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Influencing Customers Through Infinite Personalization

Brief

11-Sep-2017 | Denise Champion, Jeff Harvey, Lori Mitchell-Keller, Jeff Woods, and Fawn Fitter

Imprecise methods for influencing customers and measuring impact have hobbled marketing. A breakthrough discovery may change that.

The New DNA of Change

Brief

11-Sep-2017 | Andreas Hauser, Paul Kurchina, and Stephanie Overby

Traditional change management won’t work in the era of digital transformation. Organizations must learn how to change constantly & cope with the pain it causes.

Unleash the Killer API

Brief

11-Sep-2017 | Bernd Leukert, Björn Goerke, Volker Hildebrand, Sethu M, and Neal Ungerleider

Traditional businesses are becoming technology revolutionaries.

How Sensors Will Redefine Business and Our World

Article

6-Sep-2017 | Christopher Koch

Sensors are becoming a powerful in the future of business as they are absorbed into the world around us and inside us, measuring and manipulating everything.

Latest Research | Customer Experience

Primed: Prompting Customers to Buy
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affective computing 5 Steps to Your Customer’s Heart with Emotionally Aware Co
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Empathy: The Killer App for Artificial Intelligence
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Latest Research | Future of Work

Featured Video Play Icon Taking Learning Back to School
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A Boy Looking at a Toy Dinosaur with a Magnifying Glass How to Avoid the Most Dangerous Barrier to Good Decision Mak
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An AI Shares My Office
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Latest Research | Digital Economy

Why Machine Learning and Why Now?
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Heroes in the Race to Save Antibiotics
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Data Lakes: Deep Insights
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Latest Research | Digital Supply Networks

emotionally aware computing How Emotionally Aware Computing Can Bring Happiness to Your
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Rewiring Hope
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Live Business: Creating Digital Supply Networks
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Latest Research | Internet of Things

The Strategic Attributes of Algorithms
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Live Business: The Importance of the Internet of Things
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Go to Internet of Things research