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How Game Theory Is Taking Marketing To The Next Level

19-May-2017 | Adam Winfield

Game theory proponents are making a strong case for why it’s the most effective method we have to understand emotionally driven customer behavior.

The Customer Value Lifecycle Of The Supply Chain

17-May-2017 | Karen Lynch

A successful omnichannel strategy must start with understanding what customers want and how their needs and expectations are constantly evolving and changing.

Customer Loyalty: Your Major Objective Yesterday, Today, And Tomorrow

12-May-2017 | Julia Rovinskaya

Here's how one steel company wins big by putting customers first and embracing e-commerce.

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