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This New Digital Divide Is Leaving Most Companies Behind

Michael Brenner

What digital divide? Among one of the world’s most innovative nations, the United States is globally known for its cutting-edge digital capabilities.

Yet according to a recent McKinsey report, the U.S. economy is realizing only 18% of its digital potential. The productivity gains digital technologies should be enabling are not being seen in the economy due to a new digital divide in the U.S.

The birth of “have-mores”

Almost all individuals, companies, and sectors in the U.S. today have access to digital technologies. There are hardly any “have-nots” when it comes to all things digital. But increasingly there is a wide and persistent gap between the “haves” and a group of “have-mores” – companies and sectors that are leveraging and using their digital capabilities more than their peers to transform and innovate their operations.

The 18% figure is determined by how the U.S. economy as a whole performs against the have-mores, through an analysis of where and how companies are building their digital capabilities, increasing usage and developing a more digital workforce. At the sector level, McKinsey Global Institute found that the have-mores have increased their level of investment in technology-enabled initiatives four-fold since 1997, with greatest gains realized in the past decade. Other sectors are barely keeping up with the have-mores.

The technology sector as well as media, professional and financial services sectors rank themselves with the have-mores, and are leading on the digital front compared to other sectors of the U.S. economy. However, this does not mean every technology or media company is leading. There are many companies within those sectors that are falling behind as well.

The laggard sectors are generally government, health care, construction, local services and hospitality, but again, there are exceptions within each sector that are innovating and disrupting on the digital front.

Economic implications of the new digital divide

This digital gap has broader economic implications. The digitally advanced have boosted their productivity and profit margins by two to three times the average rate of their peers in the last twenty years. The laggard sectors also reported lower productivity and performance.

Since many of the laggard sectors contribute and represent a significant portion of U.S. GDP and employment, this inevitably slows down the broader economy. It is estimated that, if the U.S. operates at its full digital potential, this could add at least $2 trillion to the economy.

Digital usage drives business growth

It should be noted that this digital divide is not a result of reluctance to invest in digital technologies, as most companies now spend heavily on IT regardless of their sectors. This gap is created by the degree of digital usage. For leading sectors, the level of digital engagement with customers and suppliers is five times larger than others – digital engagement includes everything from digital payments to advertising and interactions on social media.

The gap is even more substantial when it comes to developing digital workforces. For leading sectors, digital and mobile increase worker efficiency and automate routine tasks, while creating new digital jobs.

On the company level, the have-mores are disrupting their sectors (and others) and are leading on the product/service, business model innovation and revenue growth front. Digitally enabled innovations tend to have network effects associated with them, leading to “winner-take-most” outcomes. Top-performing companies experience much higher profit margins and are leaving everyone else behind.

McKinsey research of 150 large companies found that many firms are struggling to keep up with digitization to deliver products and services more quickly and cost-efficiently. However, not all of the digital leaders were born digital. Companies like Nike and GE have successfully transformed their strategies and operations to become top digital leaders.

Since digitization is closely connected to innovation, productivity, and growth, closing this digital disparity between the haves and have-mores should be a top agenda item for both public and private-sector leaders. The digital growth and productivity advances of the haves could be an important stimulant for the U.S. and global economy.

What do you think? Do you agree with McKinsey that this digital catch-up growth will lead into a broader economic transformation? Please share your thoughts below!

Are you interested in engaging and converting new customer for your business? Contact me here and let’s talk about how we can help. Follow me on LinkedInTwitterFacebook, and subscribe here for regular updates.

The post This New Digital Divide Is Leaving Most Companies Behind appeared first on Marketing Insider Group.

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About Michael Brenner

Michael Brenner is the CEO of Marketing Insider Group, former Head of Strategy at NewsCred, and the former VP of Global Content Marketing here at SAP. Michael is also the co-author of the book The Content Formula, a contributor to leading publications like The Economist, Inc Magazine, The Guardian, and Forbes and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.  Follow Michael on Twitter (@BrennerMichael)LinkedInFacebook and Google+ and Subscribe to the Marketing Insider.

