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The Ultimate Guide To Becoming A Social Media Rock Star [INFOGRAPHIC]

Michael Brenner

Social media began as little more than a place to find and connect with old friends from high school, but it has grown to become a massive marketing opportunity that stretches across numerous platforms and offers a way to reach, quite literally, billions of potential customers through the World Wide Web.

Today’s major platforms offer huge potential for new customers to find and connect with your brand, and for you to promote your content and generate sales leads and new business for your company. Social media also allows you to instantly engage, interact with, and reach existing and potential customers who need immediate assistance, helping your brand to deliver a positive customer experience they will love.

So if you are just getting started with social media today, here are the tips and tricks you need to get the most out of your social media marketing efforts and to help you take your brand to the next level.

1. Facebook

Launched in 2004, Facebook has nearly 1.4 billion registered users around the world and continues to be the platform with the most engaged users. According to Pew Research Center, 70% of Facebook users log on to the site daily, and 43% do so several times a day.

Here are a few mind-blowing stats about Facebook: 1.3 million pieces of content are shared every minute. More than 49 million of posts are created every 15 minutes. Facebook adds 8 new users every second. An average Facebook user spends 21 minutes on the platform every day.

If you have just created a Facebook page for your brand, here are a few useful tips to help you get started with building your page and community:

Image sizingFor your Facebook page’s profile photo, the image should be at least 180 by 180 pixels. The final image will be displayed at 160 by 160 pixels, and the thumbnail will appear on Facebook at 32 by 32 pixels. For your cover photo, the image should be at least 399 by 160 pixels. The optimal image size should be under 100KB. If your images contain text, for best results you’ll want to use the file type PNG.

When sharing photos on your wall, the optimal size is 1200 by 900 pixels. Similarly, the image should be under 100KB and PNG file format would be the best for images with text.

Posting Days And Times

According to On Blast, the best days to post on Facebook are Thursdays and Fridays. 1 p.m. appears to bet the time with the most shares, and 3 p.m. with the most likes. The highest level of activity on Facebook is between 9 a.m. and 7 p.m.

Sharing Tips and tricks

Share a variety of content, including videos and images, which is relevant to your audience to keep things interesting. To engage your Facebook fans, you’ll also want to share exclusive content that is not shared on other networks.

Want your audience to share your content? Just ask! While you don’t want to do this for every single post, it is okay to ask them to share your content directly from time to time, particularly any new content you have created, for example.

2. Twitter

More than 300 billion tweets have been sent since Twitter started in 2006. There are more than 241 million monthly active users on Twitter, with 184 million using mobile. 38% of Twitter users surveyed by Pew Research Center say they use Twitter on a daily basis, with 21% using the site on a weekly basis.

To get your brand started on Twitter, here are a few helpful tips:

Image sizing
For the profile photo, the recommended size is 400 by 400 pixels. If your image size is different, keep in mind that it will be cropped square and will be displayed at 200 by 200 pixels.
The optimal size for your header photo will be 1500 by 500 pixels. The maximum file size is 10MB, and the best image files are PNG, followed by JPG or GIF.In-stream preview, which lets Twitter users share and view photos in their feed without clicking or expanding the preview, is a great way to get your audience’s attention.
The optimal size for in-stream photos is 506 by 506 pixels. If you don’t resize your images, Twitter will automatically display them as 440 by 220 pixels in people’s stream. This won’t be ideal, especially if you have text in your images, or if the dominant element in your photos is cut off or not in the middle.
Posting days and times
According to On Blast, the best days to post on Twitter are Wednesdays, Saturdays, and Sundays. 1 p.m. receives the most retweets, and 12 noon and 6 p.m. gets the highest click-through rate. For B2B, the highest level of activity appears to be during weekdays, and weekends and Wednesdays are best for B2C activity.

Sharing tips and tricksIf you mentioned any brands or individuals such as influencers in your content, you’ll want to @mention them when you send your tweets. They may help amplify your content via their Twitter accounts, which can help boost your reach and following.

Building relationships with your followers is key to being successful on Twitter. While sharing valuable content regularly is important, you’ll also want to take the time to engage with your followers through conversations, including thanking those who have shared your content.

3. Pinerest

While women continue to dominate this image-centric platform, its usage demographics are slowly changing. One-third of all new Pinterest users are now men. And according to Pew Research Center, 55% of all Pinterest users use the site on a daily or weekly basis, and user engagement continues to grow.

Here are some tips to get you started on Pinterest:

Image sizing

Your Pinterest profile photo is displayed at 165 by 165 pixels on the homepage. Everywhere else it is displayed at 32 by 32 pixels. As with other platforms, the maximum file size is 10MB.

