Social media began as little more than a place to find and connect with old friends from high school, but it has grown to become a massive marketing opportunity that stretches across numerous platforms and offers a way to reach, quite literally, billions of potential customers through the World Wide Web.
Today’s major platforms offer huge potential for new customers to find and connect with your brand, and for you to promote your content and generate sales leads and new business for your company. Social media also allows you to instantly engage, interact with, and reach existing and potential customers who need immediate assistance, helping your brand to deliver a positive customer experience they will love.
So if you are just getting started with social media today, here are the tips and tricks you need to get the most out of your social media marketing efforts and to help you take your brand to the next level.
Launched in 2004, Facebook has nearly 1.4 billion registered users around the world and continues to be the platform with the most engaged users. According to Pew Research Center, 70% of Facebook users log on to the site daily, and 43% do so several times a day.
Here are a few mind-blowing stats about Facebook: 1.3 million pieces of content are shared every minute. More than 49 million of posts are created every 15 minutes. Facebook adds 8 new users every second. An average Facebook user spends 21 minutes on the platform every day.
If you have just created a Facebook page for your brand, here are a few useful tips to help you get started with building your page and community:
Image sizingFor your Facebook page’s profile photo, the image should be at least 180 by 180 pixels. The final image will be displayed at 160 by 160 pixels, and the thumbnail will appear on Facebook at 32 by 32 pixels. For your cover photo, the image should be at least 399 by 160 pixels. The optimal image size should be under 100KB. If your images contain text, for best results you’ll want to use the file type PNG.
When sharing photos on your wall, the optimal size is 1200 by 900 pixels. Similarly, the image should be under 100KB and PNG file format would be the best for images with text.
Posting Days And Times
Sharing Tips and tricks
Share a variety of content, including videos and images, which is relevant to your audience to keep things interesting. To engage your Facebook fans, you’ll also want to share exclusive content that is not shared on other networks.
Want your audience to share your content? Just ask! While you don’t want to do this for every single post, it is okay to ask them to share your content directly from time to time, particularly any new content you have created, for example.
More than 300 billion tweets have been sent since Twitter started in 2006. There are more than 241 million monthly active users on Twitter, with 184 million using mobile. 38% of Twitter users surveyed by Pew Research Center say they use Twitter on a daily basis, with 21% using the site on a weekly basis.
To get your brand started on Twitter, here are a few helpful tips:
Sharing tips and tricksIf you mentioned any brands or individuals such as influencers in your content, you’ll want to @mention them when you send your tweets. They may help amplify your content via their Twitter accounts, which can help boost your reach and following.
Building relationships with your followers is key to being successful on Twitter. While sharing valuable content regularly is important, you’ll also want to take the time to engage with your followers through conversations, including thanking those who have shared your content.
While women continue to dominate this image-centric platform, its usage demographics are slowly changing. One-third of all new Pinterest users are now men. And according to Pew Research Center, 55% of all Pinterest users use the site on a daily or weekly basis, and user engagement continues to grow.
Here are some tips to get you started on Pinterest:
Your Pinterest profile photo is displayed at 165 by 165 pixels on the homepage. Everywhere else it is displayed at 32 by 32 pixels. As with other platforms, the maximum file size is 10MB.
Board creation is one of the most important elements of Pinterest. For every board you create, you should use attention-grabbing photos relevant to a particular board that will attract your target audience.
With board display, the optimal size for large thumbnails is 222 by 150 pixels. For smaller thumbnails, the optimal size is 55 by 55 pixels. With pin sizes, any pins displayed at 236 pixels wide the height will be scaled proportionately. For expanded pins, the minimum width is 600 pixels.
Posting days and times
According to On Blast, the best days to post are Saturdays, and the best time of the day is between 8 p.m. and 11 p.m. The peak time on Pinterest is 9 p.m.
Sharing tips and tricks
To build your Pinterest community and increase your reach, add Pinterest buttons to all of your images to encourage people to save and visit your Pinterest page. You’ll also want to share your images on group boards, and share more original pins than re-pins.
YouTube has more than one billion users, which is almost one-third of all people on the Internet! Growth in watch time has gone up by at least 50% year over year for the past three years. For those who watch videos on YouTube, the average viewing session is now more than 40 minutes, which is up more than 50% year over year.
To get your branded YouTube channel going, here are a few useful tips:
For your channel’s cover image, the optimal size is 2560 by 1440 pixels. For best cross-platform compatibility, your cover image should be optimized to display at the following resolutions:
- Desktop: 2560 by 423 pixels
- Mobile: 1564 by 423 pixels
- Tablet: 1855 by 423 pixels
- TV: 2560 by 1440 pixels
The optimal resolution for video uploads is 1280 by 720 pixels, and they must maintain 16:9 aspect ratio. 1280 by 720 pixels is also the minimum resolution for videos to be qualified as HD resolution. For highest-quality video uploads, they should be at 1920 by 1080 pixels.
Posting days and times
According to On Blast, the best days to post videos on YouTube are Thursdays, Fridays, Saturdays, and Sundays. The best time of day to post is between 12 noon and 3 p.m, and the time to avoid posting is between 5 p.m and 6 p.m. The highest engagement activity on YouTube starts on Thursdays and continues through Sundays. On weekdays, engagement rises after work at around 6 p.m.
Sharing tips and tricks
To encourage viewers to watch more videos from your YouTube channel, create “end cards” at the end of each video to point them to other video content you have uploaded. As your audience may not all be following your YouTube channel, you will want to share your videos on other social networks to make sure your audience sees them.
Instagram has come a long way from its start as an iOS-only app. Now it is a massive social network with both mobile and web presence, and it is showing no signs of slowing down anytime soon. There are 400 million monthly active users on Instagram, with 59% of users on the platform daily and 35% using the platform several times a day.
So how do you get started on Instagram? If you have just created your brand channel, here are a few useful tips:
For your Instagram profile photo, the image will be displayed at 110 by 110 pixels, so this is the optimal image size for your profile photo. Since your profile photo will be cropped to square, make sure your photo maintains a 1:1 aspect ratio.
Thumbnails of photos you upload will appear on your profile page at 292 by 292 pixels. While thumbnails will display as square images, Instagram photos are no longer restricted to square only, so any aspect ratio may be uploaded.
For best-quality photos, you will want to go with images that are 1080 pixels wide. Images in your feed will be displayed at 600 pixels wide, and the height will be scaled proportionately.
Posting days and times
On Blast states that the best days to post on Instagram are Mondays. On average the highest post activity is between 3 p.m and 4 p.m. Instagram does show consistent engagement throughout the week, though there is a slight dip on Sundays.
Sharing tips and tricks
To help grow your following and engagement, collaborate and tag influencers in your posts when relevant. Encourage engagement, including asking your followers to answer questions, tag their friends and share reactions, will be the best way to grow your audience organically, along with sharing relevant and interesting content.
What other social media tips and tricks did On Blast miss? Please share yours below!
Are you interested in engaging and converting new customers for your business? Contact me here and let’s talk about how we can help. Or follow me on LinkedIn, Twitter, or Facebook,
Photo Source: flickr
Check out the full infographic from On Blast below.
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