The Ultimate Guide To Becoming A Social Media Rock Star [INFOGRAPHIC]

Michael Brenner

Social media began as little more than a place to find and connect with old friends from high school, but it has grown to become a massive marketing opportunity that stretches across numerous platforms and offers a way to reach, quite literally, billions of potential customers through the World Wide Web.

Today’s major platforms offer huge potential for new customers to find and connect with your brand, and for you to promote your content and generate sales leads and new business for your company. Social media also allows you to instantly engage, interact with, and reach existing and potential customers who need immediate assistance, helping your brand to deliver a positive customer experience they will love.

So if you are just getting started with social media today, here are the tips and tricks you need to get the most out of your social media marketing efforts and to help you take your brand to the next level.

1. Facebook

Launched in 2004, Facebook has nearly 1.4 billion registered users around the world and continues to be the platform with the most engaged users. According to Pew Research Center, 70% of Facebook users log on to the site daily, and 43% do so several times a day.

Here are a few mind-blowing stats about Facebook: 1.3 million pieces of content are shared every minute. More than 49 million of posts are created every 15 minutes. Facebook adds 8 new users every second. An average Facebook user spends 21 minutes on the platform every day.

If you have just created a Facebook page for your brand, here are a few useful tips to help you get started with building your page and community:

Image sizingFor your Facebook page’s profile photo, the image should be at least 180 by 180 pixels. The final image will be displayed at 160 by 160 pixels, and the thumbnail will appear on Facebook at 32 by 32 pixels. For your cover photo, the image should be at least 399 by 160 pixels. The optimal image size should be under 100KB. If your images contain text, for best results you’ll want to use the file type PNG.

When sharing photos on your wall, the optimal size is 1200 by 900 pixels. Similarly, the image should be under 100KB and PNG file format would be the best for images with text.

Posting Days And Times

According to On Blast, the best days to post on Facebook are Thursdays and Fridays. 1 p.m. appears to bet the time with the most shares, and 3 p.m. with the most likes. The highest level of activity on Facebook is between 9 a.m. and 7 p.m.

Sharing Tips and tricks

Share a variety of content, including videos and images, which is relevant to your audience to keep things interesting. To engage your Facebook fans, you’ll also want to share exclusive content that is not shared on other networks.

Want your audience to share your content? Just ask! While you don’t want to do this for every single post, it is okay to ask them to share your content directly from time to time, particularly any new content you have created, for example.

2. Twitter

More than 300 billion tweets have been sent since Twitter started in 2006. There are more than 241 million monthly active users on Twitter, with 184 million using mobile. 38% of Twitter users surveyed by Pew Research Center say they use Twitter on a daily basis, with 21% using the site on a weekly basis.

To get your brand started on Twitter, here are a few helpful tips:

Image sizing
For the profile photo, the recommended size is 400 by 400 pixels. If your image size is different, keep in mind that it will be cropped square and will be displayed at 200 by 200 pixels.
The optimal size for your header photo will be 1500 by 500 pixels. The maximum file size is 10MB, and the best image files are PNG, followed by JPG or GIF.In-stream preview, which lets Twitter users share and view photos in their feed without clicking or expanding the preview, is a great way to get your audience’s attention.
The optimal size for in-stream photos is 506 by 506 pixels. If you don’t resize your images, Twitter will automatically display them as 440 by 220 pixels in people’s stream. This won’t be ideal, especially if you have text in your images, or if the dominant element in your photos is cut off or not in the middle.
Posting days and times
According to On Blast, the best days to post on Twitter are Wednesdays, Saturdays, and Sundays. 1 p.m. receives the most retweets, and 12 noon and 6 p.m. gets the highest click-through rate. For B2B, the highest level of activity appears to be during weekdays, and weekends and Wednesdays are best for B2C activity.

Sharing tips and tricksIf you mentioned any brands or individuals such as influencers in your content, you’ll want to @mention them when you send your tweets. They may help amplify your content via their Twitter accounts, which can help boost your reach and following.