Board creation is one of the most important elements of Pinterest. For every board you create, you should use attention-grabbing photos relevant to a particular board that will attract your target audience.

With board display, the optimal size for large thumbnails is 222 by 150 pixels. For smaller thumbnails, the optimal size is 55 by 55 pixels. With pin sizes, any pins displayed at 236 pixels wide the height will be scaled proportionately. For expanded pins, the minimum width is 600 pixels.

Posting days and times

According to On Blast, the best days to post are Saturdays, and the best time of the day is between 8 p.m. and 11 p.m. The peak time on Pinterest is 9 p.m.

Sharing tips and tricks

To build your Pinterest community and increase your reach, add Pinterest buttons to all of your images to encourage people to save and visit your Pinterest page. You’ll also want to share your images on group boards, and share more original pins than re-pins.

4. YouTube

YouTube has more than one billion users, which is almost one-third of all people on the Internet! Growth in watch time has gone up by at least 50% year over year for the past three years. For those who watch videos on YouTube, the average viewing session is now more than 40 minutes, which is up more than 50% year over year.

To get your branded YouTube channel going, here are a few useful tips:

Image sizing

For your channel’s cover image, the optimal size is 2560 by 1440 pixels. For best cross-platform compatibility, your cover image should be optimized to display at the following resolutions:

  • Desktop: 2560 by 423 pixels
  • Mobile: 1564 by 423 pixels
  • Tablet: 1855 by 423 pixels
  • TV: 2560 by 1440 pixels

The optimal resolution for video uploads is 1280 by 720 pixels, and they must maintain 16:9 aspect ratio. 1280 by 720 pixels is also the minimum resolution for videos to be qualified as HD resolution. For highest-quality video uploads, they should be at 1920 by 1080 pixels.

Posting days and times

According to On Blast, the best days to post videos on YouTube are Thursdays, Fridays, Saturdays, and Sundays. The best time of day to post is between 12 noon and 3 p.m, and the time to avoid posting is between 5 p.m and 6 p.m. The highest engagement activity on YouTube starts on Thursdays and continues through Sundays. On weekdays, engagement rises after work at around 6 p.m.

Sharing tips and tricks

To encourage viewers to watch more videos from your YouTube channel, create “end cards” at the end of each video to point them to other video content you have uploaded. As your audience may not all be following your YouTube channel, you will want to share your videos on other social networks to make sure your audience sees them.

5. Instagram

Instagram has come a long way from its start as an iOS-only app. Now it is a massive social network with both mobile and web presence, and it is showing no signs of slowing down anytime soon. There are 400 million monthly active users on Instagram, with 59% of users on the platform daily and 35% using the platform several times a day.

So how do you get started on Instagram? If you have just created your brand channel, here are a few useful tips:

Image sizing

For your Instagram profile photo, the image will be displayed at 110 by 110 pixels, so this is the optimal image size for your profile photo. Since your profile photo will be cropped to square, make sure your photo maintains a 1:1 aspect ratio.

Thumbnails of photos you upload will appear on your profile page at 292 by 292 pixels. While thumbnails will display as square images, Instagram photos are no longer restricted to square only, so any aspect ratio may be uploaded.

For best-quality photos, you will want to go with images that are 1080 pixels wide. Images in your feed will be displayed at 600 pixels wide, and the height will be scaled proportionately.

Posting days and times

On Blast states that the best days to post on Instagram are Mondays. On average the highest post activity is between 3 p.m and 4 p.m. Instagram does show consistent engagement throughout the week, though there is a slight dip on Sundays.

Sharing tips and tricks

To help grow your following and engagement, collaborate and tag influencers in your posts when relevant. Encourage engagement, including asking your followers to answer questions, tag their friends and share reactions, will be the best way to grow your audience organically, along with sharing relevant and interesting content.

What other social media tips and tricks did On Blast miss? Please share yours below!

Are you interested in engaging and converting new customers for your business? Contact me here and let’s talk about how we can help. Or follow me on LinkedInTwitter, or Facebook, and if you like what you see, subscribe here for regular updates.

Photo Source: flickr

Check out the full infographic from On Blast below.

Social Media Image Sizing Cheat Sheet

The post The Ultimate Guide To Becoming A Social Media Rock Star [Infographic] appeared first on Marketing Insider Group.

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About Michael Brenner

Michael Brenner is a globally-recognized keynote speaker, author of  The Content Formula and the CEO of Marketing Insider GroupHe has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and   a top  CMO influencer by Forbes.