Amazing Digital Marketing Trends And Tips To Expand Your Business In 2015

Sunny Popali

Amazing Digital Marketing Trends & Tips To Expand Your Business In 2015The fast-paced world of digital marketing is changing too quickly for most companies to adapt. But staying up to date with the latest industry trends is imperative for anyone involved with expanding a business.

Here are five trends that have shaped the industry this year and that will become more important as we move forward:

  1. Email marketing will need to become smarter

Whether you like it or not, email is the most ubiquitous tool online. Everyone has it, and utilizing it properly can push your marketing ahead of your rivals. Because business use of email is still very widespread, you need to get smarter about email marketing in order to fully realize your business’s marketing strategy. Luckily, there are a number of tools that can help you market more effectively, such as Mailchimp.

  1. Content marketing will become integrated and more valuable

Content is king, and it seems to be getting more important every day. Google and other search engines are focusing more on the content you create as the potential of the online world as marketing tool becomes apparent. Now there seems to be a push for current, relevant content that you can use for your services and promote your business.

Staying fresh with the content you provide is almost as important as ensuring high-quality content. Customers will pay more attention if your content is relevant and timely.

  1. Mobile assets and paid social media are more important than ever

It’s no secret that mobile is key to your marketing efforts. More mobile devices are sold and more people are reading content on mobile screens than ever before, so it is crucial to your overall strategy to have mobile marketing expertise on your team. London-based Abacus Marketing agrees that mobile marketing could overtake desktop website marketing in just a few years.

  1. Big Data for personalization plays a key role

Marketers are increasingly using Big Data to get their brand message out to the public in a more personalized format. One obvious example is Google Trend analysis, a highly useful tool that marketing experts use to obtain the latest on what is trending around the world. You can — and should — use it in your business marketing efforts. Big Data will also let you offer specific content to buyers who are more likely to look for certain items, for example, and offer personalized deals to specific groups of within your customer base. Other tools, which until recently were the stuff of science fiction, are also available that let you do things like use predictive analysis to score leads.

  1. Visual media matters

A picture really is worth a thousand words, as the saying goes, and nobody can deny the effectiveness of a well-designed infographic. In fact, some studies suggest that Millennials are particularly attracted to content with great visuals. Animated gifs and colorful bar graphs have even found their way into heavy-duty financial reports, so why not give them a try in your business marketing efforts?

A few more tips:

  • Always keep your content relevant and current to attract the attention of your target audience.
  • Always keep all your social media and public accounts fresh. Don’t use old content or outdated pictures in any public forum.
  • Your reviews are a proxy for your online reputation, so pay careful attention to them.
  • Much online content is being consumed on mobile now, so focus specifically on the design and usability of your mobile apps.
  • Online marketing is essentially geared towards getting more traffic onto your site. The more people visit, the better your chances of increasing sales.

Want more insight on how digital marketing is evolving? See Shutterstock Report: The Face Of Marketing Is Changing — And It Doesn’t Include Vince Vaughn.

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About Sunny Popali

Sunny Popali is SEO Director at www.tempocreative.com. Tempo Creative is a Phoenix inbound marketing company that has served over 700 clients since 2001. Tempos team specializes in digital and internet marketing services including web design, SEO, social media and strategy.

Compelling Shopping Moments: 4 Creative Ways Stores Connect With Their Customers

Ralf Kern

compelling shopping momentsOn a recent morning, as I was going through my usual routine, my coffeemaker broke. I cannot live without coffee in the morning, so I immediately looked up my coffeemaker on Amazon and had it shipped Prime in one day. My problem was solved within minutes. My Amazon app, and my loyalty account with that company, was there for me when I needed it most.

It was in this moment that I realized the importance of digital presence for retailers. There is a chance that the store 10 minutes from my house carries this very same coffeemaker; I could have had it in one hour, instead of one day. But the need for immediate access to information pushed me to the online store. My local retailer was not able to be there for me digitally like Amazon.

Retail is still about reading the minds of your customers in order to know what they need and create a flawless experience. But the days of the unconnected shopper in a monochannel world are over. I am not alone in my digital-first mindset; according to a recent MasterCard report, 80% of consumers use technology during the shopping process. I, and consumers like me, use mobile devices as a guide to the physical world.

