The Role Of Technology In Retail Food Sustainability

Joerg Koesters

You know your business. You’re an expert in what to expect from your customers, marketing campaigns, supply chain logistics, and IT developments within your field. But there are a lot of new concepts and technologies out there that impact the retail market and food sustainability. Let’s take a quick look at how technology is shaping each of these areas.

Social media and the generation gap

Social media is a hot buzzword right now, but many people in business leadership fail to appreciate the role social media plays in building their brand and their business. We have social media marketing, but it can also be a tool for gathering intelligence on potential issues that arise due to a recall or disease outbreak. However, the data gathered still needs to be handled logically. Gone are the days when a business would hire a couple college kids to respond to queries on social media. Instead, having your social media profiles connected to analytics helps you more quickly determine when you’re dealing with business as usual versus a serious PR nightmare.

But beyond social media, the focus consumers have on food is changing as the generations pass the torch to the next generation. Though we’re often focused on Generation X consumers, due to their position at the top of their earning potential, Generation Z consumers have a radically different view of food retail. In Switzerland, the dairy industry that has remained unchanged for centuries is now facing digitalization, transparency and traceability, potentially to the point of which region, farm, or even cow from which the consumer’s milk comes.

Digital transformation

Another hot trend is digital transformation or digitization of businesses. From farmers in developing countries who use mobile devices to verify the weather conditions for the next few days to utilities that are able to better expand and invest in their infrastructure to power farms, digitization has the opportunity to revolutionize our world.

Imagine a supply chain that starts with a connected farmer in a developing country. Digitization allows for mobile device connectivity, so the farmer can determine what needs to be done about a pest in the field. Sensors allow a grain elevator to estimate what the season’s yield will be, allowing for better distribution of bulk food ingredients around the globe. A manufacturer can use analytics to determine points of peak demand, giving them flexibility with just-in-time supply chain management. A store can use connectivity to determine exactly where produce or meats have come from during a recall. Consumers know they’re getting the best food for their families.

Personalization and 3D printing

Another driving trend in food is personalization. Whether it’s food that meets a hot new diet or doesn’t have allergens that cause health problems for much of the developed world, today’s consumer wants their food their way. As the Internet is bringing people together from across the globe, families with children who face the challenges of ADHD, for example, spoke out and demanded equal food quality to that being developed in Europe. Many children with ADHD have problems with hyperactivity caused by artificial food dyes. In Europe, these dyes have fallen under strict regulation, requiring foods that contain the dyes to be labeled similar to how alcohol and tobacco is in the U.S. Upon learning this, U.S. families demanded through a Change.org petition that a particular candy manufacturer stop using artificial food dyes in its candy.

Another trend in personalization is the advent of the 3D printer. No longer a simple gimmick to experiment with, the 3D printer has become an essential shop-floor tool in large and small businesses worldwide. Why? Because it makes it much more feasible for the average customer to afford the exact specifications they want in their food. Imagine a supermarket where a customer can simply walk up to a kiosk, request a pound of gluten-free, garlic-parmesan flavored pasta that is fortified with vitamins and is available in a number of child-friendly shapes. Instead of having an entire row of pastas, the kiosk only takes up a few square feet while still delivering a wide range of options, from economical to gourmet.

Sustainability

You’ve probably heard plenty about sustainability over the past few years. As a hot new buzzword, it’s regularly thrown into conversations whether it’s really understood or not. You know that climate change is turning into a problem for your suppliers as the weather becomes increasingly unpredictable, making it difficult to forecast potential crop yields in the long term, but what about in the short term? With your customers’ access to and interest in sustainability initiatives, your company needs to provide the information they need on what you’re doing to keep our world running. But can sustainability be good for your business? The answer is a resounding yes!

Many retailers may be unaware of the United Nations’ Sustainable Development Goals. This initiative among member nations is focused on ending hunger, improving nutrition, improving food security, and promoting sustainable agriculture across the world. Currently, half a billion small farms provide 80% of the food for developing nations. Rural development will help increase the output of small farms to meet some of the world’s rising demand. It’s estimated that today, 795 million people are undernourished, and projections show that our world’s population will grow by another two billion by 2050. How will we feed everyone? Sustainability feeds not only today’s generation, but it ensures that the capability remains to feed tomorrow’s generations as well.