The Death Of The Water Cooler Moment: Advertising In The On-Demand Landscape

Michael Brenner

The water cooler moment ranks among the unsung cultural drivers of modern corporate life. Imagine it’s Monday morning in the office, staff are arriving and preparing for the working week ahead, but leaving their desks for a minute or two to grab a glass of water or a cup of coffee or tea, and lingering around the water cooler discussing the weekend’s news or must-see binge-worthy series on Netflix.

As a cultural phenomenon it was almost unique. There was no broadcasting taking place, no additional message being transmitted, just groups of people gathering together to discuss key moments in popular culture and current events. But to dismiss this sort of occurrence as simple is to miss out on the bigger picture altogether.

It was the social and psychological complexity of the water cooler moment that made it so valuable for advertisers and digital marketers. People don’t want to be socially excluded. They don’t want to miss out on the cultural products du jour or appear ignorant on the issues of the day.

This psychology exerts pressure; it pushes media consumers and television watchers to follow the herd, bunching up and collecting themselves into one place. This makes the life of a media services provider much easier.

The end of an era

Two things torpedoed the water cooler moment: advances in technology and shifting attitudes towards television consumption. Homes that once had a single central television set are now not so limited. Several decades ago, as televisions became cheaper, households often bought second or third sets for other rooms. In recent years, computers have found pride of place in the home, providing more screens on which to view broadcasts traditionally reserved for the television.

Tablets and smartphones now proliferate, as do on-demand media services. Consumers can watch whatever they want, whenever they want, however they want, and wherever they want. The water cooler moment hinged on communal experience; it required groups of people gathering in front of devices – not necessarily in the same place – but certainly at the same time. This doesn’t happen in the same way it used to.

Attitudes have shifted, too. To understand this, we only need to look at news coverage. News was once carefully regimented. Unless you were close enough to an event to hear about it through word of mouth or even witness it for yourself, information was fed to you via newspapers in the morning and evening, and via 25-minute bulletins at set points throughout the day.

Again, this delivered us a sense of communal experience, of witnessing the unfolding of events together, en masse. The audience was unified in their consumption of facts and figures, delivered at regular intervals.

Not anymore. Now there is rolling news, there is 24-hour connection via smartphones and other devices, there are news websites, there are live blogs, there are Twitter accounts and Medium posts, there are even dissident blogs giving you unfiltered, unrefined versions of alternative news.

Your understanding of the world is now solely your own; and no one else’s.

Beyond the cooler: What’s next for digital marketing?

Broadcasters must adapt. There is a new status quo, and media products must be positioned to fit into this renewed conception of what is normal. However, marketers must remember that this is not – or not yet, anyway – a complete revolution.

In 2013, Business Insider reported that television remains the dominant device in living rooms, at least in America, although it continues to lose ground to other pieces of tech. Statistics released by Marketing Charts in 2016 show that this is still the case and that the majority of U.S households are still loyal to the schedules, with 13 hours of scheduled television for every hour of “time-shifted” content.

We exist now in a state of transition in the media. The water cooler moment is gone, simply because users can now catch-up or re-watch key moments at any time, and so the sense of commonality is removed from the process. The water cooler moments that remain – such as the Super Bowl – are priced so far out of the market for advertisers that they might as well not exist at all.

So, what can broadcasters do? They need to create new water cooler moments, facilitating new conversations and new meeting points, tying the different mediums together. As digital marketers, we cannot afford to turn our backs on traditional forms of television just yet; instead, we need to integrate our efforts and connect with our audience en masse, across all channels.

While the water cooler has fallen, social media has risen. Social platforms may lack the human element of water cooler conversations, but they make up for this in power and scope. Look online; people are talking, discussing television shows and other cultural products in vast numbers, creating a powerful flow of discourse. The next step for broadcasters is to position their products at the heart of that discourse.

A new type of conversation around the digital water cooler

The conversation is still there; it has just moved online. In many ways, social media has become the digital water cooler, providing a forum for information exchange and cultural communication.

We can view this as a web, stretching out, linking, and uniting all the different positions in which the media engages with the public.

For digital marketers and broadcasters – now bereft of the water cooler moments they once tapped into – this represents a whole new space in which to build momentum and to spark conversation. Marketers can accompany traditional television content with hashtags and social media information to help start the discourse online, deploying directly clickable share buttons when the content is posted on a smart device.

Interaction can be incentivized with competitions and other giveaways or nurtured by opening up strategizing sessions to collaborative effort. Such interaction enhances the profile of a broadcast or a media product, while also breeding data that can then be fed back into the planning process and used in outlining future objectives.