We don’t need to have an academic discussion about multichannel, omnichannel, and omnicommerce and their meanings, because what it really comes down to for your consumers, or fans, is shopping. And shopping has everything to do with moments in your customers’ lives: celebration moments, in-a-hurry moments, I-want-to-be-entertained moments, and more. Most companies only look for and measure very few moments along the shopping journey, like the moment of coupon download or the moment of sales.

Anticipating these moments was easier when mom and pop stores knew their customers by name. They knew how to be there for their shoppers when, where, and how they wanted it. And shoppers didn’t have any other options. Now it is crucial for companies to understand all of these moments and even anticipate or trigger the right moments for their customers.

In today’s digital economy the way to achieve customer connection is with simple, enjoyable, and personalized front ends that are supported by sophisticated, digital back ends. Then you can use that system to support your customer outreach.

Companies around the world are using creative and innovative methods to find their customers in various moments. Being there for customers comes in many different shapes and forms. Consider these examples:

Chilli Beans

A Brazilian maker of fashion sunglasses, glasses, and watches, Chilli Beans has a loyal following online and at over 700 locations around the world. Chilli Beans keeps its customers engaged by releasing 10 limited-edition styles each week. If customers like what they see, they have to buy fast or risk missing out.

Bonobos

Online men’s fashion retailer Bonobos reaches its customers with its Guide Shops. While they look like traditional retail outlets, the shops don’t actually sell any clothes. Customers come in for one-on-one appointments with the staff, and if they like anything that they try on, the staff member orders it for them online and it is shipped to their house. The 20 Guide Shops currently open have proven very successful for the company.

Peak Performance

Peak Performance, a European maker of outdoor clothing, has added a little magic to its customer experience. It has created virtual pop-up shops that customers can track on their smartphones through CatchMagicHour.com, and they are only available at sunrise and sunset at exact GPS locations. Customers who go to the location, be it at a lighthouse or on top of a mountain, are rewarded with the ability to select free clothing from the virtual shop that they have unlocked on their phones.

Shoes of Prey

The customer experience is completely custom at Shoes of Prey, a website where women can design custom shoes. From fabric to color, the customer picks every element, and then her custom creation is sent directly to her house. Shoes of Prey has even shifted its business model based on customer feedback. Its customers wanted to get inspiration and advice in a physical store. So Shoes of Prey made the move from online-only to omnicommerce and has started to open stores around the world.

While the customer experience for each of these connections is relatively simple – a website, a smartphone, an online design studio – the back end that powers them has to be powerful and nimble at the same time. These sophisticated back ends – powering simple, enjoyable, and personalized front ends – will completely change the game in retail. They will allow companies to engage their customers in ways we can’t even begin to imagine.

Technology will help you be there in the shopping moment. The best technology won’t annoy your customers with irrelevant promotions or pop-up messages. Instead, like a good friend, it will know how to engage with customers and when to leave them alone – how to truly connect with customers instead of manage them. Consequently, customer relationship management as we know it is an outdated technology in the economy of today – and tomorrow. Technologies that go beyond CRM will help retailers to differentiate. Aligning your organization and those technologies will be the Holy Grail to creating true and sustainable customer loyalty.

Learn more ways that business will never be the same again. Learn 99 Mind-Blowing Ways The Digital Economy Is Changing The Future Of Business.

Find out how SAP can help you go beyond CRM and support your retail business.

Ralf Kern is Global Vice President Retail for SAP and a retail ambassador for SAP. Interested in your feedback. You can also get in touch on Twitter or LinkedIn

This blog also appeared on SAP Customer Network.

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Ralf Kern

About Ralf Kern

Ralf Kern is the Global Vice President, Business Unit Retail, at SAP, responsible for the future direction of SAP’s solution and global Go-to-Market strategy for Omnicommerce Retail, leading them into today’s digital reality.

