These days it seems like you can’t discuss digital content without bringing up Netflix, and for good reason. Netflix has changed the digital content game. With its library of streaming movies and TV shows, it enables viewers to take control of when, where, and how they tune in.
Consumers want control over their content, but that doesn’t mean give them everything and make them sort it out themselves. By learning as much about their customers as possible and utilizing personalized rankings, Netflix is able to package up tailored recommendations to each viewer. They want control, but they need you to provide them with ample, relevant, binge-worthy content that they can then consume on their own time, at their own pace.
The following infographic, by LookBookHQ, explores this and various other lessons B2B marketers can learn from the streaming behemoth.
For more on B2B digital marketing strategies, see The B2B E-Commerce Customer Experience Is Not What You Think.