Platforms come and platforms go, but some things remain constant; humans are social creatures and there will always be a market for discussing popular culture. In this sense, the water cooler moment never went away at all, it just changed form.

To find out more about shaping the digital water cooler, click here.

This post is the third of a seven-part series, “Reimagining Media in The Digital Age.” Check back weekly for further blogs in the series.

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About Michael Brenner

Michael Brenner is a globally-recognized keynote speaker, author of  The Content Formula and the CEO of Marketing Insider GroupHe has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and   a top  CMO influencer by Forbes.

Shaping Consumer Buying Habits In A Post-Choice World

Shady Ghattas

Have you noticed how stressed-out many marketing professionals have become over the past few years?

Or, if you’re a marketer who’s been in the game for a while, have you reflected on how much more hectic and challenging your job has become since social media forced you to drink through the data firehose?

The explosion of Internet media has introduced more customer touch points than marketers can possibly keep up with. When TV, magazines, billboards, and the like were the only ways to be seen by consumers, it was manageable. Today, not a chance. CEOs are pushing CMOs harder and harder to prove the ROI of their marketing investments—something most marketers still struggle with.

At its core, the role of the marketer has always been about choice/rejection. Choose our brand, reject the competitor. Marketers target the “moments of truth” to achieve this. In the digital world, there are many more moments of truth to manage. Think of all the interactions on social media and how brands need to get defensive really quickly in some situations. In the past, marketers had a good idea of when those moments were, and they were largely in control during those moments.

While most marketers continue to grapple with these new realities of today, let’s look at how you’ll need to do marketing to be successful 5 to 10 years from now—and how you can start laying the foundations today so you don’t get caught unprepared again.

The next wave of marketing—which has already begun in some areas—will be based on automation. Automation will create a new paradigm for marketers, one where choice/rejection is removed from the equation. The digital age expanded the number of touch points for choice/rejection, whereas the automation age has the potential to eliminate them. The question becomes: “What is the role of the marketer if there is no opportunity to influence?”

Think for a second about Amazon Dash, a device that enables you to purchase products by simply pressing a button. Think about that smart fridge that might be in your kitchen a few years from now, ordering a new carton of milk for you when it recognizes that you’re running low. Imagine that each virtually mindless, purely habitual purchase you make is no longer even that – the possibility of you breaking the mold and choosing something new has gone from 1% to 0.1%. To marketers, that is a world of difference. Unilever is one company that seems to understand this thread, given its $1B acquisition of Dollar Shave Club.

When you no longer go into the store to select your brand of laundry detergent, how does a competing brand tempt you to choose their product instead? If a brand can no longer tempt you with an attractive promotion, superior product placement, better pricing or product (the traditional 4Ps of marketing), how does a marketer get you to switch to their brand?

The answer is the marketer can no longer be about just marketing. The marketer needs to become an expert on the entire customer experience.

The complete customer experience is in part about how the front office and the back office work together. If you press the Dash order button but your order never arrives or arrives late, that’s not a positive experience. If you order but your billing is out of whack, that’s not a positive experience either. The entire shopping experience, from ordering to receiving, must link together perfectly. Automation will provide an opportunity for brands that can offer a better overall experience to win in the market. Brands that get the automation piece right, integrate their front and back office, and offer that amazing customer experience will see their margins rise and the risk of losing customers fall significantly.

Ivey Business School marketing professor Niraj Dawar explains, “Spending billions to remind consumers to buy your brand will seem inordinately wasteful. Instead, advertising dollars will be redeployed to building relationships, challenging incumbents, increasing rates of consumption, and influencing algorithm designers and owners. Brand loyalty will be redefined, forcing marketers to differentiate much more clearly between mere repurchase and actual loyalty. Marketers of incumbent brands will need to ask whether the algorithm is “loyal” or the consumer is. For challengers, the critical question will be what they need to do to compel consumers to change the algorithm’s default settings.”

The companies that succeed in the digital age will not just get the customer experience right, they’ll also understand that it’s about the power of connecting the business and the brand at every node. With this comes an opportunity for emerging players to steal market share, but also an opportunity for incumbents to keep a firm grip on theirs.

Join SAP Hybris at The Gathering, an exclusive union of the world’s bravest brands, in Banff on February 22-24. You can also register for the online-only SAP Hybris LIVE: Digital Summit happening on March 8.

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Shady Ghattas

About Shady Ghattas

Shady Ghattas is Customer Solution Director of SAP Hybris Canada (SAP). He is a digital transformation leader with a focus on customer experience from marketing to commerce.