More Than Noise: 5 Digital Stories From 2016 That Are Bigger Than You Think

Dan Wellers, Michael Rander, Kai Göerlich, Josh Waddell, Saravana Chandran, and Stephanie Overby

These days it seems that we are witnessing waves of extreme disruption rather than incremental technology change. While some tech news stories have been just so much noise, unlikely to have long-term impact, a few are important signals of much bigger, longer-term changes afoot.

From bots to blockchains, augmented realities to human-machine convergence, a number of rapidly advancing technological capabilities hit important inflection points in 2016. We looked at five important emerging technology news stories that happened this year and the trends set in motion that will have an impact for a long time to come.

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Immersive experiences were one of three top-level trends identified by Gartner for 2016, and that was evident in the enormous popularity of Pokémon Go. While the hype may have come and gone, the immersive technologies that have been quietly advancing in the background for years are ready to boil over into the big time—and into the enterprise.

The free location-based augmented reality (AR) game took off shortly after Nintendo launched it in July, and it became the most downloaded app in Apple’s app store history in its first week, as reported by TechCrunch. Average daily usage of the app on Android devices in July 2016 exceeded that of the standard-bearers Snapchat, Instagram, and Facebook, according to SimilarWeb. Within two months, Pokémon Go had generated more than US$440 million, according to Sensor Tower.

Unlike virtual reality (VR), which immerses us in a simulated world, AR layers computer-generated information such as graphics, sound, or other data on top of our view of the real world. In the case of Pokémon Go, players venture through the physical world using a digital map to search for Pokémon characters.

The game’s instant global acceptance was a surprise. Most watching this space expected an immersive headset device like Oculus Rift or Google Cardboard to steal the headlines. But it took Pikachu and the gang to break through. Pokémon Go capitalized on a generation’s nostalgia for its childhood and harnessed the latest advancements in key AR enabling technologies such as geolocation and computer vision.

sap_q416_digital_double_feature1_images8Just as mobile technologies percolated inside companies for several years before the iPhone exploded onto the market, companies have been dabbling in AR since the beginning of the decade. IKEA created an AR catalog app in 2013 to help customers visualize how their KIVIK modular sofa, for example, would look in their living rooms. Mitsubishi Electric has been perfecting an AR application, introduced in 2011, that enables homeowners to visualize its HVAC products in their homes. Newport News Shipbuilding has launched some 30 AR projects to help the company build and maintain its vessels. Tech giants including Facebook, HP, and Apple have been snapping up immersive tech startups for some time.

The overnight success of Pokémon Go will fuel interest in and understanding of all mediated reality technology—virtual and augmented. It’s created a shorthand for describing immersive reality and could launch a wave of technology consumerization the likes of which we haven’t seen since the iPhone instigated a tsunami of smartphone usage. Enterprises would be wise to figure out the role of immersive technology sooner rather than later. “AR and VR will both be the new normal within five years,” says futurist Gerd Leonhard, noting that the biggest hurdles may be mobile bandwidth availability and concerns about sensory overload. “Pokémon is an obvious opening scene only—professional use of AR and VR will explode.”

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Blockchains, the decentralized digital ledgers of transactions that are processed by a distributed network, first made headlines as the foundation for new types of financial transactions beginning with Bitcoin in 2009. According to Greenwich Associates, financial and technology companies will invest an estimated $1 billion in blockchain technology in 2016. But, as Gartner recently pointed out, there could be even more rapid evolution and acceptance in the areas of manufacturing, government, healthcare, and education.

By the 2020s, blockchain-based systems will reduce or eliminate many points of friction for a variety of business transactions. Individuals and companies will be able to exchange a wide range of digitized or digitally represented assets and value with anyone else, according to PwC. The supervised peer-to-peer network concept “is the future,” says Leonhard.

But the most important blockchain-related news of 2016 revealed a weak link in the application of technology that is touted as an immutable record.

In theory, blockchain technology creates a highly tamper-resistant structure that makes transactions secure and verifiable through a massively distributed digital ledger. All the transactions that take place are recorded in this ledger, which lives on many computers. High-grade encryption makes it nearly impossible for someone to cheat the system.

In practice, however, blockchain-based transactions and contracts are only as good as the code that enables them.