Adapting to the latest trends

Though many companies are currently holding their own, how much longer will that option be viable? Food delivery, better convenience store foods, and healthy fast-food chains are all gaining ground in the market. To remain competitive, you need to understand that these seemingly esoteric, theoretical concepts can and will make a tangible impact on how food is grown, transported, personalized, and delivered in the future.

For example, let’s look at online grocery shopping. This trend has been growing wildly in the past few years, with the percentage of U.S. households that have purchased groceries online increasing from 11% in 2013 to 21% in 2015. These households are also shopping differently online compared to in-store shopping, and busy households are increasingly shopping for specific products or setting up subscription-based shopping. How does a traditional grocery store keep customers coming to a brick-and-mortar store when faced with these competitors?

I know you’re busy running your business on a day to day basis, but you can see the additional levels of complexity in these topics that you need to understand to drive future revenue. To remain competitive, you need to improve your customers’ brand loyalty and grow your companys’ market share. By getting a better grip on these topics’ complexity, you’ll be able to address those concerns with a deeper understanding of the latest trends.

At SAP, we believe in helping our clients get the tools they need to stay ahead of the latest trends in their industries. Our upcoming SAP Future of Food Forum is an online series of virtual live discussions, with the first session on October 18. Among the topics we’ll cover during these discussions is the role being played by technology in terms of food sustainability.

To learn more about food sustainability and topics around the future of food, please join our virtual forum.

 

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About Joerg Koesters

Joerg Koesters is the Head of Retail Marketing and Communication at SAP. He is a Technology Marketing executive with 20 years of experience in Marketing, Sales and Consulting, Joerg has deep knowledge in retail and consumer products having worked both in the industry and in the technology sector.

Digitization Is Crucial To Achieve UN Global Goals

Daniel Schmid

Concern, hope, enthusiasm: This was the mixture of sentiments that I perceived during the World Economic Forum (WEF) Sustainable Development Impact Summit in New York City last month.

More than 700 leaders from more than 70 countries took part—including government, business, international organizations, research centers, and not-for profits. Panelists included Salesforce CEO Marc R. Benioff, Mars president Jean-Christophe Flatin, Roche vice-chairman André S. Hoffmann, and Royal Philips president and CEO Frans van Houten.

Concern

Former U.S. Vice President and Nobel Peace Prize winner* Al Gore pointed out, in a panel discussion titled “Global Progress through Partnerships,” that the past two weeks saw two record-breaking climate-connected storms. Hurricane Harvey crossed the Gulf of Mexico, which was over four degrees warmer than normal, resulting in enormous amounts of rain. The rainfall totals in Houston were a once-every-25,000-years event. The monsoon in South Asia also brought 70 cm more rain than normal, with one-third of Bangladesh underwater.

Gore said, “We are departing the familiar bounds of history as we have known it since civilization began.” In contrast, other areas are experiencing devastating droughts: 80 percent of Portugal is in drought, and 70 large fires have burned in the western part of North America.

These conditions also create climate refugees. “Long before the civil war in Syria started, the worst drought in 900 years of record-keeping destroyed 60 percent of farms. One and a half million climate refugees entered the cities,” Gore pointed out, adding that this is a contributing factor to the war in Syria.

Hope

“But,” Gore added, “we are also meeting in a time of extraordinary and unprecedented hope.” The World Economic Forum was incremental in building the success of the Paris Agreement, and will continue to play a key role in implementing it. “Public private partnerships are the keys to putting in place the solutions we need.”

The day after the U.S. government announced it would leave the Paris Agreement, Gore said, political and business leaders, states, cities, etc., doubled down on their commitment, saying “We are still there!” SAP is one of the companies that is strongly committed to climate action: We plan to be carbon-neutral by 2025.

According to Gore, there are additional reasons for hope: Technology becomes better and cheaper all the time, a phenomenon known as the “cost-down curve.” Gadgets can now be run with wind or solar energy, and efficiency is better than ever. “The Fourth Industrial Revolution is also a sustainability revolution,” Gore said. Technology is key to meeting the sustainable development goals.

This was also consensus in the panel discussion “The Fourth Industrial Revolution: Technology-Driven, Human-Centred”: Panelists emphasized the opportunities technology brings, from artificial intelligence (AI) to improve working conditions to mobile phones in India that enable everyone to play a part in the economy (e.g. have a bank account)—even those who were formerly excluded. For girls in Africa, learning IT and coding skills bring hope for a better life.

