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The Difference Between Advocates And Influencers (And Why You Need Both)

22-Mar-2017 | Tiffany Rowe | Digital Customer Loyalty

Both advocates and influencers are integral to a successful marketing campaign. Here are the subtle details of each role and why you need to attract both.

Likability Matters: 4 Ways To Make People Like Your Brand

22-Mar-2017 | Michael Brenner

Want to become “that brand”—the one everyone knows and likes? Here's how to do it.

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