Building relationships with your followers is key to being successful on Twitter. While sharing valuable content regularly is important, you’ll also want to take the time to engage with your followers through conversations, including thanking those who have shared your content.

3. Pinerest

While women continue to dominate this image-centric platform, its usage demographics are slowly changing. One-third of all new Pinterest users are now men. And according to Pew Research Center, 55% of all Pinterest users use the site on a daily or weekly basis, and user engagement continues to grow.

Here are some tips to get you started on Pinterest:

Image sizing

Your Pinterest profile photo is displayed at 165 by 165 pixels on the homepage. Everywhere else it is displayed at 32 by 32 pixels. As with other platforms, the maximum file size is 10MB.

Board creation is one of the most important elements of Pinterest. For every board you create, you should use attention-grabbing photos relevant to a particular board that will attract your target audience.

With board display, the optimal size for large thumbnails is 222 by 150 pixels. For smaller thumbnails, the optimal size is 55 by 55 pixels. With pin sizes, any pins displayed at 236 pixels wide the height will be scaled proportionately. For expanded pins, the minimum width is 600 pixels.

Posting days and times

According to On Blast, the best days to post are Saturdays, and the best time of the day is between 8 p.m. and 11 p.m. The peak time on Pinterest is 9 p.m.

Sharing tips and tricks

To build your Pinterest community and increase your reach, add Pinterest buttons to all of your images to encourage people to save and visit your Pinterest page. You’ll also want to share your images on group boards, and share more original pins than re-pins.

4. YouTube

YouTube has more than one billion users, which is almost one-third of all people on the Internet! Growth in watch time has gone up by at least 50% year over year for the past three years. For those who watch videos on YouTube, the average viewing session is now more than 40 minutes, which is up more than 50% year over year.

To get your branded YouTube channel going, here are a few useful tips:

Image sizing

For your channel’s cover image, the optimal size is 2560 by 1440 pixels. For best cross-platform compatibility, your cover image should be optimized to display at the following resolutions:

  • Desktop: 2560 by 423 pixels
  • Mobile: 1564 by 423 pixels
  • Tablet: 1855 by 423 pixels
  • TV: 2560 by 1440 pixels

The optimal resolution for video uploads is 1280 by 720 pixels, and they must maintain 16:9 aspect ratio. 1280 by 720 pixels is also the minimum resolution for videos to be qualified as HD resolution. For highest-quality video uploads, they should be at 1920 by 1080 pixels.

Posting days and times

According to On Blast, the best days to post videos on YouTube are Thursdays, Fridays, Saturdays, and Sundays. The best time of day to post is between 12 noon and 3 p.m, and the time to avoid posting is between 5 p.m and 6 p.m. The highest engagement activity on YouTube starts on Thursdays and continues through Sundays. On weekdays, engagement rises after work at around 6 p.m.

Sharing tips and tricks

To encourage viewers to watch more videos from your YouTube channel, create “end cards” at the end of each video to point them to other video content you have uploaded. As your audience may not all be following your YouTube channel, you will want to share your videos on other social networks to make sure your audience sees them.

5. Instagram

Instagram has come a long way from its start as an iOS-only app. Now it is a massive social network with both mobile and web presence, and it is showing no signs of slowing down anytime soon. There are 400 million monthly active users on Instagram, with 59% of users on the platform daily and 35% using the platform several times a day.

So how do you get started on Instagram? If you have just created your brand channel, here are a few useful tips:

Image sizing

For your Instagram profile photo, the image will be displayed at 110 by 110 pixels, so this is the optimal image size for your profile photo. Since your profile photo will be cropped to square, make sure your photo maintains a 1:1 aspect ratio.

Thumbnails of photos you upload will appear on your profile page at 292 by 292 pixels. While thumbnails will display as square images, Instagram photos are no longer restricted to square only, so any aspect ratio may be uploaded.

For best-quality photos, you will want to go with images that are 1080 pixels wide. Images in your feed will be displayed at 600 pixels wide, and the height will be scaled proportionately.