Case in point: The DAO, one of the first major implementations of a “Decentralized Autonomous Organization” (for which the fund is named). The DAO was a crowdfunded venture capital fund using cryptocurrency for investments and run through smart contracts. The rules that govern those smart contracts, along with all financial transaction records, are maintained on the blockchain. In June, the DAO revealed that an individual exploited a vulnerability in the company’s smart contract code to take control of nearly $60 million worth of the company’s digital currency.

The fund’s investors voted to basically rewrite the smart contract code and roll back the transaction, in essence going against the intent of blockchain-based smart contracts, which are supposed to be irreversible once they self-execute.

The DAO’s experience confirmed one of the inherent risks of distributed ledger technology—and, in particular, the risk of running a very large fund autonomously through smart contracts based on blockchain technology. Smart contract code must be as error-free as possible. As Cornell University professor and hacker Emin Gün Sirer wrote in his blog, “writing a robust, secure smart contract requires extreme amounts of diligence. It’s more similar to writing code for a nuclear power reactor, than to writing loose web code.” Since smart contracts are intended to be executed irreversibly on the blockchain, their code should not be rewritten and improved over time, as software typically is. But since no code can ever be completely airtight, smart contracts may have to build in contingency plans for when weaknesses in their code are exploited.

Importantly, the incident was not a result of any inherent weakness in the blockchain or distributed ledger technology generally. It will not be the end of cryptocurrencies or smart contracts. And it’s leading to more consideration of editable blockchains, which proponents say would only be used in extraordinary circumstances, according to Technology Review.

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Application programming interfaces (APIs), the computer codes that serve as a bridge between software applications, are not traditionally a hot topic outside of coder circles. But they are critical components in much of the consumer technology we’ve all come to rely on day-to-day.

One of the most important events in API history was the introduction of such an interface for Google Maps a decade ago. The map app was so popular that everyone wanted to incorporate its capabilities into their own systems. So Google released an API that enabled developers to connect to and use the technology without having to hack into it. The result was the launch of hundreds of inventive location-enabled apps using Google technology. Today, millions of web sites and apps use Google Maps APIs, from Allstate’s GoodHome app, which shows homeowners a personalized risk assessment of their properties, to Harley-Davidson’s Ride Planner to 7-Eleven’s app for finding the nearest Slurpee.

sap_q416_digital_double_feature1_images6Ultimately, it became de rigueur for apps to open up their systems in a safe way for experimentation by others through APIs. Technology professional Kin Lane, who tracks the now enormous world of APIs, has said, “APIs bring together a unique blend of technology, business, and politics into a transparent, self-service mix that can foster innovation.”

Thus it was significant when Apple announced in June that it would open up Siri to third-party developers through an API, giving the wider world the ability to integrate Siri’s voice commands into their apps. The move came on the heels of similar decisions by Amazon, Facebook, and Microsoft, all of which have AI bots or assistants of their own. And in October, Google opened up its Google Assistant as well.

The introduction of APIs confirms that the AI technology behind these bots has matured significantly—and that a new wave of AI-based innovation is nigh.

The best way to spark that innovation is to open up AI technologies such as Siri so that coders can use them as platforms to build new apps that can more rapidly expand AI uses and capabilities. Call it the “platformication” of AI. The value will be less in the specific AI products a company introduces than in the value of the platform for innovation. And that depends on the quality of the API. The tech company that attracts the best and brightest will win. AI platforms are just beginning to emerge and the question is: Who will be the platform leader?

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In June, Swiss citizens voted on a proposal to introduce a guaranteed basic income for all of its citizens, as reported by BBC News. It was the first country to take the issue to the polls, but it won’t be the last. Discussions about the impact of both automation and the advancing gig economy on individual livelihoods are happening around the world. Other countries—including the United States—are looking at solutions to the problem. Both Finland and the Netherlands have universal guaranteed income pilots planned for next year. Meanwhile, American startup incubator Y Combinator is launching an experiment to give 100 families in Oakland, California, a minimum wage for five years with no strings attached, according to Quartz.

The world is on the verge of potential job loss at a scale and speed never seen before. The Industrial Revolution was more of an evolution, happening over more than a century. The ongoing digital revolution is happening in relative hyper speed.