My take? It is up to us to ensure that the opportunities technology offers outweigh the risks. To help drive awareness around the sustainable development goals (SDGs) and showcase examples of how IT can help contribute to them, SAP has published an interactive web book and iPad app as well as a free online course on openSAP: “Sustainability through Digital Transformation.”

Enthusiasm

The theme of most of the speeches and discussions I witnessed at the summit was “There is no planet B,” but also “Together we can make it,” meaning that government, public, and private-sector organizations need to cooperate to tackle the UN Sustainable Development Goals (SDGs). With partnerships and cooperation, they have the power to create positive economic, social, and environmental value through technology, solutions, and skills.

World Economic Forum founder and executive chairman Klaus Schwab described the summit’s intention: “What is needed is a true agenda for global public-private cooperation, with the objective not to defend individual interests, but to keep the destiny of humankind as a whole in mind.”

As a result of the summit, several major new initiatives that will advance public-private cooperation on the global goals were announced or launched, including:

These initiatives show the will to cooperate and the readiness to act of leaders from all over the world—let us all have a part in tackling the biggest challenges of the planet!

*The Nobel Peace Prize for 2007 was awarded to the Intergovernmental Panel on Climate Change (IPCC) and former US Vice President Al Gore for their efforts to obtain and disseminate information about the climate challenge. In Gore’s case, the award was grounded in his tireless campaign to put the climate crisis on the political agenda.

This story originally appeared on the SAP Community.

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Daniel Schmid

About Daniel Schmid

Daniel Schmid was appointed Chief Sustainability Officer at SAP in 2014. Since 2008 he has been engaged in transforming SAP into a role model of a sustainable organization, establishing mid and long term sustainability targets. Linking non-financial and financial performance are key achievements of Daniel and his team.

Digitalist Flash Briefing : Is Downsizing A Radical Solution To Save Planet Earth?

Bonnie D. Graham

Today’s briefing takes us to the question of what YOU would do to save our planet.

  • Amazon Echo or Dot: Enable the “Digitalist” flash briefing skill, and ask Alexa to “play my flash briefings” on every business day.
  • Alexa on a mobile device:
    • Download the Amazon Alexa app: Select Skills, and search “Digitalist”. Then, select Digitalist, and click on the Enable button.
    • Download the Amazon app: Click on the microphone icon and say “Play my flash briefing.”

Find and listen to previous Flash Briefings on Digitalistmag.com.

Read more on today’s topic

 

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About Bonnie D. Graham

Bonnie D. Graham is the creator, producer and host/moderator of 29 Game-Changers Radio series presented by SAP, bringing technology and business strategy thought leadership panel discussions to a global audience via the Business Channel on World Talk Radio. A broadcast journalist with nearly 20 years in media production and hosting, Bonnie has held marketing communications management roles in the business software, financial services, and real estate industries. She calls SAP Radio her "dream job". Listen to Coffee Break with Game-Changers.

Diving Deep Into Digital Experiences

Kai Goerlich

 

Google Cardboard VR goggles cost US$8
By 2019, immersive solutions
will be adopted in 20% of enterprise businesses
By 2025, the market for immersive hardware and software technology could be $182 billion
In 2017, Lowe’s launched
Holoroom How To VR DIY clinics

Link to Sources


From Dipping a Toe to Fully Immersed

The first wave of virtual reality (VR) and augmented reality (AR) is here,

using smartphones, glasses, and goggles to place us in the middle of 360-degree digital environments or overlay digital artifacts on the physical world. Prototypes, pilot projects, and first movers have already emerged:

  • Guiding warehouse pickers, cargo loaders, and truck drivers with AR
  • Overlaying constantly updated blueprints, measurements, and other construction data on building sites in real time with AR
  • Building 3D machine prototypes in VR for virtual testing and maintenance planning
  • Exhibiting new appliances and fixtures in a VR mockup of the customer’s home
  • Teaching medicine with AR tools that overlay diagnostics and instructions on patients’ bodies

A Vast Sea of Possibilities

Immersive technologies leapt forward in spring 2017 with the introduction of three new products:

  • Nvidia’s Project Holodeck, which generates shared photorealistic VR environments
  • A cloud-based platform for industrial AR from Lenovo New Vision AR and Wikitude
  • A workspace and headset from Meta that lets users use their hands to interact with AR artifacts

The Truly Digital Workplace

New immersive experiences won’t simply be new tools for existing tasks. They promise to create entirely new ways of working.

