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Rural Sourcing Benefits From Digital Agribusiness Solutions To Meet Global Food Needs

Tanja Reith

With the world population headed toward the 10 billion mark in the coming years, the need for healthy, sustainable and fairly produced food will increase accordingly. Rural sourcing will be integral in meeting these needs. Hyperconnectivity in business and digital transformation of agriculture processes can create a stronger operational foundation for rural sourcing. This transformation can bring affordable, sustainable agricultural production by facilitating smart, traceable solutions throughout operations from farm to fork.

Reimagining smallholder farming network management

Modern farmers are surrounded by a complex system of equipment, vendors, processors, manufacturers, and agrichemical specialists. These technologies are often new to farmers in rural areas and developing countries; however, they can assist them in becoming far greater contributors The processes involved in rural sourcing must stay in sync with increased demand and changing consumer behaviors. Smallholder farming operations can benefit immensely from food traceability and hyperconnectivity innovations. This digital transformation is set to bring agricultural production to new heights of productivity and effectiveness, with additional benefits for rural farmers.

Rural sourcing made easier with digital business solutions

Rural sourcing is an area that’s ripe for transformation through digital agriculture solutions. Current and emerging digitization processes can assist with taking rural sourcing from smallholder farmers in developing countries to new heights of viability and success. The agribusiness value chain can be effectively streamlined, improving smallholders’ lives in a range of positive ways.

For example, rural farmers will be able to connect with financial services more readily. They will have a range of opportunities that were not available to them in the past. A blend of supplier and collaborator business networks, workforce engagement, assets, and the Internet of Things (IoT) assist all of the elements of this process to work together within a digital core. While the digital core facilitates the management of all financial and contractual data, collaboration within a supplier network is also seamless throughout the entire process. Mobile advances, the cloud, and IoT all come together in innovative software solutions to manage all the crucial components of rural-sourcing digitization.

The following are some of the key areas:

  • Identify farmers and expected crop yields. Research and due diligence in a rural area are streamlined and made intuitive, accurate, and efficient.
  • Broadcast prices and plan logistics. Keeping all relevant parties abreast of pricing considerations and key processes is fully automated, as are the processes themselves.
  • Consult and train farmers. Getting rural farmers up to speed and at top efficiency is also enabled with software solutions.
  • Record quantities and qualities. Full tracking of products from farm to fork is easier than ever with digital agriculture. Both quantities and full descriptions can be included.
  • Truck loading and offloading. Hyperconnectivity of the processes involved in digital farming ensures full food traceability until it reaches its destination – and at every phase along the way.
  • Mobile data exchange/track and trace standards. Data can be exchanged rapidly while on the go and kept up to date for all parties involved. Information, correspondence, and productivity data are always readily accessible, as is key information about products that are en route.
  • Mobile and SMS payments. All financial aspects of digital farming, including SMS payments, financials, and controlling, can be effectively managed with software solutions.

Processes involving integrated sourcing for crops or commodities from rural areas assist farmers by making training and best practices available. Tracing shipments in line with area and industry standards is also supported. It all starts with a direct connection to local farmers and allows for the accurate tracking of the resultant products to ensure efficiency. Digital farming can bring it all together. Transparency of origins is improved as well as the settlement process, reducing fraud risk. The hyperconnectivity of digital farming allows for more effective food traceability, more efficient farm operations, better food safety and quality, and an overall more beneficial experience when working with the rural farmer.

With effective rural sourcing management, everyone wins

Businesses implementing digital farming can more readily and consistently provide sustainable processes and positive working conditions. Farming practices can more easily be kept in line with fair trade labels and other key standards and certifications.

Learn more about digital transformation for the agribusiness industry
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Tanja Reith

About Tanja Reith

Tanja Reith is a solution manager for the Agribusiness vertical in the Industry Cloud organization at SAP. She has over 15 years of experience in solution management and go-to-market roles for enterprise software, engaging closely with customers and partners across different industries such as agribusiness, consumer products, and financial services. Tanja’s ambition is to drive shared value resulting in business value to our customers while making a social impact and improving people’s lives.

The Internet Of Things: An Environmentalist’s Heaven Or Hell?

John Graham

Back in early December, The Guardian ran an article asking whether the Internet of Things will save or sacrifice the environment. As you’d expect, the answer is far from clear. Some environmentalists worry about the effects of producing, installing, and powering those billions of extra devices; others urge the use of IoT sensor networks to help us monitor and curb resource consumption and emissions.

