Digitalist Flash Briefing: Changing The B2B Customer Experience With Social Selling

Bonnie D. Graham

Today’s digital buyer expects to be a dynamic part of the sales process, not just a passive receiver of information. According to a Walker study, customer experience will overtake price and product as the key brand differentiator. Can social selling help B2B solutions sellers enhance their customer’sexperience throughout the sales cycle?

  • Amazon Echo or Dot: Enable the “Digitalist” flash briefing skill, and ask Alexa to “play my flash briefings” on every business day.
  • Alexa on a mobile device:
    • Download the Amazon Alexa app: Select Skills, and search “Digitalist”. Then, select Digitalist, and click on the Enable button.
    • Download the Amazon app: Click on the microphone icon and say “Play my flash briefing.”

Find and listen to previous Flash Briefings on Digitalistmag.com.

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About Bonnie D. Graham

Bonnie D. Graham is the creator, producer, and host/moderator of Game-Changers Radio series presented by SAP, bringing technology and business strategy discussions to a global audience. Listen to the series flagship, Coffee Break with Game-Changers.