Omnichannel Transformation

Top Stories

The Marketing Funnel May Not Be As Dead As We Think!

27-Apr-2017 | Fred Isbell

As conversations with college students show, customer relationship management and marketing automation still have a big role to play in marketing.

How To Boost Consumer Engagement For The Digital Economy

27-Apr-2017 | Don Gordon

Why digital transformation? Insight, speed, and the ability to execute are all necessary for consumer product companies to succeed in the digital economy.

Platform Economy: Putting Customer Value First

26-Apr-2017 | Pedro Pereira

Digital platforms are changing the way people consume products and services. Companies need to radically change how they create value in this new economy.

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