On the surface, the thought of creating huge wireless sensor networks for the benefit of the environment seems paradoxical. However, there is a much bigger picture lurking underneath. The Global e-Sustainability Initiative’s (GeSI) recent #SMARTer2030 report suggests that IoT-related technologies could save “almost 10 times the carbon dioxide emissions that it generates by 2030 through reduced travel, smart buildings, and greater efficiencies in manufacturing and agriculture.”

Even if we achieve a situation in which physical IoT devices have a net positive effect on humanity’s carbon footprint, there is still the massive data transmission and storage growth to consider. Speaking as an executive of a company providing the cloud-based data platform for IoT networks, I can say that it’s in our best interests to keep energy consumption as low as possible, because it costs less. That’s why data centers are built with energy efficiency top of mind.

Ultimately, whether or not the IoT turns out to be an environmentalist’s dream will depend on how we apply its concepts. If it’s primarily used to stream endless high-quality video feeds 24 hours a day or for power-hungry gimmicks and trivialities, the footprint will be far worse than if it’s used directly to get resource and energy management under control. It seems unlikely that the private sector and consumers alone will summon the collective motivation to veer in the direction of the latter, so policy will need to keep up and be sound and assertive.

The attitude of disposability in Western society today is another issue altogether. Perfectly functional year-old smartphones and computers are piling up in landfills across the globe as consumers struggle to resist the lure of the latest model. Can the IoT buck this trend by being founded on sensor networks built to last? With the world trending away from centralized hardware and toward cloud-based software, it could be that upgrades to the virtual aspects of IoT will be enough to satisfy our lust for innovation, while the sensors hum away out of sight and out of mind.

Time will tell.

Register here to listen to an SAP Live webcast in which IBM’s IoT guru Michael Martin discusses the possibilities and challenges of our connected future.

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John Graham

About John Graham

John Graham is president of SAP Canada. Driving growth across SAP’s industry-leading cloud, mobile, and database solutions, he is helping more than 9,500 Canadian customers in 25 industries become best-run businesses.

Climate Change: Look North and South – The Evidence Is Real

Nancy Langmeyer

Explorer Sir Robert Swan – the first and only man to walk on both the North and South Poles unsupported – believes that “the greatest threat to our planet is the belief that someone else will save it.”

As a self-proclaimed survivor, Sir Swan, like many others around the globe, believes that climate change and global warming are very serious issues.

The United Nations (UN) adopted 17 Sustainable Development Goals (SDGs) in 2015, and Goal 13 asks the world to “take urgent action to combat climate change and its impacts.” According to the UN, “Climate change is now affecting every country on every continent. It is disrupting national economies and affecting lives, costing people, communities, and countries dearly today and even more tomorrow.”

The National Aeronautics and Space Administration (NASA) says the rate of temperature increase around the globe has nearly doubled in the last 50 years due to greenhouse gases released as people burn fossil fuels. But even though 2016 was the hottest year in recent history, sadly there are still people in the world who say global warming is of no concern and that it is actually a “hoax!”

Well, like Sir Swan, let’s look to the North and Sole Poles and see what we can learn about the reality of this situation.

The Poles have a story to tell us…

Sir Swan believes the North and South Poles hold vital clues to the issue of global warming and that they are an indication of what is going on around the world in respect to climate change.

In his TED talk, Swan showed pictures of melting ice in the North and South Poles, describing it as a dangerous situation. He says, “We need to listen to what these places tell us, and if we don’t, we’ll end up with our own survival situation here on planet Earth.”

So, let’s start in the North and find out what we can learn there.

At 90⁰ north latitude, the North Pole is 450 miles north of Greenland, in the middle of the Arctic Ocean. There is no actual landmass at the North Pole – only massive amounts of ice that expand in winters and shrink down to half the size in summers.

The climate change story here is that the North Pole has been experiencing unusually high temperatures, reaching 32⁰ Fahrenheit in December 2016, which was 50⁰ warmer than typical! This trend has lead to an alarming shrinkage of the Arctic Sea ice masses that equates to approximately 1.07 million km² of ice loss every decade.

Why is this a problem? Well, according to the National Science Foundation, sea ice variability – the amount of water the ice puts into or pulls out of the ocean and the atmosphere – plays a significant role in climate change. NASA says that, “The sea ice cover of the Arctic Ocean and surrounding seas helps regulate the planet’s temperature, influences the circulation of the atmosphere and ocean, and impacts Arctic communities and ecosystems.”

Even the coldest place on Earth is getting warmer!

Now, in the completely opposite direction, what can we learn from the South Pole and Antarctica? At 90⁰ south latitude, Antarctica, which includes approximately 90% of the ice on the planet, is a little over 300 feet above sea level with an ice sheet on it that is about 9,000 feet thick.

