Omnichannel Transformation

Top Stories

Why Digital Transformation May Require Getting Phygital

18-Aug-2017 | Darren Hunter

The confluence of physical and digital, or going phygital, should result in a more efficient business and a better customer experience.

The Heart Of Evolution: 20 Years Of Customer Experience

18-Aug-2017 | Jamie Anderson

New podcast explores how technology and customer demand have challenged norms and changed customer experience expectations.

Game Theory: The Nobel Prize-Winning Idea That’s Changing Marketing (And What To Do With It)

18-Aug-2017 | Dan Stevens

Game theory is the best way to determine which marketing campaigns generate results with buyers.

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