Digital Customer Loyalty


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Connected Marketing: How IoT Is Revolutionizing Customer Engagement

23-Mar-2018 | Joerg Koesters

IoT technology is transforming the way companies and customers interact and revolutionizing customer engagement by leveraging data and insights for real-time action.

How Real-Time Consumer Intent Is Changing The Sales Cycle

22-Mar-2018 | Ralf Kern

Real-time intent is a powerful marketing tool that helps businesses close more deals by providing the information consumers need at the exact moment they’re open to receiving this information. This drives decision maker consensus, reduces barriers to sales, and primes consumer to take immediate action.

Global Findings On IoT For Consumer Products

22-Mar-2018 | Don Gordon

New study reveals that the IoT presents massive opportunities to consumer products companies in ways that are often unseen to consumers. Here's more.

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