Much colder than the North Pole, the temperature here has dropped to a chilling low of -135.8⁰ Fahrenheit in 2013. However, this pole, too, is experiencing warmer weather, with its highest temperature reaching 63.5⁰ in March 2015.

NASA indicates that Antarctica has been losing about 134 gigatonnes of ice per year since 2002. And just recently, a new concern emerged – a rift in the continent that could send a significant part of the polar cap off into the ocean and create one of the largest icebergs ever recorded. This could, in the long run, raise global sea levels by four inches.

So what’s a little rise in sea level?

While a couple inches here or there doesn’t seem like much, NASA says rising sea levels can erode coasts and cause more coastal flooding, and in fact, some island nations could actually disappear.

And that’s just the sea level. There are other ramifications as the climate changes, such as an increase in infectious diseases with the expansion of tropical temperature zones, more intense rain storms and hurricanes, and many other life-threatening issues.

Let’s be the “someone else”

These insights are just the tip of the iceberg (so to speak) in the story of global warming, but it is evident the Poles are telling us that climate change is real. It’s also evident that it’s time for us as the inhabitants of this world to become the “someone else” Sir Swan talks about. And the good news is that it’s not too late for us to save this planet.

We don’t have to go to the North or South Pole to make an impact. We can simply follow Swan’s advice: “A survivor sees a problem and doesn’t go, ‘Whatever.’ A survivor sees a problem and deals with that problem before it becomes a threat.”

Whether it’s at work with a company like SAP that supports the UN SDGs with its vision and purpose, or individually – we all have to help climate change before there are irreversible threats to our place. Let’s be the someone else, starting today.

A quick note: My last blog focused on how women in the arts and sports are helping to break gender inequality barriers. Well, I am happy to report that this same movement is happening in science too! In 2016, an initial 76 women in science embarked on a leadership journey to increase the awareness of climate science. The inaugural session of the year-long Homeward Bound program, which focused on empowering women in science, culminated in December 2016 with the largest female expedition in Antarctica. Here these brilliant, dedicated female scientists and engineers saw the effects of climate change first-hand and brainstormed how they, through “collaborative leadership, diverse thinking, and creative approaches,” could make an impact. 

SAP’s vision is to help the world run better and improve people’s lives. This is our enduring cause; our higher purpose. Learn more about how we work to achieve our vision and purpose.

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Nancy Langmeyer

About Nancy Langmeyer

Nancy Langmeyer is a freelance writer and marketing consultant. She works with some of the largest technology companies in the world and is a frequent blogger. You'll see some under her name...and then there are others that you won't see. These are ones where Nancy interviews marketing executives and leaders and turns their insights into thought leadership pieces..

How Emotionally Aware Computing Can Bring Happiness to Your Organization

Christopher Koch


Do you feel me?

Just as once-novel voice recognition technology is now a ubiquitous part of human–machine relationships, so too could mood recognition technology (aka “affective computing”) soon pervade digital interactions.

Through the application of machine learning, Big Data inputs, image recognition, sensors, and in some cases robotics, artificially intelligent systems hunt for affective clues: widened eyes, quickened speech, and crossed arms, as well as heart rate or skin changes.




Emotions are big business

The global affective computing market is estimated to grow from just over US$9.3 billion a year in 2015 to more than $42.5 billion by 2020.

Source: “Affective Computing Market 2015 – Technology, Software, Hardware, Vertical, & Regional Forecasts to 2020 for the $42 Billion Industry” (Research and Markets, 2015)

Customer experience is the sweet spot

Forrester found that emotion was the number-one factor in determining customer loyalty in 17 out of the 18 industries it surveyed – far more important than the ease or effectiveness of customers’ interactions with a company.


Source: “You Can’t Afford to Overlook Your Customers’ Emotional Experience” (Forrester, 2015)


Humana gets an emotional clue

Source: “Artificial Intelligence Helps Humana Avoid Call Center Meltdowns” (The Wall Street Journal, October 27, 2016)

Insurer Humana uses artificial intelligence software that can detect conversational cues to guide call-center workers through difficult customer calls. The system recognizes that a steady rise in the pitch of a customer’s voice or instances of agent and customer talking over one another are causes for concern.

The system has led to hard results: Humana says it has seen an 28% improvement in customer satisfaction, a 63% improvement in agent engagement, and a 6% improvement in first-contact resolution.


