming with robots and artificial intelligence, humans seem to be on the verge of being crowded out. But in reality the opposite is true.

To be successful, organizations need to become more human than ever.

Organizations that focus only on automation will automate away their competitive edge. The most successful will focus instead on skills that set them apart and that can’t be duplicated by AI or machine learning. Those skills can be summed up in one word: humanness.

You can see it in the numbers. According to David J. Deming of the Harvard Kennedy School, demand for jobs that require social skills has risen nearly 12 percentage points since 1980, while less-social jobs, such as computer coding, have declined by a little over 3 percentage points.

AI is in its infancy, which means that it cannot yet come close to duplicating our most human skills. Stefan van Duin and Naser Bakhshi, consultants at professional services company Deloitte, break down artificial intelligence into two types: narrow and general. Narrow AI is good at specific tasks, such as playing chess or identifying facial expressions. General AI, which can learn and solve complex, multifaceted problems the way a human being does, exists today only in the minds of futurists.

The only thing narrow artificial intelligence can do is automate. It can’t empathize. It can’t collaborate. It can’t innovate. Those abilities, if they ever come, are still a long way off. In the meantime, AI’s biggest value is in augmentation. When human beings work with AI tools, the process results in a sort of augmented intelligence. This augmented intelligence outperforms the work of either human beings or AI software tools on their own.

AI-powered tools will be the partners that free employees and management to tackle higher-level challenges.

Those challenges will, by default, be more human and social in nature because many rote, repetitive tasks will be automated away. Companies will find that developing fundamental human skills, such as critical thinking and problem solving, within the organization will take on a new importance. These skills can’t be automated and they won’t become process steps for algorithms anytime soon.

In a world where technology change is constant and unpredictable, those organizations that make the fullest use of uniquely human skills will win. These skills will be used in collaboration with both other humans and AI-fueled software and hardware tools. The degree of humanness an organization possesses will become a competitive advantage.

This means that today’s companies must think about hiring, training, and leading differently. Most of today’s corporate training programs focus on imparting specific knowledge that will likely become obsolete over time.

Instead of hiring for portfolios of specific subject knowledge, organizations should instead hire—and train—for more foundational skills, whose value can’t erode away as easily.

Recently, educational consulting firm Hanover Research looked at high-growth occupations identified by the U.S. Bureau of Labor Statistics and determined the core skills required in each of them based on a database that it had developed. The most valuable skills were active listening, speaking, and critical thinking—giving lie to the dismissive term soft skills. They’re not soft; they’re human.


This doesn’t mean that STEM skills won’t be important in the future. But organizations will find that their most valuable employees are those with both math and social skills.

That’s because technical skills will become more perishable as AI shifts the pace of technology change from linear to exponential. Employees will require constant retraining over time. For example, roughly half of the subject knowledge acquired during the first year of a four-year technical degree, such as computer science, is already outdated by the time students graduate, according to The Future of Jobs, a report from the World Economic Forum (WEF).

The WEF’s report further notes that “65% of children entering primary school today will ultimately end up working in jobs that don’t yet exist.” By contrast, human skills such as interpersonal communication and project management will remain consistent over the years.

For example, organizations already report that they are having difficulty finding people equipped for the Big Data era’s hot job: data scientist. That’s because data scientists need a combination of hard and soft skills. Data scientists can’t just be good programmers and statisticians; they also need to be intuitive and inquisitive and have good communication skills. We don’t expect all these qualities from our engineering graduates, nor from most of our employees.

But we need to start.

From Self-Help to Self-Skills

Even if most schools and employers have yet to see it, employees are starting to understand that their future viability depends on improving their innately human qualities. One of the most popular courses on Coursera, an online learning platform, is called Learning How to Learn. Created by the University of California, San Diego, the course is essentially a master class in human skills: students learn everything from memory techniques to dealing with procrastination and communicating complicated ideas, according to an article in The New York Times.

Attempting to teach employees how to make behavioral changes has always seemed off-limits to organizations—the province of private therapists, not corporate trainers. But that outlook is changing.