3 Ways Robots Will Co-Evolve with Humans

Christopher Koch

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About Christopher Koch

Christopher Koch is the Editorial Director of the SAP Center for Business Insight. He is an experienced publishing professional, researcher, editor, and writer in business, technology, and B2B marketing. Share your thoughts with Chris on Twitter @Ckochster.

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Donuts, Content Management and Information Governance

Ina Felsheim

I was on vacation for two weeks, which was awesome, and my girls mainly wanted to do two things:

I had my own list of projects, too. The big one was installing glass tile on the kitchen backsplash. (Grout everywhere. That’s all I’m saying.)

After two weeks of glorious holiday, I sat down to take stock. The old technical writer in me came creeping out, and I began to count how many sets of instructions we followed over the course of the two weeks—more than 15, definitely. And the amazing thing? They were all right. Every. Last. One. From proper application of fabric paint to proper frying temperature for homemade donuts, to putting together a shoe rack that came in 20 pieces.

I’m pretty sure this wouldn’t have happened five years ago. The difference comes from an increased awareness in the importance of great user assistance. Without successful “use,” who’s going to evangelize your product?

Information Governance: Part of a Larger Food Pyramid

In EIM, we have a well-seasoned group of information developers. They apply information governance principles every day:

  • Create a single source of master information (in this case, product step-by-step instructions)
  • Manage versioning of master information (as product updates happen)
  • Survey end-users of the information to gauge quality, freshness, and applicability of master information
  • Establish master information Responsible, Accountable, Consulted, or Informed (RACI) models for owners, reviewers, and informed stakeholders.

Sometimes, we group this knowledge management work into other categories, like content management. However, information governance needs to also be inclusive of these activities; otherwise, how can we be successful? No one can live on donuts alone!

Does your information governance program include content management? Do you have comments about the quality of EIM user assistance (online help, PDFs, printed documentation, etc.)?

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Hans Thalbauer

About Hans Thalbauer

Hans Thalbauer is the Senior Vice President, Extended Supply Chain, at SAP. He is responsible for the strategic direction and the Go-To-Market of solutions for Supply Chain, Logistics, Engineering/R&D, Manufacturing, Asset Management and Sustainability at SAP.

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awareness

Donuts, Content Management and Information Governance

Ina Felsheim

I was on vacation for two weeks, which was awesome, and my girls mainly wanted to do two things:

I had my own list of projects, too. The big one was installing glass tile on the kitchen backsplash. (Grout everywhere. That’s all I’m saying.)

After two weeks of glorious holiday, I sat down to take stock. The old technical writer in me came creeping out, and I began to count how many sets of instructions we followed over the course of the two weeks—more than 15, definitely. And the amazing thing? They were all right. Every. Last. One. From proper application of fabric paint to proper frying temperature for homemade donuts, to putting together a shoe rack that came in 20 pieces.

I’m pretty sure this wouldn’t have happened five years ago. The difference comes from an increased awareness in the importance of great user assistance. Without successful “use,” who’s going to evangelize your product?

Information Governance: Part of a Larger Food Pyramid

In EIM, we have a well-seasoned group of information developers. They apply information governance principles every day:

  • Create a single source of master information (in this case, product step-by-step instructions)
  • Manage versioning of master information (as product updates happen)
  • Survey end-users of the information to gauge quality, freshness, and applicability of master information
  • Establish master information Responsible, Accountable, Consulted, or Informed (RACI) models for owners, reviewers, and informed stakeholders.

Sometimes, we group this knowledge management work into other categories, like content management. However, information governance needs to also be inclusive of these activities; otherwise, how can we be successful? No one can live on donuts alone!

Does your information governance program include content management? Do you have comments about the quality of EIM user assistance (online help, PDFs, printed documentation, etc.)?

Comments

Melissa Friedman

About Melissa Friedman

Melissa Friedman is a senior marketing manager of Global Partner Operations at SAP. She manages SAP Virtual Agency, a multi-language, online demand-generation platform for SAP partners. In her spare time, Melissa is a professional photographer who specializes in wedding, bar/bat mitzvah, and portrait photography. Follow Melissa on Twitter and LinkedIn, or view her photography work.

Tags:

awareness

Donuts, Content Management and Information Governance

Ina Felsheim

I was on vacation for two weeks, which was awesome, and my girls mainly wanted to do two things:

I had my own list of projects, too. The big one was installing glass tile on the kitchen backsplash. (Grout everywhere. That’s all I’m saying.)

After two weeks of glorious holiday, I sat down to take stock. The old technical writer in me came creeping out, and I began to count how many sets of instructions we followed over the course of the two weeks—more than 15, definitely. And the amazing thing? They were all right. Every. Last. One. From proper application of fabric paint to proper frying temperature for homemade donuts, to putting together a shoe rack that came in 20 pieces.