Spread happiness across the organization

Source: “Happiness and Productivity” (University of Warwick, February 10, 2014)

Employers could monitor employee moods to make organizational adjustments that increase productivity, effectiveness, and satisfaction. Happy employees are around 12% more productive.




Walking on emotional eggshells

Whether customers and employees will be comfortable having their emotions logged and broadcast by companies is an open question. Customers may find some uses of affective computing creepy or, worse, predatory. Be sure to get their permission.


Other limiting factors

The availability of the data required to infer a person’s emotional state is still limited. Further, it can be difficult to capture all the physical cues that may be relevant to an interaction, such as facial expression, tone of voice, or posture.



Get a head start


Discover the data

Companies should determine what inferences about mental states they want the system to make and how accurately those inferences can be made using the inputs available.


Work with IT

Involve IT and engineering groups to figure out the challenges of integrating with existing systems for collecting, assimilating, and analyzing large volumes of emotional data.


Consider the complexity

Some emotions may be more difficult to discern or respond to. Context is also key. An emotionally aware machine would need to respond differently to frustration in a user in an educational setting than to frustration in a user in a vehicle.

 


 

download arrowTo learn more about how affective computing can help your organization, read the feature story Empathy: The Killer App for Artificial Intelligence.


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Christopher Koch

About Christopher Koch

Christopher Koch is the Editorial Director of the SAP Center for Business Insight. He is an experienced publishing professional, researcher, editor, and writer in business, technology, and B2B marketing. Share your thoughts with Chris on Twitter @Ckochster.

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In An Agile Environment, Revenue Models Are Flexible Too

Todd Wasserman

In 2012, Dollar Shave Club burst on the scene with a cheeky viral video that won praise for its creativity and marketing acumen. Less heralded at the time was the startup’s pricing model, which swapped traditional retail for subscriptions.

For as low as $1 a month (for five two-bladed cartridges), consumers got a package in the mail that saved them a trip to the pharmacy or grocery store. Dollar Shave Club received the ultimate vindication for the idea in 2016 when Unilever purchased the company for $1 billion.

As that example shows, new technology creates the possibility for new pricing models that can disrupt existing industries. The same phenomenon has occurred in software, in which the cloud and Web-based interfaces have ushered in Software as a Service (SaaS), which charges users on a monthly basis, like a utility, instead of the typical purchase-and-later-upgrade model.

Pricing, in other words, is a variable that can be used to disrupt industries. Other options include usage-based pricing and freemium.

Products as services, services as products

There are basically two ways that businesses can use pricing to disrupt the status quo: Turn products into services and turn services into products. Dollar Shave Club and SaaS are two examples of turning products into services.

Others include Amazon’s Dash, a bare-bones Internet of Things device that lets consumers reorder items ranging from Campbell’s Soup to Play-Doh. Another example is Rent the Runway, which rents high-end fashion items for a weekend rather than selling the items. Trunk Club offers a twist on this by sending items picked out by a stylist to users every month. Users pay for what they want and send back the rest.

The other option is productizing a service. Restaurant franchising is based on this model. While the restaurant offers food service to consumers, for entrepreneurs the franchise offers guidance and brand equity that can be condensed into a product format. For instance, a global HR firm called Littler has productized its offerings with Littler CaseSmart-Charges, which is designed for in-house attorneys and features software, project management tools, and access to flextime attorneys.

As that example shows, technology offers opportunities to try new revenue models. Another example is APIs, which have become a large source of revenue for companies. The monetization of APIs is often viewed as a side business that encompasses a wholly different pricing model that’s often engineered to create huge user bases with volume discounts.

Not a new idea

Though technology has opened up new vistas for businesses seeking alternate pricing models, Rajkumar Venkatesan, a marketing professor at University of Virginia’s Darden School of Business, points out that this isn’t necessarily a new idea. For instance, King Gillette made his fortune in the early part of the 20th Century by realizing that a cheap shaving device would pave the way for a recurring revenue stream via replacement razor blades.

“The new variation was the Keurig,” said Venkatesan, referring to the coffee machine that relies on replaceable cartridges. “It has started becoming more prevalent in the last 10 years, but the fundamental model has been there.” For businesses, this can be an attractive model not only for the recurring revenue but also for the ability to cross-sell new goods to existing customers, Venkatesan said.

Another benefit to a subscription model is that it can also supply first-party data that companies can use to better understand and market to their customers. Some believe that Dollar Shave Club’s close relationship with its young male user base was one reason for Unilever’s purchase, for instance. In such a cut-throat market, such relationships can fetch a high price.

To learn more about how you can monetize disruption, watch this video overview of the new SAP Hybris Revenue Cloud.

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