Although there is a longstanding assumption that social skills are innate, nothing is further from the truth. As the popularity of Learning How to Learn attests, human skills—everything from learning skills to communication skills to empathy—can, and indeed must, be taught.

These human skills are integral for training workers for a workplace where artificial intelligence and automation are part of the daily routine. According to the WEF’s New Vision for Education report, the skills that employees will need in the future fall into three primary categories:

  • Foundational literacies: These core skills needed for the coming age of robotics and AI include understanding the basics of math, science, computing, finance, civics, and culture. While mastery of every topic isn’t required, workers who have a basic comprehension of many different areas will be richly rewarded in the coming economy.
  • Competencies: Developing competencies requires mastering very human skills, such as active listening, critical thinking, problem solving, creativity, communication, and collaboration.
  • Character qualities: Over the next decade, employees will need to master the skills that will help them grasp changing job duties and responsibilities. This means learning the skills that help employees acquire curiosity, initiative, persistence, grit, adaptability, leadership, and social and cultural awareness.


The good news is that learning human skills is not completely divorced from how work is structured today. Yonatan Zunger, a Google engineer with a background working with AI, argues that there is a considerable need for human skills in the workplace already—especially in the tech world. Many employees are simply unaware that when they are working on complicated software or hardware projects, they are using empathy, strategic problem solving, intuition, and interpersonal communication.

The unconscious deployment of human skills takes place even more frequently when employees climb the corporate ladder into management. “This is closely tied to the deeper difference between junior and senior roles: a junior person’s job is to find answers to questions; a senior person’s job is to find the right questions to ask,” says Zunger.

Human skills will be crucial to navigating the AI-infused workplace. There will be no shortage of need for the right questions to ask.

One of the biggest changes narrow AI tools will bring to the workplace is an evolution in how work is performed. AI-based tools will automate repetitive tasks across a wide swath of industries, which means that the day-to-day work for many white-collar workers will become far more focused on tasks requiring problem solving and critical thinking. These tasks will present challenges centered on interpersonal collaboration, clear communication, and autonomous decision-making—all human skills.

Being More Human Is Hard

However, the human skills that are essential for tomorrow’s AI-ified workplace, such as interpersonal communication, project planning, and conflict management, require a different approach from traditional learning. Often, these skills don’t just require people to learn new facts and techniques; they also call for basic changes in the ways individuals behave on—and off—the job.

Attempting to teach employees how to make behavioral changes has always seemed off-limits to organizations—the province of private therapists, not corporate trainers. But that outlook is changing. As science gains a better understanding of how the human brain works, many behaviors that affect employees on the job are understood to be universal and natural rather than individual (see “Human Skills 101”).

Human Skills 101

As neuroscience has improved our understanding of the brain, human skills have become increasingly quantifiable—and teachable.

Though the term soft skills has managed to hang on in the popular lexicon, our understanding of these human skills has increased to the point where they aren’t soft at all: they are a clearly definable set of skills that are crucial for organizations in the AI era.

Active listening: Paying close attention when receiving information and drawing out more information than received in normal discourse

Critical thinking: Gathering, analyzing, and evaluating issues and information to come to an unbiased conclusion

Problem solving: Finding solutions to problems and understanding the steps used to solve the problem

Decision-making: Weighing the evidence and options at hand to determine a specific course of action

Monitoring: Paying close attention to an issue, topic, or interaction in order to retain information for the future

Coordination: Working with individuals and other groups to achieve common goals

Social perceptiveness: Inferring what others are thinking by observing them

Time management: Budgeting and allocating time for projects and goals and structuring schedules to minimize conflicts and maximize productivity

Creativity: Generating ideas, concepts, or inferences that can be used to create new things

Curiosity: Desiring to learn and understand new or unfamiliar concepts

Imagination: Conceiving and thinking about new ideas, concepts, or images

Storytelling: Building narratives and concepts out of both new and existing ideas

Experimentation: Trying out new ideas, theories, and activities

Ethics: Practicing rules and standards that guide conduct and guarantee rights and fairness

Empathy: Identifying and understanding the emotional states of others

Collaboration: Working with others, coordinating efforts, and sharing resources to accomplish a common project

Resiliency: Withstanding setbacks, avoiding discouragement, and persisting toward a larger goal

Resistance to change, for example, is now known to result from an involuntary chemical reaction in the brain known as the fight-or-flight response, not from a weakness of character. Scientists and psychologists have developed objective ways of identifying these kinds of behaviors and have come up with universally applicable ways for employees to learn how to deal with them.