VR avatars that look and sound like their owners will soon be able to meet in realistic virtual meeting spaces without requiring users to leave their desks or even their homes. With enough computing power and a smart-enough AI, we could soon let VR avatars act as our proxies while we’re doing other things—and (theoretically) do it well enough that no one can tell the difference.

We’ll need a way to signal when an avatar is being human driven in real time, when it’s on autopilot, and when it’s owned by a bot.


What Is Immersion?

A completely immersive experience that’s indistinguishable from real life is impossible given the current constraints on power, throughput, and battery life.

To make current digital experiences more convincing, we’ll need interactive sensors in objects and materials, more powerful infrastructure to create realistic images, and smarter interfaces to interpret and interact with data.

When everything around us is intelligent and interactive, every environment could have an AR overlay or VR presence, with use cases ranging from gaming to firefighting.

We could see a backlash touting the superiority of the unmediated physical world—but multisensory immersive experiences that we can navigate in 360-degree space will change what we consider “real.”


Download the executive brief Diving Deep Into Digital Experiences.


Read the full article Swimming in the Immersive Digital Experience.

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Kai Goerlich

About Kai Goerlich

Kai Goerlich is the Chief Futurist at SAP Innovation Center network His specialties include Competitive Intelligence, Market Intelligence, Corporate Foresight, Trends, Futuring and ideation. Share your thoughts with Kai on Twitter @KaiGoe.heif Futu

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Blockchain: Much Ado About Nothing? How Very Wrong!

Juergen Roehricht

Let me start with a quote from McKinsey, that in my view hits the nail right on the head:

“No matter what the context, there’s a strong possibility that blockchain will affect your business. The very big question is when.”

Now, in the industries that I cover in my role as general manager and innovation lead for travel and transportation/cargo, engineering, construction and operations, professional services, and media, I engage with many different digital leaders on a regular basis. We are having visionary conversations about the impact of digital technologies and digital transformation on business models and business processes and the way companies address them. Many topics are at different stages of the hype cycle, but the one that definitely stands out is blockchain as a new enabling technology in the enterprise space.

Just a few weeks ago, a customer said to me: “My board is all about blockchain, but I don’t get what the excitement is about – isn’t this just about Bitcoin and a cryptocurrency?”

I can totally understand his confusion. I’ve been talking to many blockchain experts who know that it will have a big impact on many industries and the related business communities. But even they are uncertain about the where, how, and when, and about the strategy on how to deal with it. The reason is that we often look at it from a technology point of view. This is a common mistake, as the starting point should be the business problem and the business issue or process that you want to solve or create.

In my many interactions with Torsten Zube, vice president and blockchain lead at the SAP Innovation Center Network (ICN) in Potsdam, Germany, he has made it very clear that it’s mandatory to “start by identifying the real business problem and then … figure out how blockchain can add value.” This is the right approach.

What we really need to do is provide guidance for our customers to enable them to bring this into the context of their business in order to understand and define valuable use cases for blockchain. We need to use design thinking or other creative strategies to identify the relevant fields for a particular company. We must work with our customers and review their processes and business models to determine which key blockchain aspects, such as provenance and trust, are crucial elements in their industry. This way, we can identify use cases in which blockchain will benefit their business and make their company more successful.

My highly regarded colleague Ulrich Scholl, who is responsible for externalizing the latest industry innovations, especially blockchain, in our SAP Industries organization, recently said: “These kinds of use cases are often not evident, as blockchain capabilities sometimes provide minor but crucial elements when used in combination with other enabling technologies such as IoT and machine learning.” In one recent and very interesting customer case from the autonomous province of South Tyrol, Italy, blockchain was one of various cloud platform services required to make this scenario happen.

How to identify “blockchainable” processes and business topics (value drivers)

To understand the true value and impact of blockchain, we need to keep in mind that a verified transaction can involve any kind of digital asset such as cryptocurrency, contracts, and records (for instance, assets can be tangible equipment or digital media). While blockchain can be used for many different scenarios, some don’t need blockchain technology because they could be handled by a simple ledger, managed and owned by the company, or have such a large volume of data that a distributed ledger cannot support it. Blockchain would not the right solution for these scenarios.