Posting days and times

On Blast states that the best days to post on Instagram are Mondays. On average the highest post activity is between 3 p.m and 4 p.m. Instagram does show consistent engagement throughout the week, though there is a slight dip on Sundays.

Sharing tips and tricks

To help grow your following and engagement, collaborate and tag influencers in your posts when relevant. Encourage engagement, including asking your followers to answer questions, tag their friends and share reactions, will be the best way to grow your audience organically, along with sharing relevant and interesting content.

What other social media tips and tricks did On Blast miss? Please share yours below!

Are you interested in engaging and converting new customers for your business? Contact me here and let’s talk about how we can help. Or follow me on LinkedInTwitter, or Facebook, and if you like what you see, subscribe here for regular updates.

Photo Source: flickr

Check out the full infographic from On Blast below.

Social Media Image Sizing Cheat Sheet

The post The Ultimate Guide To Becoming A Social Media Rock Star [Infographic] appeared first on Marketing Insider Group.

Comments

About Michael Brenner

Michael Brenner is a globally-recognized keynote speaker, author of  The Content Formula and the CEO of Marketing Insider GroupHe has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and   a top  CMO influencer by Forbes.

Five Goals For Small Business Owners For 2018

Aaron Solomon

Once you’ve wrapped up 2017, you should be hitting the ground running in 2018 for continued success. Here are five goals every small business owner should set for themselves in 2018.

Analyze 2017

While 2017 is over, don’t let it be forgotten. Review how your business performed and what drove revenue. Also pay attention to what didn’t work as well as you’d have liked and allocate your budgets and efforts accordingly. Learn from your successes and failures and use this information to set yourself up for success in 2018!

Increase your customer loyalty

In 2018, all of your competitors will (or should be) trying to take your customers. You should ensure that you have a plan in place for keeping them. Retailers may want to consider a loyalty points program or special promotions targeted at your existing customer base. Even if your business is not retail oriented, take the time to make sure your customers know that they are valued and that there is a benefit to staying with you.

Focus on your employees

A healthy business needs a competent, well-performing workforce. Take steps to not only retain your top performers, but attract top new talent. If you have staff that are not meeting expectations, coach them to improve performance or, if necessary, considering managing them out of your organization. Don’t let staffing hold you back!

Improve your social media marketing

Each passing year, social media marketing is more and more important for driving sales and ensuring success. If you don’t have a social media presence and marketing strategy, make it part of your goals for 2018 to get one started. If you already have one, make sure you’re taking the proper steps to improve it based on your 2017 performance.

Plan for expansion

A good mindset to have is that if you’re not growing, you’re falling behind. Your most threatening competitors will be working hard to grow their businesses, so don’t let them outpace you. Big or small, prioritize developing and executing a growth plan for 2018 to improve your market position!

For more tips on running your small business, visit the SAP Anywhere Customer Success Blog.

Comments

About Aaron Solomon

Aaron Solomon is the head of Training and Content Development for SAP Anywhere. With a dedicated history in knowledge management and consulting, he is driven to provide quality information to customers and help them understand how best to grow their businesses. His areas of expertise include e-commerce management, data analysis, and leveraging technology to improve efficiency.

Adapting To The Digital Sales Revolution

Arif Johari

Is social selling at a tipping point?

“That magic moment when an idea, trend, or social behaviour crosses a threshold, tips, spreads like wildfire.” – Malcolm Gladwell

Social selling is impacting how sales and marketing teams collaborate, accelerate business, and engage customers. With the technology that supports social selling constantly changing, do the behaviours that make a great social seller need to change too?

The modern buyer requires a modern seller

Charlene Li, principal analyst at Altimeter, wrote in the report, The Transformation of Selling: How Digital Enables Seamless Selling: “Selling must transform because the ways customers buy have changed.”

Forrester’s Mary Shea put it this way in B2B Buyers Make The Case For Better Marketing And Sales Alignment: “Your buyers want contextual interactions with both human and digital assets across a holistic but non-linear journey. They want their experiences with salespeople to be high value or frictionless.”