Organizations that emphasize such individual behavioral traits as active listening, social perceptiveness, and experimentation will have both an easier transition to a workplace that uses AI tools and more success operating in it.

Framing behavioral training in ways that emphasize its practical application at work and in advancing career goals helps employees feel more comfortable confronting behavioral roadblocks without feeling bad about themselves or stigmatized by others. It also helps organizations see the potential ROI of investing in what has traditionally been dismissed as touchy-feely stuff.

In fact, offering objective means for examining inner behaviors and tools for modifying them is more beneficial than just leaving the job to employees. For example, according to research by psychologist Tasha Eurich, introspection, which is how most of us try to understand our behaviors, can actually be counterproductive.

Human beings are complex creatures. There is generally way too much going on inside our minds to be able to pinpoint the conscious and unconscious behaviors that drive us to act the way we do. We wind up inventing explanations—usually negative—for our behaviors, which can lead to anxiety and depression, according to Eurich’s research.

Structured, objective training can help employees improve their human skills without the negative side effects. At SAP, for example, we offer employees a course on conflict resolution that uses objective research techniques for determining what happens when people get into conflicts. Employees learn about the different conflict styles that researchers have identified and take an assessment to determine their own style of dealing with conflict. Then employees work in teams to discuss their different styles and work together to resolve a specific conflict that one of the group members is currently experiencing.

How Knowing One’s Self Helps the Organization

Courses like this are helpful not just for reducing conflicts between individuals and among teams (and improving organizational productivity); they also contribute to greater self-awareness, which is the basis for enabling people to take fullest advantage of their human skills.

Self-awareness is a powerful tool for improving performance at both the individual and organizational levels. Self-aware people are more confident and creative, make better decisions, build stronger relationships, and communicate more effectively. They are also less likely to lie, cheat, and steal, according to Eurich.

It naturally follows that such people make better employees and are more likely to be promoted. They also make more effective leaders with happier employees, which makes the organization more profitable, according to research by Atuma Okpara and Agwu M. Edwin.

There are two types of self-awareness, writes Eurich. One is having a clear view inside of one’s self: one’s own thoughts, feelings, behaviors, strengths, and weaknesses. The second type is understanding how others view us in terms of these same categories.

Interestingly, while we often assume that those who possess one type of awareness also possess the other, there is no direct correlation between the two. In fact, just 10% to 15% of people have both, according to a survey by Eurich. That means that the vast majority of us must learn one or the other—or both.

Gaining self-awareness is a process that can take many years. But training that gives employees the opportunity to examine their own behaviors against objective standards and gain feedback from expert instructors and peers can help speed up the journey. Just like the conflict management course, there are many ways to do this in a practical context that benefits employees and the organization alike.

For example, SAP also offers courses on building self-confidence, increasing trust with peers, creating connections with others, solving complex problems, and increasing resiliency in the face of difficult situations—all of which increase self-awareness in constructive ways. These human-skills courses are as popular with our employees as the hard-skill courses in new technologies or new programming techniques.

Depending on an organization’s size, budget, and goals, learning programs like these can include small group training, large lectures, online courses, licensing of third-party online content, reimbursement for students to attain certification, and many other models.

Human Skills Are the Constant

Automation and artificial intelligence will change the workplace in unpredictable ways. One thing we can predict, however, is that human skills will be needed more than ever.

The connection between conflict resolution skills, critical thinking courses, and the rise of AI-aided technology might not be immediately obvious. But these new AI tools are leading us down the path to a much more human workplace.

Employees will interact with their computers through voice conversations and image recognition. Machine learning will find unexpected correlations in massive amounts of data but empathy and creativity will be required for data scientists to figure out the right questions to ask. Interpersonal communication will become even more important as teams coordinate between offices, remote workplaces, and AI aides.