Here are some common factors that can help identify potential blockchain use cases:

  • Multiparty collaboration: Are many different parties, and not just one, involved in the process or scenario, but one party dominates everything? For example, a company with many parties in the ecosystem that are all connected to it but not in a network or more decentralized structure.
  • Process optimization: Will blockchain massively improve a process that today is performed manually, involves multiple parties, needs to be digitized, and is very cumbersome to manage or be part of?
  • Transparency and auditability: Is it important to offer each party transparency (e.g., on the origin, delivery, geolocation, and hand-overs) and auditable steps? (e.g., How can I be sure that the wine in my bottle really is from Bordeaux?)
  • Risk and fraud minimization: Does it help (or is there a need) to minimize risk and fraud for each party, or at least for most of them in the chain? (e.g., A company might want to know if its goods have suffered any shocks in transit or whether the predefined route was not followed.)

Connecting blockchain with the Internet of Things

This is where blockchain’s value can be increased and automated. Just think about a blockchain that is not just maintained or simply added by a human, but automatically acquires different signals from sensors, such as geolocation, temperature, shock, usage hours, alerts, etc. One that knows when a payment or any kind of money transfer has been made, a delivery has been received or arrived at its destination, or a digital asset has been downloaded from the Internet. The relevant automated actions or signals are then recorded in the distributed ledger/blockchain.

Of course, given the massive amount of data that is created by those sensors, automated signals, and data streams, it is imperative that only the very few pieces of data coming from a signal that are relevant for a specific business process or transaction be stored in a blockchain. By recording non-relevant data in a blockchain, we would soon hit data size and performance issues.

Ideas to ignite thinking in specific industries

  • The digital, “blockchained” physical asset (asset lifecycle management): No matter whether you build, use, or maintain an asset, such as a machine, a piece of equipment, a turbine, or a whole aircraft, a blockchain transaction (genesis block) can be created when the asset is created. The blockchain will contain all the contracts and information for the asset as a whole and its parts. In this scenario, an entry is made in the blockchain every time an asset is: sold; maintained by the producer or owner’s maintenance team; audited by a third-party auditor; has malfunctioning parts; sends or receives information from sensors; meets specific thresholds; has spare parts built in; requires a change to the purpose or the capability of the assets due to age or usage duration; receives (or doesn’t receive) payments; etc.
  • The delivery chain, bill of lading: In today’s world, shipping freight from A to B involves lots of manual steps. For example, a carrier receives a booking from a shipper or forwarder, confirms it, and, before the document cut-off time, receives the shipping instructions describing the content and how the master bill of lading should be created. The carrier creates the original bill of lading and hands it over to the ordering party (the current owner of the cargo). Today, that original paper-based bill of lading is required for the freight (the container) to be picked up at the destination (the port of discharge). Imagine if we could do this as a blockchain transaction and by forwarding a PDF by email. There would be one transaction at the beginning, when the shipping carrier creates the bill of lading. Then there would be look-ups, e.g., by the import and release processing clerk of the shipper at the port of discharge and the new owner of the cargo at the destination. Then another transaction could document that the container had been handed over.

The future

I personally believe in the massive transformative power of blockchain, even though we are just at the very beginning. This transformation will be achieved by looking at larger networks with many participants that all have a nearly equal part in a process. Today, many blockchain ideas still have a more centralistic approach, in which one company has a more prominent role than the (many) others and often is “managing” this blockchain/distributed ledger-supported process/approach.

But think about the delivery scenario today, where goods are shipped from one door or company to another door or company, across many parties in the delivery chain: from the shipper/producer via the third-party logistics service provider and/or freight forwarder; to the companies doing the actual transport, like vessels, trucks, aircraft, trains, cars, ferries, and so on; to the final destination/receiver. And all of this happens across many countries, many borders, many handovers, customs, etc., and involves a lot of paperwork, across all constituents.

“Blockchaining” this will be truly transformational. But it will need all constituents in the process or network to participate, even if they have different interests, and to agree on basic principles and an approach.

As Torsten Zube put it, I am not a “blockchain extremist” nor a denier that believes this is just a hype, but a realist open to embracing a new technology in order to change our processes for our collective benefit.

Turn insight into action, make better decisions, and transform your business. Learn how.

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Juergen Roehricht

About Juergen Roehricht

Juergen Roehricht is General Manager of Services Industries and Innovation Lead of the Middle and Eastern Europe region for SAP. The industries he covers include travel and transportation; professional services; media; and engineering, construction and operations. Besides managing the business in those segments, Juergen is focused on supporting innovation and digital transformation strategies of SAP customers. With more than 20 years of experience in IT, he stays up to date on the leading edge of innovation, pioneering and bringing new technologies to market and providing thought leadership. He has published several articles and books, including Collaborative Business and The Multi-Channel Company.