Sales and marketing reps will be obsolete in two years if they do not adapt

Changing times begets a need for a change in behavior. Look at what email did for communications, the computer took away from the typewriter, CRM did for the world of customer service and sales force automation (SFA) for sales.

Sales and marketing professionals must be aligned with a common understanding of the current buyer’s needs. We must meet the buyer in their digitally connected, socially engaged, mobile-attached, and video-hungry preferences. Today’s buyer wants to talk only with professionals who can add demonstrable value.

Myth: Digital selling is the same as social selling

Incorrect. Social is a component of digital.

Digital selling is understanding how to align the mindset, skillset, and toolset to engage, connect, and grow a relationship through any digital platform—social, video, email, messaging, etc.

“Social does not take the place of a handshake, but it turns a handshake into a hug.” – Brian Fanzo

How to adapt to the digital sales revolution through a social approach

1. Update your LinkedIn profile from a resume to a resource

The more value you can bring to your audience, the more likely that they will become fans, referral partners, and clients.

The litmus test: Does your profile get your buyers excited to take your call? If the answer is yes, then your profile is working for you and your customers!

2. Recognize that Twitter and LinkedIn are like peanut butter and jelly: perfect together

If LinkedIn is your primary social media platform, don’t ignore the power of Twitter.

Add your LinkedIn URL to your Twitter profile. When you have a new targeted follower, start a conversation and invite them to connect with you on LinkedIn.

If your profile is positioned correctly, they will learn much more about you as a thought leader and you can begin to move them forward in the buyer’s journey.

3. Schedule time every single day to work on LinkedIn prospecting.

Treat that time as if you were with a client.

Don’t let your prospecting time get interrupted – it’s the number-one thing you can do to get in front of new clients.

Social selling has become such a hot topic that Coffee-Break with Game Changers is dedicating an entire series to exploring its various facets and promoting best practices for salespeople. To listen to other shows in this series, visit the SAP Radio area of the SAP News Center.

Comments

Arif Johari

About Arif Johari

He is a Communications lead, Digital Marketing generalist, and Social Selling advocate. He trains marketing and sales employees to become experts in Social Selling so that they’d leverage social media as a leads-generation tool. He is responsible for executing innovative marketing strategies to increase engagement in social media, customer community, and landing pages through content, events, and A/B testing. He is passionate in making the work processes of the marketing and sales team more efficient, so that they can generate more revenue in a shorter time.

Human Skills for the Digital Future

Dan Wellers and Kai Goerlich

Technology Evolves.
So Must We.


Technology replacing human effort is as old as the first stone axe, and so is the disruption it creates.
Thanks to deep learning and other advances in AI, machine learning is catching up to the human mind faster than expected.
How do we maintain our value in a world in which AI can perform many high-value tasks?


Uniquely Human Abilities

AI is excellent at automating routine knowledge work and generating new insights from existing data — but humans know what they don’t know.

We’re driven to explore, try new and risky things, and make a difference.
 
 
 
We deduce the existence of information we don’t yet know about.
 
 
 
We imagine radical new business models, products, and opportunities.
 
 
 
We have creativity, imagination, humor, ethics, persistence, and critical thinking.


There’s Nothing Soft About “Soft Skills”

To stay ahead of AI in an increasingly automated world, we need to start cultivating our most human abilities on a societal level. There’s nothing soft about these skills, and we can’t afford to leave them to chance.

We must revamp how and what we teach to nurture the critical skills of passion, curiosity, imagination, creativity, critical thinking, and persistence. In the era of AI, no one will be able to thrive without these abilities, and most people will need help acquiring and improving them.

Anything artificial intelligence does has to fit into a human-centered value system that takes our unique abilities into account. While we help AI get more powerful, we need to get better at being human.


Download the executive brief Human Skills for the Digital Future.


Read the full article The Human Factor in an AI Future.


Comments

About Dan Wellers

Dan Wellers is founder and leader of Digital Futures at SAP, a strategic insights and thought leadership discipline that explores how digital technologies drive exponential change in business and society.

Kai Goerlich

About Kai Goerlich

Kai Goerlich is the Chief Futurist at SAP Innovation Center network His specialties include Competitive Intelligence, Market Intelligence, Corporate Foresight, Trends, Futuring and ideation.