While the future might be filled with artificial intelligence, deep learning, and untold amounts of data, uniquely human capabilities will be the ones that matter. Machines can’t write a symphony, design a building, teach a college course, or manage a department. The future belongs to humans working with machines, and for that, you need human skills. D!


About the Authors

Jenny Dearborn is Chief Learning Officer at SAP.

David Judge is Vice President, SAP Leonardo, at SAP.

Tom Raftery is Global Vice President and Internet of Things Evangelist at SAP.

Neal Ungerleider is a Los Angeles-based technology journalist and consultant.

Read more thought provoking articles in the latest issue of the Digitalist Magazine, Executive Quarterly.

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Machine Learning In The Real World

Paul Taylor

Over the past few decades, machine learning has emerged as the real-world face of what is often mistakenly called “artificial intelligence.” It is establishing itself as a mainstream technology tool for companies, enabling them to improve productivity, planning, and ultimately, profits.

Michael Jordan, professor of Computer Science and Statistics at the University of California, Berkeley, noted in a recent Medium post: “Most of what is being called ‘AI’ today, particularly in the public sphere, is what has been called ‘machine learning’ for the past several decades.”

Jordan argues that unlike much that is mislabeled “artificial intelligence,” ML is the real thing. He maintains that it was already clear in the early 1990s that ML would grow to have massive industrial relevance. He notes that by the turn of the century, forward-looking companies such as Amazon were already using ML throughout their business, solving mission-critical back-end problems in fraud detection and logistics-chain prediction and building innovative consumer-facing services such as recommendation systems.

“Although not visible to the general public, research and systems-building in areas such as document retrieval, text classification, fraud detection, recommendation systems, personalized search, social network analysis, planning, diagnostics, and A/B testing have been a major success — these are the advances that have powered companies such as Google, Netflix, Facebook, and Amazon,” Jordan says.

Amazon, which has been investing deeply in artificial intelligence for over 20 years, acknowledges, “ML algorithms drive many of our internal systems. It’s also core to the capabilities our customers’ experience – from the path optimization in our fulfillment centers and Amazon’s recommendations engine o Echo powered by Alexa, our drone initiative Prime Air, and our new retail experience, Amazon Go. “

The fact that tech industry leaders like Google, Netflix, Facebook, and Amazon have used ML to help fuel their growth is not news. For example, it has been widely reported that sites with recommendation engines, including Netflix, use ML algorithms to generate user-specific suggestions. Most dynamic map/routing apps, including Google Maps, also use ML to suggest route changes in real time based upon traffic speed and other data gleaned from multiple users’ smartphones.

In a recent article detailing real-world examples of ML in action, Kelly McNulty, a senior content writer at Salt Lake City-based Prowess Consulting, notes: “ML isn’t just something that will happen in the future. It’s happening now, and it will only get more advanced and pervasive in the future.”

However, the broader uptake of ML by enterprises – big and small – is less much less known. A recently published study prepared for SAP by the Economist Intelligence Unit and based on a survey of 360 organizations revealed that 68 percent of respondents are already using ML, at least to some extent, to enhance their business processes.

The report adds: “Some are aiming even higher: to use ML to change their business models and offer entirely new value propositions to customers…… ML is not just a technology.” The report’s authors continue, “It is core to the business strategies that have led to the surging value of organizations that incorporate it into their operating models – think Amazon, Uber, and Airbnb.”

McNulty notes that there are both internal and external uses for ML. Among the internal uses, she cites Thomson Reuters, the news and data services group, which, after its merger in 2008, used ML to prepare large quantities of data with Tamr, an enterprise data-unification company. She says the two partners used ML to unify more than three million data points with an accuracy of 95 percent, reducing the time needed to manually unify the data by several months and cutting the manual labor required by an estimated 40 percent.

In another example of enterprise use of ML, she notes that GlaxoSmithKline, the pharmaceuticals group, used the technology to develop information aimed at allaying concerns about vaccines. The ML algorithms were used to sift through parents’ comments about vaccines in forums and messaging boards, enabling GSK to develop content specifically designed to address these concerns.