No one is exactly sure how increased automation and digitization will affect the world’s workforce. One 2013 study suggests as much as 47% of the U.S workforce is at risk of being replaced by machines over the next two decades, but even a conservative estimate of 10% could have a dramatic impact, not just on workers but on society as a whole.

The proposed solution in Switzerland did not pass, in part because a major political party did not introduce it, and citizens are only beginning to consider the potential implications of digitization on their incomes. What’s more, the idea of simply guaranteeing pay runs contrary to long-held notions in many societies that humans ought to earn their keep.

Whether or not state-funded support is the answer is just one of the questions that must be answered. The votes and pilots underway make it clear that governments will have to respond with some policy measures. The question is: What will those measures be? The larger impact of mass job displacement, what future employment conditions might look like, and what the responsibilities of institutions are in ensuring that we can support ourselves are among the issues that policy makers will need to address.

New business models resulting from digitization will create some new types of roles—but those will require training and perhaps continued education. And not all of those who will be displaced will be in a position to remake their careers. Just consider taxi drivers: In the United States, about 223,000 people currently earn their living behind the wheel of a hired car. The average New York livery driver is 46 years old, according to the New York City Taxi and Limousine Commission, and no formal education is required. When self-driving cars take over, those jobs will go away and the men and women who held them may not be qualified for the new positions that emerge.

As digitization dramatically changes the constructs of commerce and work, no one is quite sure how people will be impacted. But waiting to see how it all shakes out is not a winning strategy. Companies and governments today will have to experiment with potential solutions before the severity of the problem is clear. Among the questions that will have to be answered: How can we retrain large parts of the workforce? How will we support those who fall through the cracks? Will we prioritize and fund education? Technological progress and shifting work models will continue, whether or not we plan for their consequences.

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In April, a young man, who was believed to have permanently lost feeling in and control over his hands and legs as the result of a devastating spine injury, became able to use his right hand and fingers again. He used technology that transmits his thoughts directly to his hand muscles, bypassing his injured spinal cord. Doctors implanted a computer chip into the quadriplegic’s brain two years ago and—with ongoing training and practice—he can now perform everyday tasks like pouring from a bottle and playing video games.

The system reconnected the man’s brain directly to his muscles—the first time that engineers have successfully bypassed the nervous system’s information superhighway, the spinal cord. It’s the medical equivalent of moving from wired to wireless computing.

The man has in essence become a cyborg, that term first coined in 1960 to describe “self-regulating human-machine systems.” Yet the beneficiary of this scientific advance himself said, “You’re not going to be looked on as, ‘Oh, I’m a cyborg now because I have this big huge prosthetic on the side of my arm.’ It’s something a lot more natural and intuitive to learn because I can see my own hand reacting.”

As described in IEEE Spectrum, the “neural-bypass system” records signals that the man generates when thinking about moving his hand, decodes those signals, and routes them to the electric sleeve around his arm to stimulate movement: “The result looks surprisingly simple and natural: When Burkhart thinks about picking up a bottle, he picks up the bottle. When he thinks about playing a chord in Guitar Hero, he plays the chord.”

sap_q416_digital_double_feature1_images5What seems straightforward on the surface is powered by a sophisticated algorithm that can analyze the vast amounts of data the man’s brain produces, separating important signals from noise.

The fact that engineers have begun to unlock the complex code that controls brain-body communication opens up enormous possibilities. Neural prostheses (cochlear implants) have already reversed hearing loss. Light-sensitive chips serving as artificial retinas are showing progress in restoring vision. Other researchers are exploring computer implants that can read human thoughts directly to signal an external computer to help people speak or move in new ways. “Human and machine are converging,” says Leonhard.

The National Academy of Engineering predicts that “the intersection of engineering and neuroscience promises great advances in healthcare, manufacturing, and communication.”

Burkhart spent two years in training with the computer that has helped power his arm to get this far. It’s the result of more than a decade of development in brain-computer interfaces. And it can currently be used only in the lab; researchers are working on a system for home use. But it’s a clear indication of how quickly the lines between man and machine are blurring—and it opens the door for further computerized reanimation in many new scenarios.