I’m pretty sure this wouldn’t have happened five years ago. The difference comes from an increased awareness in the importance of great user assistance. Without successful “use,” who’s going to evangelize your product?

Information Governance: Part of a Larger Food Pyramid

In EIM, we have a well-seasoned group of information developers. They apply information governance principles every day:

  • Create a single source of master information (in this case, product step-by-step instructions)
  • Manage versioning of master information (as product updates happen)
  • Survey end-users of the information to gauge quality, freshness, and applicability of master information
  • Establish master information Responsible, Accountable, Consulted, or Informed (RACI) models for owners, reviewers, and informed stakeholders.

Sometimes, we group this knowledge management work into other categories, like content management. However, information governance needs to also be inclusive of these activities; otherwise, how can we be successful? No one can live on donuts alone!

Does your information governance program include content management? Do you have comments about the quality of EIM user assistance (online help, PDFs, printed documentation, etc.)?

Comments

About Adam Winfield

Adam Winfield writes about technology, how it's affecting industries, how it's affecting businesses, and how it's affecting people.

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awareness

Donuts, Content Management and Information Governance

Ina Felsheim

I was on vacation for two weeks, which was awesome, and my girls mainly wanted to do two things:

I had my own list of projects, too. The big one was installing glass tile on the kitchen backsplash. (Grout everywhere. That’s all I’m saying.)

After two weeks of glorious holiday, I sat down to take stock. The old technical writer in me came creeping out, and I began to count how many sets of instructions we followed over the course of the two weeks—more than 15, definitely. And the amazing thing? They were all right. Every. Last. One. From proper application of fabric paint to proper frying temperature for homemade donuts, to putting together a shoe rack that came in 20 pieces.

I’m pretty sure this wouldn’t have happened five years ago. The difference comes from an increased awareness in the importance of great user assistance. Without successful “use,” who’s going to evangelize your product?

Information Governance: Part of a Larger Food Pyramid

In EIM, we have a well-seasoned group of information developers. They apply information governance principles every day:

  • Create a single source of master information (in this case, product step-by-step instructions)
  • Manage versioning of master information (as product updates happen)
  • Survey end-users of the information to gauge quality, freshness, and applicability of master information
  • Establish master information Responsible, Accountable, Consulted, or Informed (RACI) models for owners, reviewers, and informed stakeholders.

Sometimes, we group this knowledge management work into other categories, like content management. However, information governance needs to also be inclusive of these activities; otherwise, how can we be successful? No one can live on donuts alone!

Does your information governance program include content management? Do you have comments about the quality of EIM user assistance (online help, PDFs, printed documentation, etc.)?

Comments

Gavin Mooney

About Gavin Mooney

Gavin Mooney is a utilities industry solution specialist for SAP. From a background in Engineering and IT, Gavin has been working in the utilities industry with SAP products for nearly 15 years. He has had the privilege of working with a number of Electricity, Gas and Water Utilities across the globe to implement SAP’s Industry Solution for Utilities. He now works with utilities to help them identify the best way to run simple and run better with SAP's latest products. Gavin loves to network and build lasting business relationships and is passionate about cleantech and the fundamental transformation currently shaking up the utilities industry.

Tags:

awareness

Donuts, Content Management and Information Governance

Ina Felsheim

I was on vacation for two weeks, which was awesome, and my girls mainly wanted to do two things:

I had my own list of projects, too. The big one was installing glass tile on the kitchen backsplash. (Grout everywhere. That’s all I’m saying.)

After two weeks of glorious holiday, I sat down to take stock. The old technical writer in me came creeping out, and I began to count how many sets of instructions we followed over the course of the two weeks—more than 15, definitely. And the amazing thing? They were all right. Every. Last. One. From proper application of fabric paint to proper frying temperature for homemade donuts, to putting together a shoe rack that came in 20 pieces.

I’m pretty sure this wouldn’t have happened five years ago. The difference comes from an increased awareness in the importance of great user assistance. Without successful “use,” who’s going to evangelize your product?

Information Governance: Part of a Larger Food Pyramid

In EIM, we have a well-seasoned group of information developers. They apply information governance principles every day:

  • Create a single source of master information (in this case, product step-by-step instructions)
  • Manage versioning of master information (as product updates happen)
  • Survey end-users of the information to gauge quality, freshness, and applicability of master information
  • Establish master information Responsible, Accountable, Consulted, or Informed (RACI) models for owners, reviewers, and informed stakeholders.