In the financial sector, ML has been widely used for some time to help detect fraudulent transactions and assess risk. PayPal uses the technology to “distinguish the good customers from the bad customers,” according to Vadim Kutsyy, a data scientist at the online payments company.

PayPal’s deep learning system is also able to filter out deceptive merchants and crack down on sales of illegal products. Additionally, the models are optimizing operations. Kutsyy explained the machines can identify “why transactions fail, monitoring businesses more efficiently,” avoiding the need to buy more hardware for problem-solving.

ML algorithms also underpin many of the corporate chatbots and virtual assistants being deployed by enterprise customers and others. For Example, Allstate partnered with technology consultancy Earley Information Science to develop a virtual assistant called ABIe (the Allstate Business Insurance Expert). ABIe was designed to assist Allstate’s 12,000 agents to understand and sell the company’s commercial insurance products, reportedly handling 25,000 inquires a month.

Other big U.S. insurance companies, including Progressive, are applying ML algorithms to interpret driver data and identify new business opportunities.

Meanwhile, four years ago, Royal Dutch Shell became the first company in the lubricants sector to use ML to help develop the Shell Virtual Assistant. The virtual assistant enables customers and distributors to ask common lubricant-related questions.

As the company noted at the time, “customers and distributors type in their question via an online message window, and avatars Emma and Ethan reply back with an appropriate answer within seconds.” The tool was initially launched in the U.S. and UK but has since expanded to other countries and reportedly can now understand and respond to queries in multiple languages, including Chinese and Russian.

In the retail sector, Walmart, which already uses ML to optimize home delivery routes, also uses it to help reduce theft and improve customer service. The retail giant has reportedly developed facial recognition software that automatically detects frustration in the faces of shoppers at checkout, prompting customer service representatives to intervene.

Among SAP’s own customers, a growing number are implementing ML tools, including those built into SAP’s own platforms and applications. As SAP notes, “Many different industries and lines of business are ripe for machine learning—particularly the ones that amass large volumes of data.”

The manufacturing, finance, and healthcare sectors are leading the way. For example, a large European chemicals company has improved the efficiency and effectiveness of its customer service process by using ML algorithms to automatically categorize and send responses to customer inquiries.

In the mining sector, Vale, the Brazilian mining group, is using ML to optimize maintenance processes and reduce the number of purchase requisitions that were being rejected causing maintenance and operational delays in its mines. Before implementation, between 25 percent and 40 percent of purchase requisitions were being rejected by procurement because of errors. Since implementation, 86 percent of these rejections have been eliminated.

Elsewhere a large consumer goods company, the Austrian-based consumer good company, is using ML and computer vision to identify images of broken products submitted by customers from the over 40,000 products in the company’s catalog. The application enables the company to speed up repairs and replacements, thereby improving customer service and the customer experience.

Similarly, a global automotive manufacturer is using image recognition to help consumers learn more about vehicles and direct them to local dealer showrooms, and a major French telecommunications firm reduced the length of customer service conversations by 50 percent using chatbots that now manage 20 percent of all calls.

But not every enterprise ML deployment has worked out so well. In a highly publicized case, Target hired a ML expert to analyze shopper data and create a model that could predict which female customers were most likely to be pregnant and when they were expected to give birth. (If a woman started buying a lot of supplements, for example, she was probably in her first 20 weeks of pregnancy, whereas buying a lot of unscented lotion indicated the start of the second trimester.)

Target used this information to provide pregnancy- and parenting-related coupons to women who matched the profile. But Target was forced to modify its strategy after some customers said they felt uncomfortable with this level of personalization. A New York Times story reported that a Minneapolis parent learned of their 16-year-old daughter’s unplanned pregnancy when the Target coupons arrived in the mail.

Target’s experience notwithstanding, most enterprise ML projects generate significant benefits for customers, employees, and investors while putting the huge volumes of data generated in our digital era to real use.

For more insight on the implications of machine learning technology, download the study Making the Most of Machine Learning: 5 Lessons from Fast Learners.