This fall, Switzerland hosted its first cyborg Olympics, in which disabled patients compete using the latest assistive technologies, including robot exoskeletons and brainwave-readers. Paraplegic athletes use electrical simulation systems to compete in cycling, for example. The winners are those who can control their device the best. “Instead of celebrating the human body moving under its own power,” said a recent article in the IEEE Spectrum, “the cyborg games will celebrate the strength and ingenuity of human-machine collaborations.” D!

Read more thought provoking articles in the latest issue of the Digitalist Magazine, Executive Quarterly.

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About Dan Wellers

Dan Wellers is the Global Lead of Digital Futures at SAP, which explores how organizations can anticipate the future impact of exponential technologies. Dan has extensive experience in technology marketing and business strategy, plus management, consulting, and sales.

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The Future Of Work Is Now

Stefan Ries

Far beyond collaboration, the digitization of work determines how we work and engage people. Technologies – such as artificial intelligence, machine learning, robotics, analytics, and cloud technologies – change the way we recruit, develop talent, and make our workforce more inclusive. They also introduce new jobs, largely with different skill set requirements. Some of the most-wanted jobs today did not exist five years ago – and many jobs we wouldn’t even imagine today will arise in the near future. Our workplace is changing at light speed.

“Beyond collaboration, the digitization of work determines how we work and engage people”

Technology accelerates the transformation of businesses and industries. We need to prepare our businesses for the future, anticipate skills requirements and workforce changes. While some of the developments are unpredictable, it is up to thought and industry leaders like us to take control and shape the future of work.

SAP Future Factor, an interactive Web series: Engaging with thought leaders about the future of work

Welcome to the SAP Future Factor Web Salon, an interactive Web series featuring perspectives of thought leaders from academia, business, and government about the workplace of the future. The series drives a continuous exchange about the impacts of digitization on organizations and shares insight on innovative practices already in place.

The inaugural episode features SAP chief human resources officer Stefan Ries and Kevin Kruse, leadership expert and author of the New York Times best-seller “We: How to Increase Performance and Profits Through Full Engagement.” The two thought leaders exchange views on the opportunities and challenges of a digitized workplace and business culture. Their discussion will touch on the rising digital workplace, new ways to collaborate, the role technology plays to foster diversity and inclusion, employee engagement, and talent development.

Choose the topics that match your needs

Tomorrow’s workplace is all about choices – and so is the format of the SAP Future Factor Web series. All episodes are fully interactive, giving you the opportunity to interact with the content of the video by choosing topics of interest to you and your business. You determine what you would like to view and learn about, and in what order.

Episode 1 features the following topics:

  • Impacts of Digitization
  • HR’s Role in a Digitized World
  • Cloud Culture
  • Business Beyond Bias
  • Man vs. Machine
  • Rise of Social Intelligence

The future is now. Engage with us in the SAP Future Factor!

We hope you will enjoy the first episode. Tell us what you think.

Are the biggest trends from the last year on your radar screen? See More Than Noise: 5 Digital Stories From 2016 That Are Bigger Than You Think.

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Stefan Ries

About Stefan Ries

Stefan Ries is Chief Human Resources Officer (CHRO), Labor Relations Director, and a member of the Executive Board of SAP SE. Stefan was born in Bavaria and raised in Constance, Germany, where he spent most of his youth. After receiving his masters of business in economics from the University of Constance in 1991, he moved to Munich. He started his career as HR Manager at Microsoft, overseeing HR duties in Austria, Switzerland, and East European countries. In July 1994, he went on to lead the HR function for Compaq Computer in Europe, Middle East, and Africa. Following the company’s acquisitions of Tandem Computers and Digital Equipment Corporation in 1999 and 2000, Stefan led the entire HR organization for Compaq in Germany. Stefan first joined SAP in 2002 and later became responsible for various HR functions, heading up the HR business partner organization and overseeing all HR functions on an operational level. To support innovation, Stefan attaches great importance to a diverse working culture. He is convinced that appreciating the differences among people, their unique backgrounds and personalities is a key success factor for SAP.