Sometimes, we group this knowledge management work into other categories, like content management. However, information governance needs to also be inclusive of these activities; otherwise, how can we be successful? No one can live on donuts alone!

Does your information governance program include content management? Do you have comments about the quality of EIM user assistance (online help, PDFs, printed documentation, etc.)?

Comments

Kris Hansen

About Kris Hansen

Kris Hansen is senior principal, Financial Services for SAP Canada. He is focused on understanding the financial services industry and identifying new and interesting digital opportunities that create disruptive business value.

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awareness

Donuts, Content Management and Information Governance

Ina Felsheim

I was on vacation for two weeks, which was awesome, and my girls mainly wanted to do two things:

I had my own list of projects, too. The big one was installing glass tile on the kitchen backsplash. (Grout everywhere. That’s all I’m saying.)

After two weeks of glorious holiday, I sat down to take stock. The old technical writer in me came creeping out, and I began to count how many sets of instructions we followed over the course of the two weeks—more than 15, definitely. And the amazing thing? They were all right. Every. Last. One. From proper application of fabric paint to proper frying temperature for homemade donuts, to putting together a shoe rack that came in 20 pieces.

I’m pretty sure this wouldn’t have happened five years ago. The difference comes from an increased awareness in the importance of great user assistance. Without successful “use,” who’s going to evangelize your product?

Information Governance: Part of a Larger Food Pyramid

In EIM, we have a well-seasoned group of information developers. They apply information governance principles every day:

  • Create a single source of master information (in this case, product step-by-step instructions)
  • Manage versioning of master information (as product updates happen)
  • Survey end-users of the information to gauge quality, freshness, and applicability of master information
  • Establish master information Responsible, Accountable, Consulted, or Informed (RACI) models for owners, reviewers, and informed stakeholders.

Sometimes, we group this knowledge management work into other categories, like content management. However, information governance needs to also be inclusive of these activities; otherwise, how can we be successful? No one can live on donuts alone!

Does your information governance program include content management? Do you have comments about the quality of EIM user assistance (online help, PDFs, printed documentation, etc.)?

Comments

About Wilson Zhu

Wilson Zhu is a Marketing Manager at SAP. He focuses on the topic of Digital Supply Chain and IoT. Follow him on Twitter: @thezhu.

Tags:

awareness

Donuts, Content Management and Information Governance

Ina Felsheim

I was on vacation for two weeks, which was awesome, and my girls mainly wanted to do two things:

I had my own list of projects, too. The big one was installing glass tile on the kitchen backsplash. (Grout everywhere. That’s all I’m saying.)

After two weeks of glorious holiday, I sat down to take stock. The old technical writer in me came creeping out, and I began to count how many sets of instructions we followed over the course of the two weeks—more than 15, definitely. And the amazing thing? They were all right. Every. Last. One. From proper application of fabric paint to proper frying temperature for homemade donuts, to putting together a shoe rack that came in 20 pieces.

I’m pretty sure this wouldn’t have happened five years ago. The difference comes from an increased awareness in the importance of great user assistance. Without successful “use,” who’s going to evangelize your product?

Information Governance: Part of a Larger Food Pyramid

In EIM, we have a well-seasoned group of information developers. They apply information governance principles every day:

  • Create a single source of master information (in this case, product step-by-step instructions)
  • Manage versioning of master information (as product updates happen)
  • Survey end-users of the information to gauge quality, freshness, and applicability of master information
  • Establish master information Responsible, Accountable, Consulted, or Informed (RACI) models for owners, reviewers, and informed stakeholders.

Sometimes, we group this knowledge management work into other categories, like content management. However, information governance needs to also be inclusive of these activities; otherwise, how can we be successful? No one can live on donuts alone!

Does your information governance program include content management? Do you have comments about the quality of EIM user assistance (online help, PDFs, printed documentation, etc.)?

Comments

Roger Noia

About Roger Noia

Roger Noia is the director of Solution Marketing, SAP Jam Collaboration, at SAP. He is responsible for product marketing and sales enablement for our dedicated sales team as well as the broader SAP sales force selling SAP Jam.

Tags:

awareness

Donuts, Content Management and Information Governance

Ina Felsheim

I was on vacation for two weeks, which was awesome, and my girls mainly wanted to do two things:

I had my own list of projects, too. The big one was installing glass tile on the kitchen backsplash. (Grout everywhere. That’s all I’m saying.)

After two weeks of glorious holiday, I sat down to take stock. The old technical writer in me came creeping out, and I began to count how many sets of instructions we followed over the course of the two weeks—more than 15, definitely. And the amazing thing? They were all right. Every. Last. One. From proper application of fabric paint to proper frying temperature for homemade donuts, to putting together a shoe rack that came in 20 pieces.