Share your thoughts with Kai on Twitter @KaiGoe.heif Futu

Tags:

Finance And HR: Friends Or Foes? Shifting To A Collaborative Mindset

Richard McLean

Part 1 in the 3-part “Finance and HR Collaboration” series

In my last blog, I challenged you to think of collaboration as the next killer app, citing a recent study by Oxford Economics sponsored by SAP. The study clearly explains how corporate performance improves when finance actively engages in collaboration with other business functions.

As a case in point, consider finance and HR. Both are being called on to work more collaboratively with each other – and the broader business – to help achieve a shared vision for the company. In most organizations, both have undergone a transformation to extend beyond operational tasks and adopt a more strategic focus, opening the door to more collaboration. As such, both have assumed three very important roles in the company – business partner, change agent, and steward. In this post, I’ll illustrate how collaboration can enable HR and finance to be more effective business partners.

Making the transition to focus on broader business objectives

My colleague Renata Janini Dohmen, senior vice president of HR for SAP Asia Pacific Japan, credits a changing mindset for both finance and HR as key to enabling the transition away from our traditional roles to be more collaborative. She says, “For a long time, people in HR and finance were seen as opponents. HR was focused on employees and how to motivate, encourage, and cheer on the workforce. Finance looked at the numbers and was a lot more cautious and possibly more skeptical in terms of making an investment. Today, both areas have made the transition to take on a more holistic perspective. We are pursuing strategies and approaching decisions based on what delivers the best return on investment for the company’s assets, whether those assets are monetary or non-monetary. This mindset shift plays a key role in how finance and HR execute the strategic imperatives of the company,” she notes.

Viewing joint decisions from a completely different lens

I agree with Renata. This mindset change has certainly impacted the way I make decisions. If I’m just focused on controlling costs and assessing expenditures, I’ll evaluate programs and ideas quite differently than if I’m thinking about the big picture.

For example, there’s an HR manager in our organization who runs Compensation and Benefits. She approaches me regularly with great ideas. But those ideas cost money. In the past, I was probably more inclined to look at those conversations from a tactical perspective. It was easy for me to simply say, “No, we can’t afford it.”

Now I look at her ideas from a more strategic perspective. I think, “What do we want our culture to be in the years ahead? Are the benefits packages she is proposing perhaps the right ones to get us there? Are they family friendly? Are they relevant for people in today’s world? Will they make us an employer of choice?” I quite enjoy the rich conversations we have about the impact of compensation and benefits design on the culture we want to create. Now, I see our relationship as much more collaborative and jointly invested in attracting and retaining the best people who will ultimately deliver on the company strategy. It’s a completely different lens.

Defining how finance and HR align to the company strategy

Renata and I believe that greater collaboration between finance and HR is a critical success factor. How can your organization achieve this shift? “Once the organization has clearly defined what role finance and HR must play and how they fundamentally align to the company strategy, then it’s more natural to structure them in a way to support such transformation,” Renata explains.

Technology plays an important role in our ability to successfully collaborate. Looking back, finance and HR were heavily focused on our own operational areas because everything we did tended to consume more time – just keeping the lights on and taking care of our basic responsibilities. Now, through a more efficient operating model with shared services, standard operating procedures, and automation, we can both be more business-focused and integrated. As a result, we’re able to collaborate in more meaningful ways to have a positive impact on business outcomes.

In our next blog, we’ll look at how finance and HR can work together as agents of change.

For a deeper dive, download the Oxford Economics study sponsored by SAP.

Follow SAP Finance online: @SAPFinance (Twitter)LinkedIn | FacebookYouTube

Comments

Richard McLean

About Richard McLean

Richard McLean, regional CFO for SAP Asia Pacific Japan, oversees all key finance and administrative functions for field and regional headquarters, supporting more than 16,000 employees. He has more than 20 years of experience in senior finance roles with leading global companies across a range of industries, including financial services, investment banking, automotive, and IT. He joined SAP in 2008.