I’m pretty sure this wouldn’t have happened five years ago. The difference comes from an increased awareness in the importance of great user assistance. Without successful “use,” who’s going to evangelize your product?

Information Governance: Part of a Larger Food Pyramid

In EIM, we have a well-seasoned group of information developers. They apply information governance principles every day:

  • Create a single source of master information (in this case, product step-by-step instructions)
  • Manage versioning of master information (as product updates happen)
  • Survey end-users of the information to gauge quality, freshness, and applicability of master information
  • Establish master information Responsible, Accountable, Consulted, or Informed (RACI) models for owners, reviewers, and informed stakeholders.

Sometimes, we group this knowledge management work into other categories, like content management. However, information governance needs to also be inclusive of these activities; otherwise, how can we be successful? No one can live on donuts alone!

Does your information governance program include content management? Do you have comments about the quality of EIM user assistance (online help, PDFs, printed documentation, etc.)?

Comments

Tags:

awareness

Donuts, Content Management and Information Governance

Ina Felsheim

I was on vacation for two weeks, which was awesome, and my girls mainly wanted to do two things:

I had my own list of projects, too. The big one was installing glass tile on the kitchen backsplash. (Grout everywhere. That’s all I’m saying.)

After two weeks of glorious holiday, I sat down to take stock. The old technical writer in me came creeping out, and I began to count how many sets of instructions we followed over the course of the two weeks—more than 15, definitely. And the amazing thing? They were all right. Every. Last. One. From proper application of fabric paint to proper frying temperature for homemade donuts, to putting together a shoe rack that came in 20 pieces.

I’m pretty sure this wouldn’t have happened five years ago. The difference comes from an increased awareness in the importance of great user assistance. Without successful “use,” who’s going to evangelize your product?

Information Governance: Part of a Larger Food Pyramid

In EIM, we have a well-seasoned group of information developers. They apply information governance principles every day:

  • Create a single source of master information (in this case, product step-by-step instructions)
  • Manage versioning of master information (as product updates happen)
  • Survey end-users of the information to gauge quality, freshness, and applicability of master information
  • Establish master information Responsible, Accountable, Consulted, or Informed (RACI) models for owners, reviewers, and informed stakeholders.

Sometimes, we group this knowledge management work into other categories, like content management. However, information governance needs to also be inclusive of these activities; otherwise, how can we be successful? No one can live on donuts alone!

Does your information governance program include content management? Do you have comments about the quality of EIM user assistance (online help, PDFs, printed documentation, etc.)?

Comments

Tags:

awareness

Donuts, Content Management and Information Governance

Ina Felsheim

I was on vacation for two weeks, which was awesome, and my girls mainly wanted to do two things:

I had my own list of projects, too. The big one was installing glass tile on the kitchen backsplash. (Grout everywhere. That’s all I’m saying.)

After two weeks of glorious holiday, I sat down to take stock. The old technical writer in me came creeping out, and I began to count how many sets of instructions we followed over the course of the two weeks—more than 15, definitely. And the amazing thing? They were all right. Every. Last. One. From proper application of fabric paint to proper frying temperature for homemade donuts, to putting together a shoe rack that came in 20 pieces.

I’m pretty sure this wouldn’t have happened five years ago. The difference comes from an increased awareness in the importance of great user assistance. Without successful “use,” who’s going to evangelize your product?

Information Governance: Part of a Larger Food Pyramid

In EIM, we have a well-seasoned group of information developers. They apply information governance principles every day:

  • Create a single source of master information (in this case, product step-by-step instructions)
  • Manage versioning of master information (as product updates happen)
  • Survey end-users of the information to gauge quality, freshness, and applicability of master information
  • Establish master information Responsible, Accountable, Consulted, or Informed (RACI) models for owners, reviewers, and informed stakeholders.

Sometimes, we group this knowledge management work into other categories, like content management. However, information governance needs to also be inclusive of these activities; otherwise, how can we be successful? No one can live on donuts alone!

Does your information governance program include content management? Do you have comments about the quality of EIM user assistance (online help, PDFs, printed documentation, etc.)?

Comments

Drew Schiller

About Drew Schiller

Drew Schiller co-founded and serves as the Chief Executive Officer of Validic, the leading digital health platform for connecting patient-generated data from apps, wearables, and in-home medical devices to the healthcare system. At Validic, Drew leads the corporate strategy, drives key day-to-day initiatives, and works closely with senior executives at partner organizations to stay ahead of the innovation curve.

Tags:

awareness